Updated: Today
Topic:

Apple

Think censor: Apple's lawyers shut down rumor site

A new Apple innovation: Sue your journalistic hounds into silence.

In December, 2005, Nicholas Ciarelli, a well-connected young tech journalist who went by the pen name Nick de Plume, published a juicy bit of dish on his Web site. According to "highly reliable sources," Apple would soon be releasing "a bare bones, G4-based iMac without a display," he wrote.

Ciarelli's site, Think Secret, was known as among the more reliable in the vibrant online community of Apple rumor pages, which seek to feed an ardent community's hunger for inside information from a company legendary for keeping its lips sealed. This latest piece was big news, and it got even bigger when Apple went on the offensive -- the company filed suit against Think Secret and "unnamed individuals" who'd given the site its secrets.

The action, of course, confirmed the accuracy of Ciarelli's story. A few days after filing the suit, Apple CEO Steve Jobs unveiled the Mac Mini, exactly the kind of computer Ciarelli had fingered.

Apple's case briefly made Ciarelli an online cause célèbre. Digital rights activists argued that he, like established journalists, was entitled to coverage under California's reporter's shield law, which protects journalists from giving up information on their sources. Apple disagreed, saying he had broken trade secrets laws -- and a judge sided with the company.

Today brings news that Apple prevailed completely. According to a "settlement" the company entered into with Ciarelli, Ciarelli will close Think Secret. Writing in the strained voice of a Soviet prisoner, he reported the news in a press release on his site:

Apple and Think Secret have settled their lawsuit, reaching an agreement that results in a positive solution for both sides. As part of the confidential settlement, no sources were revealed and Think Secret will no longer be published. Nick Ciarelli, Think Secret's publisher, said "I'm pleased to have reached this amicable settlement, and will now be able to move forward with my college studies and broader journalistic pursuits."

A positive solution for both sides? Sure, Ciarelli gets to keep his sources -- a good thing -- but the settlement is a win for him only in the way that a person who gets mugged can be thankful he wasn't knifed, too.

Apple wins everything here, closing down a journalist who did exactly what reporters are supposed to do -- establishing contacts with insiders to shed light on a secret much in public demand.

Imagine if Dick Cheney were able to do the same thing to the New York Times, to shut down the paper for reporting on the "trade secret" of NSA surveillance, say?

Or do you think it's too much to equate a company protecting its innovation with a government protecting illegal activity?

Granted the stakes are vastly different. But what's the functional difference here, the difference as it regards our notions of journalism and a free press? What are reporters looking into corporate trade secrets -- about environmental pollution or fraud or other chicanery -- supposed to take from this settlement? Shut up or else, that's what.

Am I mistaken, or was Apple the firm that once plumbed George Orwell for a famous TV ad? Probably I'm mistaken.

Apple Inc. in the news

Loading...

Recommended Reads

The world in the iPod
The microchip that runs Apple's popular music player is made in India, Taiwan, China and Silicon Valley. Is this an example of how globalization works to everyone's benefit -- or a sign that the world economy is about to roll over America?
By Andrew Leonard, Salon

iLove it or iHate it
Is Apple's new blue bombshell a hit or a dud?
By Janelle Brown and Scott Rosenberg, Salon

An end to the Apple turnover
Steve Jobs accepts the inevitable -- and embraces the CEO title.
By Lydia Lee, Salon

Steve Jobs' iTunes dance
Now the Apple CEO says he would gladly sell songs without digital restrictions, if the record companies let him. That's hardly a brave defiance, and besides, I don't believe him.
By Cory Doctorow, Salon

Apple's iTunes sells 5 billion songs, but you don't own them
Why DRM means your music isn't really yours.
By Farhad Manjoo, Salon

Steve Jobs’ 2009 letter to the community about his health.
Terse and obfuscatory, this thing is Jobs all over.

Apple's obsession with secrecy grows stronger
Apple’s decision to limit communication with the media, shareholders and the public is at odds with the approach of other companies, which are embracing online outlets like blogs and Twitter.
By Brad Stone and Ashlee Vance, The New York Times

The Untold Story: How the iPhone blew Up the wireless industry
This 4.8-ounce sliver of glass and aluminum is an explosive device that has forever changed the mobile-phone business.
By Fred Vogelstein, Wired

A list of Steve Jobs' best quotes
An example: "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
By Owen Linzmayer, Wired

The Secret Diary of Steve Jobs
Fake Steve Jobs tells all in this hilarious and often informative act of fraudulent auto-blography.

Currently in Salon