Salon.com > advertisement http://www.salon.com Fri, 24 May 2013 19:38:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Oh, the smell of it: 10 best perfume commercials ever http://www.salon.com/2012/10/13/how_to_sell_a_smell_a_short_history/ http://www.salon.com/2012/10/13/how_to_sell_a_smell_a_short_history/#comments Sat, 13 Oct 2012 00:00:00 +0000 http://www.origin.railrode.net/?p=13036645 It’s not easy to sell a smell. That's why the best fragrance campaigns rely on selling a mood — and often involve people everyone knows or wants to sleep with.

Enter Brad Pitt: On Monday, Mr. Jolie will appear in the next big fragrance campaign for Chanel No. 5, the first male spokesmodel in its 91-year career (and with compensation as handsome as he is: around $7 million). The commercial reportedly depicts Brad charming a lady who, it is revealed, is a bottle of Chanel No. 5. Will Brad's ad linger in your mind as long as the memories and aromas of these top perfume ads of the past? Here’s a list of the biggest, best and most indelible fragrance commercials.

10. Canoe (1981) The hunky guy, the sailboat, the flags, the side ponytail. This Canoe ad is basically saying that if you wear this cologne, you are signaling to women that you are ready for sex from miles away. “Canoe Canoe?”

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