Salon.com > chanel

Chanel’s Brad Pitt ad goes viral with help from parodies

Fri, 26 Oct 2012 15:30:00 +0000

Chanel's new perfume ad featuring Brad Pitt has has gone viral, but today Ad Age reports that it's because the video featuring the "Sexiest Man Alive" has been "ripe for parody." (Indeed, the commercial, which was supposed to be an attempt "to keep a legend fresh," is instead 30 seconds of what feels like a failed audition for "The Days of Our Lives.")

Ad Age notes that "Chanel No. 5 landed near the top of the Viral Video Chart this week" at 7.4 million views, but one-third of those views are getting boosts from derivatives of the ad, which include parodies.

Brad Pitt’s $7 million perfume ad has arrived

Mon, 15 Oct 2012 15:26:00 +0000

After much fanfare, Brad Pitt's ad--for which he reportedly earned $7 million--is here, waiting to seduce you.

What do you think--is it worth the hype (or the money?)

Oh, the smell of it: 10 best perfume commercials ever

Sat, 13 Oct 2012 00:00:00 +0000

It’s not easy to sell a smell. That's why the best fragrance campaigns rely on selling a mood — and often involve people everyone knows or wants to sleep with.

Enter Brad Pitt: On Monday, Mr. Jolie will appear in the next big fragrance campaign for Chanel No. 5, the first male spokesmodel in its 91-year career (and with compensation as handsome as he is: around $7 million). The commercial reportedly depicts Brad charming a lady who, it is revealed, is a bottle of Chanel No. 5. Will Brad's ad linger in your mind as long as the memories and aromas of these top perfume ads of the past? Here’s a list of the biggest, best and most indelible fragrance commercials.

10. Canoe (1981) The hunky guy, the sailboat, the flags, the side ponytail. This Canoe ad is basically saying that if you wear this cologne, you are signaling to women that you are ready for sex from miles away. “Canoe Canoe?”

Brad Pitt’s in a $7 million perfume ad

Fri, 05 Oct 2012 15:51:00 +0000

In 10 days, we'll get to see Brad Pitt starring in a perfume commercial. In what can't be his most challenging role, Brad Pitt will play Brad Pitt, charming a lady who, it is revealed, is a bottle of Chanel No. 5. Pitt will reportedly receive around $7 million for his work (which also includes a print ad).

Of the commercial, WWD reports:

While he wouldn’t spill many details, d’Avack noted that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent.

Andrea d’Avack, president of Chanel Fragrance & Beauty, tried to make the world understand why this was a good idea for the brand and for women and for perfume: