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Salon Magazine Adds Media Veterans to Management and Board of Directors SAN FRANCISCO, CA, JULY 6, 1998 | Salon Magazine, one of the Internet's leading content and community sites, announced today the addition of several key executives to its management team, including Andrew Ross as Vice President of Business Development and Strategy; David Weir as Vice President of Content and Managing Editor; Liza Parker as Vice President of Advertising Sales; Chad Dickerson as Vice President of Technology; and Cliff Figallo as Director of Table Talk Programming. In addition, Salon has elected James H. Rosenfield to its Board of Directors. Andrew Ross, one of Salon's founders and its Managing Editor since August 1995, has been promoted to the new position of Vice President of Business Development and Strategy. Ross, who will report to Michael O'Donnell, Salon's President and Publisher, will oversee Salon's strategic alliances with online services, portals, news agencies and entertainment sites. Ross will also explore new business opportunities on and off the Web. "As a founding member of Salon, Andrew has been intimately involved in business strategies since the company launched. He possesses a keen understanding of both Web economics and the important role of editorial in developing meaningful partnerships," commented O'Donnell. Before coming to Salon, Ross spent 10 years at the San Francisco Examiner in senior editorial positions, including foreign and national editor. He was awarded Silver Medals by the Society of Newspaper Design for creation of "The Back Page." Prior to the Examiner, he was the assignment editor for KQED-TV, where he was awarded the Corporation for Public Broadcasting prize for producing the best public television news show of the year. Ross also reported and produced for National Public Radio, where he produced the award-winning Bill of Rights Radio Education Project. He has written for The Guardian of London, The Times of London, The Observer of London, Redbook, Good Housekeeping and Health Magazine. Salon also named David Weir, an experienced journalist, editor and media executive to the new post of Vice President of Content and Managing Editor. Weir, former Vice President of Content for Wired Digital (Wired News, Hotwired and Suck) brings to Salon more than 27 years in content development. He will assist in Salon's continued editorial development and the implementation of the magazine's syndication business. At Wired Digital, he was responsible for the development of Reuters/Wired News Service, an editorial collaboration with one of the world's largest news agencies. Weir assisted in Salon's early development as a consultant, and recently assisted in the development of Salon's investigative reporting coverage on the Clinton/Whitewater scandals, which has generated critical acclaim for the company. "David is a highly respected journalist and media veteran and we're delighted to have him join our executive team as a permanent member," commented O'Donnell. "His intimate sense of the editorial process and his creative instincts will assist us in our ongoing editorial development. In addition, David will be chartered with executing Salon's strategy of syndicating more of our content to partners on and off the Web." Weir will report to David Talbot, Salon's Founder, CEO and Editor. Prior to Salon and Wired Digital, Weir was the Executive Vice President of KQED, Inc., the country's fifth largest public broadcast company; acting news director of KQED-FM; and an editor at Rolling Stone, California and Mother Jones; an editorial writer for the San Francisco Examiner; and co-founder and executive director of the Center for Investigative Reporting, with clients including "60 Minutes" and "20/20." He has written four books and has published more than 150 articles for various publications. He has won or shared more than two dozen journalism awards, including the National Magazine Award and IRE Gold Medallion. Chad Dickerson was named Salon's new Vice President of Technology and will report to O'Donnell. Dickerson joins Salon from CNN/Sports Illustrated where he served as Webmaster. He will be responsible for the development of Salon's technical infrastructure and publishing platform. Prior to CNN/SI, Dickerson was the Webmaster for the Atlanta Journal-Constitution and was an Internet developer for NandO.net, the pioneering Web site of the Raleigh, N.C., "News & Observer." He is a graduate of Duke University. "We're excited to have Chad join Salon and to have him bring his experience and leadership to complement our technology efforts," said O'Donnell. "While we've invested our resources in building award-winning editorial offerings, we look forward to enhancing our technology delivery systems and navigation so that readers can experience Salon to the fullest." Additionally, Salon announced the promotion of Liza Parker to Vice President of Advertising Sales. Parker, who joined Salon's sales team in 1997 as New York Advertising Manager, has quickly risen within the company and has developed many of its largest advertising relationships and sales programs. Parker, who reports to O'Donnell, is based in Salon's New York offices where she manages its 14-member sales organization. "Liza has demonstrated an exceptional quality of understanding our customers' needs and then developing unique advertising programs within Salon's editorial framework to fill those needs," said O'Donnell. "Her sales management skills, leadership and ability to recruit talented advertising executives has helped Salon compete for major advertising contracts. We now enjoy secured contracts with over 85 advertisers, due in large part to Liza's efforts." For the past 14 years, Parker has held various media buying and selling positions in television and print, and was most recently the advertising director of the "Jerusalem Report," an international publication owned by the Bronfman family. She has also held senior management positions in advertising sales and planning/buying at Lone Trout Publications, Inflight Duty Shops, Inc., LBS Television Syndication, DMB&B New York and BBDO New York. Salon is also expanding its popular reader community, Table Talk, with the addition of Cliff Figallo as Director of Table Talk Programming. Figallo, a founding director of the Well and acknowledged expert in online group interaction, will develop Table Talk (currently the Web's second most active reader community) in the areas of interactive events featuring special guest contributors, improved interface design and features to facilitate member participation, and growing its population and traffic while still maintaining the feel of a community. He will be reporting to O'Donnell. "Cliff's a legend in the online community arena and we look forward to his contribution and innovation in taking Table Talk to the next level," said O'Donnell. Since the Well, Figallo has managed discussion forums for America Online and he managed IBM's Deep Blue vs. Kasparov chess match. He has just authored a book for John Wiley & Sons titled "Hosting Web Communities" with an August release expected. In addition, Salon announced that James H. Rosenfield has been elected to its Board of Directors, joining current board members Talbot; O'Donnell; Standish O'Grady, Managing Director, Hambrecht & Quist; Kate Geldens, Associate, Hambrecht & Quist; and Sada Chidabaram, President, ASCII Ventures. Rosenfield, former president of CBS Television Network and former owner and chairman of John Blair Communications (one of the largest advertising sales organizations in the country), brings Salon more than 35 years of media experience, along with a complete understanding of the challenges facing new media companies. Rosenfield also serves as an adviser to several new media companies such as Video Networks Inc. (VNI), Hotelevision Inc., STATS, Inc. and Europe TV Inc. He is also on the board of Strategic Weather Services Inc. and KnitMedia Inc. Additionally, he is an advisor and managing director of Veronis Shuler and Associates (a New York media investment banking firm). "We're excited to have Jim join our board and look forward to his contributions in the area of strategic planning over the coming months," said O'Donnell. "His experience in traditional and new media is unparalleled and his counsel as we grow will be invaluable." These new management additions signal Salon's continued growth and commitment toward creating one of the Internet's leading brands for content, community and commerce. Salon features original writing by provocative writers on topics ranging form literature and entertainment to technology and politics. Salon Magazine can also be found on AOL via Keyword Salon Magazine. - - - - - - - - - - - -
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