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Books
Legends in their own minds
Two new books try to lionize warrior-entrepreneurs battling in Microsoft's shadow, but leave us wondering where high tech's heroes are.

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Review
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Free!

Something for nothing?
On freebie sites you can't always get what you want,
but if you try real hard you just might get something free.

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By Lydia Lee

Dec. 17, 1999 | I've always been a sucker for freebies. When I was 6, I remember negotiating over the phone with a volunteer for a public-television pledge drive; I was determined to pledge the lowest amount possible and still get the "Big Bird Busy Book" -- "free." More recently I have fallen for the old 12 CDs for a penny and four books for a buck, and once, I even bought a special super-absorbent towel which was supposed to cut hair-drying time in half, mostly because it came with a free set of perfume samples. Did it occur to me, as I was ordering this towel, that I have really short hair and don't wear perfume? No -- I was mesmerized by that word. Your free gift! Free with purchase! It's freeeeeee!

Now there's a cornucopia of free stuff I can get without even leaving my desk. As the Cool Freebies site puts it: "One of the best things about the World Wide Web is the availability of cool free stuff. There are more freebies out there than most of us will ever find." With a little work -- and a lot of luck -- you could lay your hands on a free DVD player or even free Pokémon cards.

There are tons of Web sites devoted to nothing more than helping me find great giveaways. With their help I set off to find what I could really get for nothing online. Of course, almost no one is giving stuff away without expecting something in return; I would have to fork over time and information about myself: my age, income, weird facts like whether I own a cat or how many movies I see in a month. Luckily, my electronic persona, Olivia Lee, doesn't mind divulging a bit of personal info. In fact, she's downright casual about giving her e-mail address out. She's got an account at a discount ISP; I figure that makes her a bit more respectable than a persona whose identity is confined to a free e-mail account.

As a persona and not a person, Olivia is not the least bit embarrassed about ordering samples of facial hair remover, say, or lingerie catalogues. She doesn't care if every marketer in the country knows how much money she makes and what she does for a living. I enter Olivia's name, e-mail address and other data for the AutoFill feature in my browser, Internet Explorer 4.5 for the Mac. AutoFill is the main reason I switched from Netscape to IE -- you just hit a button and AutoFill plugs your data into online forms, AKA requests for freebies.

Some freebies require a self-addressed stamped envelope to send me coupons or samples. So, I sought out free postage to start with -- and found it at Postage4Free, which gives out envelopes stamped with advertisements as well as stamps. I ordered some, but the envelopes never showed up and I had to buy a book of stamps.

. Next page | Where the freebies are



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