It's debatable whether America's carriers are still in the business of actually pleasing people, as opposed to merely moving them around and kicking them out the door as quickly as possible, but here are a couple of recommendations for improving their economy-class product:
1) Forget about legroom for a minute. The real problem with economy class is the overall ergonomics, or lack thereof, of those blasted chairs. There is no reason -- not weight, not materials and not available room -- they cannot be sculpted with living human beings in mind. Wider, contoured armrests would also be hugely welcome. Same with tray tables. In-flight Wi-Fi, already a staple on some international carriers, will be here soon, but using a laptop on a typical tray is an exercise in contortionist agony, and the screen can slam shut when the passenger in front suddenly reclines. In other words, the entire economy class space needs a makeover.
2) Assigned overhead bins. As it stands, carry-on etiquette, aided and abetted by a total lack of enforcement from the airlines, is a lost cause. Evenly dividing the available real estate would keep people from stealing more than their share and make it harder to sneak aboard with blatantly oversize bags. And assigned bins would be at or very near your assigned seat. Part of the reason it often takes 20 minutes to get on or off a plane is because, during the boarding process, passengers stuff their belongings into the first empty bin they come to. The forward bins then quickly fill, forcing people to store their luggage down the aisle and then backtrack against the flow of traffic, which they'll have to do again when they retrieve their things.
With respect to Coach Choice, the bigger story, obviously, is one of precedent. Northwest has made the first move, and many analysts (and cynical travelers) expect others to follow with a hail of à la carte gouging -- er, pricing -- proposals. Air Canada is charging $2 per head for what it calls a "comfort package" -- an amenities kit containing an inflatable pillow and a thin fleece blanket. Is it just a matter of time before barf bags are sold through vending machines?
But, to play the devil's advocate, it's important to remember that the old days -- be they pre-deregulation, or whatever benchmark supposedly differentiates the modern era of flying from the prior, and somewhat mythical, one -- included something else besides extra legroom and complimentary wine with dinner: higher fares. To emphasize a point made many times in this column, comforts are down, but ticket prices have fallen with them, and they continue to hover around all-time lows.
Have a look at this American Airlines ticket coupon from 1946 (scavenged by a friend from a flea market). Sixty years ago, James Connors paid $334 for a one-way fare between Ireland and New York. Using the Consumer Price Index conversion, that's approximately $3,290 today.
But, I don't know, the Coach Choice idea bothers me in a way that I can't quite get my arms around -- something about how it pits coach customers against one another. There's a weird sense of kinship back there in steerage class, an idea that everybody is stuck together in the same lousy boat. And how low have in-flight standards fallen, to say nothing of our demands and expectations, to the point where a few centimeters of space is worth fighting over? Can't we all just get along and share those flimsy armrests equally? Even in the premium cabins, depending on the route and carrier, standards have slipped markedly. In a lot of ways, apart from a wider seat and pricier ticket, the distinctions between first, business and economy are increasingly academic.
Many foreign readers, meanwhile, are probably wondering what all the fuss is about. Regulars to this column are familiar with the frustrating reality that overseas carriers provide a better, if not always outstanding, product across the board -- in first, business and economy. I get wistful remembering that ride I took a couple of years ago on Emirates; or the two-course dinner served on a 60-minute Bangkok Airways hop; or the unlimited baguettes and on-demand movies of Air France; and so forth. Seat-back video, free cocktails and amenities kits or, if nothing else, an all-around sense of dignity are standard on most of our foreign competitors, be they mainstay carriers of Europe and Asia, or even some South American (Lan) and African (Ethiopian Airlines) players.
Here it's very different. Under intense pressures, the largest airlines are hurting and need to increase revenues. They also need a better sense of what is legitimately worth cutting back on, and what ticks people off. (Back over the winter, American Eagle announced it would begin charging $1 for soft drinks, then withdrew the idea in the wake of bad publicity and negative customer reaction.) Although certain reductions are acceptable, a total absence of pillows or blankets on an overnight red-eye, free or otherwise -- something I experienced recently -- is offensive and inexcusable.
And while parting with $15 isn't a huge sacrifice for what isn't a huge improvement, to some extent it's subsidizing the industry's growing disregard for even a modicum of in-flight decorum. The way I see it, no airline deserves my $15 until it has the courtesy to remove the prior passenger's snotty tissues and chewing gum from my seat pocket, and wipe the crumbs and coffee stains from my tray.
READER QUIZ
The following Reuters wire report made the rounds on April 7. The accuracy of Reuters' aviation stories is consistently better than that of its competitors, such as the Associated Press, but there are two minor mistakes in the piece. The first reader to correctly identify them receives a complimentary copy of "Ask the Pilot."
"AMSTERDAM, April 7 (Reuters) -- An Iberian Airlines flight bound for Madrid turned back to the Netherlands on Friday after a passenger on board threatened to blow up the plane, police said. All 165 passengers were removed from the plane on inflatable slides when it landed safely at Amsterdam's Schipol airport. Police sent in bomb-detection dogs but did not find any explosives. A suspect identified only as a Spanish national was subdued by the crew and taken into custody at the airport."
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Do you have questions for Salon's aviation expert? Send them to AskThePilot and look for answers in a future column.
About the writer
Patrick Smith is an airline pilot. His column is archived here and his previous articles for Salon can be found here.
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