The Wall Street Journal's report today on Google's plans for entering the cellphone business is a little speculative (like all reports on Google's future), but here and there you find some nuggets of fine detail:
The Journal notes that dealing with Google is "a double-edged sword" for wireless carriers. Google's a brand that customers flock to, but carriers are afraid they're feeding the beast -- they're handing over advertising revenue to Google, a company that did, after all, just lobby the FCC to upturn the carriers' cozy closed business model.
The paper reports: "Verizon Wireless Chief Executive Lowell McAdam said the carrier has chosen not to integrate Google's Web search engine tightly into its phones because of Google's demands to get a large share of search-based ad revenue."
But Google is irresistible, and pretty much unstoppable. The carriers know that the wireless Web without Google isn't really the Web. The carriers can give in now. Or they can wait till everyone moves over to the 700 MHz band, when, as the FCC ruled on Tuesday, folks will finally be free to choose whatever handset and applications they want on their wireless plan.
And freedom's just another word for logging on to Google.