How the World Works

New world consumers

EETimes quotes Malcolm Penn, chairman and CEO of the market intelligence firm Future Horizons, who summarizes why he thinks the global semiconductor chip market may rebound from a slow start this year:

"Trade is less dependent on advanced economies because the purchasing power of the consumer has gone up dramatically in the emerging economies," Penn said. Although consumers in emerging markets lack the purchasing power of developed countries, "the numbers double when it comes to these economies. We are definitely seeing a huge demand coming up from these regions," he added.

How the World Works wonders if negative sentiment about trade in the United States will change when consumers in the world's emerging economies replace American shoppers as the engine of the global economy.

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About How the World Works

A conversation about globalization.

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Recycling the old bicycle
Another entry in the $4-a-gallon consumer behavior modification logbook.
The deep structure of kung fu panda-monium
An expert in modern Chinese literature takes on the cultural significance of Dreamworks' martial arts cartoon
Growing pains for Kiva
Call it Web 2.0: The African version. The online microfinance lending site stumbles, but doesn't get knocked down

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