Says Michael O'Donnell, CEO and president of Salon.com, "We are excited to have signed this major agreement with UpsideToday. UpsideToday is a leader in technology business coverage and these headlines will provide a valuable service to our users."

"UpsideToday attracts senior level, highly-educated business professionals who rely on our experienced technology and financial commentary," says Scott Hunter, UpsideToday's general manager. "With its large, educated and savvy user base, Salon.com provides the perfect environment for Upside's technology focused content."

ABOUT SALON: Founded in 1995, Salon.com is a leading Internet media company that produces a network of 12 award-winning, original content sites; maintains Salon Shop, an e-commerce gateway; and hosts two communities -- Table Talk and The WELL. In May 2000, Salon acquired MP3Lit.com, the pioneering Web site offering quality spoken word and audio literature recordings in MP3 and Real Audio formats. Over 450 companies have advertised on Salon.com including IBM, Lexus, Microsoft, EDS, AskJeeves, Virgin Megastore Online, Kimberly Clark, and Intel. In December 1999, Salon.com announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation and NBC. Strategic distribution partners include America Online (AOL), Reuters, TheStreet.com, CNN.com and CNET as well as wireless innovator AvantGo. Salon.com content is also syndicated to print publications through United Features Syndicate. The site had 2.5 million unique visitors in June 2000 as audited by ABC Interactive, a subsidiary of the Audit Bureau of Circulations.

ABOUT UPSIDE MEDIA INC.: Upside Media is a multi-media company focused on the business of technology since 1989. Known for experienced and often irreverent reporting, Upside provides straightforward commentary on the issues, people, technology, and capital that executives consistently rely on to run their companies and lead their industries. Upside Magazine delves into the technology industry every month providing its controlled executive level readership the inside story on the individuals, investments and inventions shaping the economy. UpsideToday (http://www.UpsideToday.com) is a dynamic daily news site that keeps pulse on the fast-paced technology industry, providing up to the minute reports on the day's financial news and profiles on the people and technology issues making headlines. Upside Events produces exclusive product launch events, and interactive executive conferences that are regarded as some of the most useful and relevant in the industry.

SOURCE Salon.com