Salon.com > Campbell's http://www.salon.com Fri, 24 May 2013 21:13:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Warhol soup cans at your supermarket! http://www.salon.com/2012/09/02/warhol_soup_cans_at_your_supermarket/ http://www.salon.com/2012/09/02/warhol_soup_cans_at_your_supermarket/#comments Sun, 02 Sep 2012 16:00:00 +0000 http://www.origin.railrode.net/?p=12999107 It only took 50 years, but Campbell’s is finally paying tribute to pop artist Andy Warhol and his game-changing paintings of their soup cans. Starting this weekend, the company will release 1.2 million special-edition cans with Warhol-inspired labels, although in this case that mostly just means brightly colored, with a picture of the artist on the back. The promotion marks the 50th anniversary of the exhibition where Warhol first showed this soup-can paintings, at LA’s Ferus Gallery in 1962.

Hyperallergic The Huffington Post reports that the soups will be sold at Target for a meager 75 cents each! That’s lower than the price of a regular can of Campbell’s soup — so pretty much the opposite of how limited-edition products are usually priced.

I’m not positive, but I think this might be the first soup-based product collaboration from the Andy Warhol Foundation. And the foundation is getting into another area for the first time this fall: makeup. As with the soup, I’m not sure how that didn’t happen sooner.

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