Tuesday, Dec 11, 2012 6:47 PM UTC
New U.C. logo: A sad sign for higher education
The University of California's rebranding shows the institution as a start-up hub rather than a place of learning
Branding
Saturday, Dec 8, 2012 11:00 PM UTC
Bilbo Baggins says, “Buy this!”
Behold the onslaught of Hobbit action figures. Hobbit Legos. Hobbit meals. If only they did this to "Anna Karenina"
Topics:
J.R.R. Tolkien, The Hobbit, Lord of the Rings, Movies, literature, Books, Branding, Peter Jackson, Editor's Picks, Editor's Pick
Tuesday, Dec 4, 2012 7:54 PM UTC
How consumer brainwashed are you?
The perfect marketing campaign: A free game app that tests our recognition of corporate branding
Topics:
Advertising, logos quiz, Branding, Apps, games
Tuesday, Oct 23, 2012 4:08 PM UTC
Brand USA takes a hit
Study assessing international perception of countries as brands finds US in increasingly poor global standing
Topics:
Political Freedom, Consumer, Brands, USA, Branding, Research, marketing, Consumer Brand Index
Friday, Sep 28, 2012 12:50 PM UTC
Brainwashed by junk food
A new study reveals that fast-food logos are "imprinted" on children's minds
Topics:
Logos, Chain Restaurants, Branding, Fast food, McDonald's, AlterNet, Business, Burger King
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