Branding

“Downton Abbey” inspires retail line

The hit show is launching furniture, clothes, beauty products and more

Prachi Gupta Tuesday, Apr 30, 2013 9:57 PM UTC
Entertainment Downton Abbey, Fashion, clothes

The cola's new ad campaign says we're in it together to fight obesity — as they keep peddling artificial sweeteners VIDEO

Mary Elizabeth Williams Wednesday, Jan 16, 2013 8:55 PM UTC
Life Video, Advertising, Obesity

The University of California's rebranding shows the institution as a start-up hub rather than a place of learning

Natasha Lennard Tuesday, Dec 11, 2012 6:47 PM UTC 26
Technology University of California, UC

Behold the onslaught of Hobbit action figures. Hobbit Legos. Hobbit meals. If only they did this to "Anna Karenina"

Robert Rodi Saturday, Dec 8, 2012 11:00 PM UTC
Entertainment J.R.R. Tolkien, The Hobbit

The perfect marketing campaign: A free game app that tests our recognition of corporate branding

Andrew Leonard Tuesday, Dec 4, 2012 7:54 PM UTC
Technology Advertising, logos quiz, Branding

Study assessing international perception of countries as brands finds US in increasingly poor global standing

Natasha Lennard Tuesday, Oct 23, 2012 4:08 PM UTC
News Political Freedom, Consumer

A new study reveals that fast-food logos are "imprinted" on children's minds

Alyssa Figueroa, Alternet Friday, Sep 28, 2012 12:50 PM UTC
Business Logos, Chain Restaurants