Disney
Disney’s fat-shaming fail
The mouse misfires with an ambitious, awful health campaign
You wouldn’t think the people whose theme parks feature a binge-eating bear with a honey gut would put itself in the business of fat shaming, but that’s exactly what Disney did this month. In a boneheaded stab at promoting healthy lifestyle choices, the happiest place on earth became a considerably less hospitable environment when it debuted a new interactive “Habit Heroes” exhibit at Epcot. Guess who the villains were?
A collaboration between Disney and Blue Cross and Blue Shield to help teach kids to “fight bad habits,” the Epcot attraction and tie-in app and Web page featured buff, virtuous characters Will Power and Callie Stenics squaring off against nemeses like the lazy, grotesque “Lead Bottom” and the self-explanatorily named “Glutton.” Apparently, when a company famed for its meticulous crafting of exactly what children want and one of the largest health insurers in the nation pool their talents, they come up with “Fat people are bad.”
Earlier this month, Tony Jenkins, regional market president for Blue Cross and Blue Shield, told the Orlando Sentinel that “Our challenge was to tell that story in a fun, engaging way, which is what Disney does better than anyone.” So imagine Disney’s surprise when some patrons did not take kindly to their “fun, engaging” message. As Weighty Matters blogger and assistant professor of family medicine Dr. Yoni Freedhoff told the Calgary Herald, “It’s so dumbfounding it’s unreal. I just can’t believe somebody out there thought it was a good idea to pick up where the school bullies left off and shame kids on their vacation.” On her “Dances With Fat” blog, Ragen Chastain condemned the “Disney Fat Shame Ride” and admitted she “couldn’t stop the tears” when she’d heard about it. And nutritionist and author Marion Nestle tweeted, agog, “You can’t make this up.”
It didn’t take long for the Magic Kingdom to do some hasty damage control, taking HabitHeroes.com “down for maintenance” and closing the exhibit just three weeks after it launched. The mouse is currently remaining conspicuously silent on whether it will return.
With 12.5 million children and teens now obese, the health problem in this nation is a real and growing one, one that will play in serious long-term health problems like diabetes and heart disease and short-term ones like bullying. Kids – and parents – need direction and encouragement to make healthy eating choices and develop an active lifestyle. But like Children’s Healthcare of Atlanta’s similarly in your face campaign, the Habit Heroes approach compounded the problem by making it seem like emotional, cultural, genetic and economic factors can be overcome with simple “Will Power” and a few broccoli spears. Worse, it demonized the obese, equating size with poor habits. Kind of ironic for a place that entices visitors to “Satisfy your sweet tooth at Storybook Treats” or “Wake up with treats like freshly made funnel cakes and delicious waffle sandwiches.” You want to promote good heath? Start by looking at your own sugar and animal fat-laden menus. And go on by respecting children of all shapes and sizes. Because they’re the ones who trust in the mouse to see them not as Lead Bottoms and Gluttons but as princesses and pirates. As beautiful.
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Can “Winnie the Pooh” save Disney from Pixar?
An utterly charming new adventure with the Bear of Little Brain offers a delicious antidote to digital animation
Can a Bear of Very Little Brain redeem the tarnished reputation of Walt Disney’s venerable animation studio and stake his place on the cultural landscape alongside Buzz Lightyear and Lightning McQueen? That’s a lot to ask of a tubby little cubbie whose principal concern is finding a pot of honey — sorry, hunny — but Disney’s whimsical and charming new “Winnie the Pooh” feels simultaneously like a return to the company’s more innocent past and a refreshing new direction. Specifically recalling the hand-drawn animation style of the widely beloved 1966 “Winnie the Pooh and the Honey Tree” and its sequels (anthologized in the 1977 collection “The Many Adventures of Winnie the Pooh”), and delivering only the faintest contemporary tweak to the Milne material, Stephen J. Anderson and Don Hall’s “Winnie the Pooh” will thoroughly delight both the under-10 set and their nostalgic parents. Look for this to be a surprisingly potent sleeper hit; I’m going a second time this weekend.
Continue Reading ClosePixar releases trailer for upcoming film, “Brave”
The movie, which comes to theaters next summer, is a fairy tale set in the Scottish Highlands
The heroine of Pixar's forthcoming film, "Brave." The big box office news this past weekend was the success of Pixar’s latest release, “Cars 2,” in the face of less-than-friendly critics. In the wake of this triumph, the studio has released the trailer for its next film, “Brave,” which is due to hit theaters next June.
The movie — which takes place far from “Cars’s” Radiator Springs, in the Scottish Highlands — brings us Pixar’s first-ever female protagonist: a flame-haired princess called Merida. Entertainment Weekly has more:
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
Today’s must-see viral videos
Watch: America gets its Susan Boyle, a Southwest pilot's anti-gay rant, a touching Ryan Dunn tribute, and more
Landau Eugene Murphy Jr. wows audiences on "America's Got Talent." 1. The U.S. gets its own Susan Boyle
“America’s Got Talent” contestant Landau Eugene Murphy Jr., a car washer from West Virginia, was chided by Piers Morgan for chewing gum onstage. Then he opened his mouth so the ghost of Frank Sinatra could come out singing “I’ve Got You Under My Skin.” Goosebumps!
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Are we OK with Miley Cyrus in her underwear now?
Is the former Disney star old enough, at 18, to strip down without it becoming a scandal?
Miley in her everyday outfit for "So Undercover." Miley Cyrus … can I ever look at you without feeling like a lecherous old man? From the time you were 15 and appeared on the cover of Vanity Fair wearing only a sheet, it’s been a battle not to see you partially clothed everywhere I go.
Sometimes you’re just the victim of a bad situation, like when those hackers leaked racy photos you took in 2008 for Joe Jonas, and posted them all over the Internet. Or when this happened again in 2010 and the FBI was called in.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Will Disney still make a SEAL Team show?
Mickey pulls out of the patent process to trademark the famed squad that killed Osama, but is the merch dream dead?
Navy SEALS: the TV show. In a gracious move this week, Disney bowed out of trying to trademark the term “SEAL Team 6″ — the military group that killed Osama bin Laden — for merchandizing opportunities. A shame, because I was really looking forward to seeing what kind of themed ride they were going to create at Epcot for this.
Continue Reading CloseDisney’s intentions were misunderstood, according to a person familiar with the entertainment company’s plans. Disney, which owns the ABC television network, is considering a TV show about the elite squad, similar to other fictional dramas about real-life arms of the military, such as “NCIS” and “JAG.”
Plans for Disney’s SEALs show remain tentative, the person familiar with the matter said. The other potential uses listed on the application didn’t necessarily reflect products the company intended to create, this person said.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
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