Ashton Kutcher
Ashton Kutcher’s brownface fail
The actor's racist ad is pulled -- but what's left isn't much better
Ashton Kutcher Somewhere, Charlie Sheen is laughing and saying, “At least I never did that.” This week, we learned what’s even less funny than Ashton Kutcher: Ashton Kutcher in brownface.
In an ill-advised Popchips ad spoofing online dating that launched Wednesday, the “Two and a Half Men” star appeared as a variety of love-hungry “World Wide Lovers” vying for your affection. In a spectacular display of racial tone-deafness, one of them included “Raj.” Raj, all darkened skin and heavy accent, is “a Bollywood producer looking for the most delicious thing on the planet.” He’s looking for something “Kardashian hot … I would give that dog a bone.” He brags that he once won a milking contest, and he does a little dance that will haunt your nightmares.
Shockaroonie, some people found this offensive. The ad went the wrong kind of viral, with a social media explosion of negative feedback. It’s not that comedy with a racial element is always wrong wrong wrong. The Jewish Hank Azaria is currently in his third decade of playing the Indian Apu Nahasapeemapetilon on “The Simpsons,” and nobody seems to be outraged about this. Kutcher’s incredibly unnuanced performance isn’t that, though. On his blog, writer Anil Dash explains it perfectly – “a fake-Indian outfit and voice” constitute “the entire punchline” of the clip. And, as he eloquently put it, “I can’t imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad ‘funny’ accent in order to sell potato chips, you are on the wrong course. Make some different decisions.”
And so that’s what Popchips is trying to do. On Wednesday, in a “message from Keith” on the company’s website, its founder, CEO and foe of proper capitalization Keith Belling wrote, “we received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. we did not intend to offend anyone. i take full responsibility and apologize to anyone we offended.” That’s a constructive, self-aware response to a potential public relations disaster. (Kutcher, who in recent months has been tainted by his hasty Twitter support for Penn State coach Joe Paterno and a divorce that featured rumors of unprotected extramarital sex, has so far had no comment on the problematic ad campaign.)
It’s a positive thing that Popchips understood its mistake and made an immediate effort to rectify it by pulling the ad. That step forward is mitigated somewhat, though, by the a large number of “get over yourself” responses on Anil Dash’s blog. We’ve still got much work we need to do in this country around issues of stereotypes and sensitivity, folks.
You don’t have to look any further than the entire Popchips campaign to see what I mean. Its remaining “World Wide Lovers” include the stoner Brit “Nigel,” who’s “seeking higher planes of consciousness” (GET IT????), the effeminate German “Darl” — a swishy riff on openly gay designer Karl Lagerfeld — and the dumb redneck “Swordfish.” In the end, there’s also regular old, newly single Kutcher, who describes the other guys in the club as a “freak show.” Hey, geniuses at Popchips – you’re still perpetuating gross generalizations. Also: They’re not funny. It’s a great big snack-loving country. Being cool about brown people – and gay people, and people others would call “white trash” – shouldn’t be such a crunch.
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Why shouldn’t Demi Moore be “stressed”?
A 911 call sends her to the hospital -- and brings out class resentment
Demi Moore (Credit: AP/Victoria Will) At 10:49 Monday night, a 911 call summoned an ambulance to the home of actress and producer Demi Moore. Within half an hour, a team was on the scene, had assessed her condition, and taken her to a local hospital. That’s about double the amount of time it took for Internet critics to take aim at her.
In a cryptic statement Tuesday, a spokesman for Moore announced, “Because of the stresses in her life right now, Demi has chosen to seek professional assistance to treat her exhaustion and improve her overall health. She looks forward to getting well and is grateful for the support of her family and friends.” She has since dropped out of the biopic “Lovelace,” where she was set to play Gloria Steinem.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
The best and worst tweets of the year
From Zuccotti Park to Tahrir Square, these tweets shook the world in 2011
(Credit: Salon/Sashkin via Shutterstock) One hundred and forty characters can make or sink a career. They can start a movement. They can make history. We’ve witnessed for years now the power of social media – from bearing witness to the protests in Iran to providing a ringside seat to MIA’s feud with Lynn Hirschberg. But in 2011, Twitter once again didn’t just offer a bite-sized window into the news of the day – often enough, it became it. Whether they were funny, harrowing, or just plain ill advised, these were the tweets heard round the world.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Ashton Kutcher’s massive Twitter fail
The actor hastily posted dumb comments about Joe Paterno -- but his biggest mistake was leaving the conversation
Ashton Kutcher (Credit: AP/Henny Ray Abrams) It’s really not Ashton Kutcher’s month. First, the actor best known for playing lunkheaded stoners found himself embroiled in tawdry accusations of an unprotected extramarital boots knocking with a 22-year-old blonde. Then on Wednesday evening, he committed epic tweet fail by tossing off an outraged response to the dismissal of embattled Penn State coach Joe Paterno. “How do you fire Jo Pa?” he wrote. “#insult #noclass as a hawkeye fan I find it in poor taste.”
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Ashton Kutcher’s lessons in unsafe sex
A woman's boasts about their condom-free tryst demonstrates a dangerous new attitude about protection
Ashton Kutcher (Credit: AP/Katy Winn) You can’t be a married celebrity without being haunted by rumors of infidelity. But on Tuesday, the tawdry frenzy surrounding Ashton Kutcher’s alleged recent indiscretion got a novel twist – with the casual allegation that the encounter wasn’t just extramarital, it was downright unsafe.
It was only a matter of time before the blonde who purportedly romped with Ashton Kutcher on the eve of his wedding anniversary last month sold her story to the tabloids. And sure enough, this week, Sara Leal spilled her account of a night of forbidden passion with the married star of “Two and a Half Men” to Us magazine. But along with the uninspired details that “We had sex twice,” and the underwhelming report that “He was good, but it wasn’t weird or perverted or creepy,” what’s troubling about Leal’s account is her bold brag that Kutcher didn’t wear a condom.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.