Disney

Media Circus: Mickey Mice Unite!

Disney's $700 million man, Michael Eisner, puts the squeeze on workers at home while his Mom 'n' apple-pie company tosses workers 6 cents an hour abroad

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they arrested Minnie Mouse on 42nd Street. Minnie, along with Mickey and Donald Duck, was sitting in the street on May 15, in front of the New Amsterdam Theater, the Disney Corporation’s Times Square showpiece and the center of the neighborhood’s renovation into a family-values oasis. As Minnie was led off to the pie wagon, a police officer grabbed her big head by the ears and yanked it off, revealing Amanda Ream, a 23-year-old union organizer, beneath. Ream was one of a couple thousand Disney-ABC employees demonstrating noisily outside the New Amsterdam, where company chairman Michael Eisner was hosting a charity benefit.

Ever since the Mouseketeer days, Mickey and friends have been more than just cartoon characters — they’re sociological Rorschach tests. In the 1950s, Walt himself cast his cartoon factory as the symbol of American prosperity. In the 1970s, exiled Chilean poet Ariel Dorfman wrote a tract called “How to Read Donald Duck,” a take-down of U.S. attitudes toward the rest of the world. A few weeks ago, Christian Coalition types fired off a salvo at the company for airing the “Ellen” coming-out episode: To them, Disney is a symbol of the sexually permissive media elite. To New York Times columnist Frank Rich and other left-leaning critics, Disney’s huge corporate reach — which spans sports teams, paperback book companies and a TV news network — makes the corporation the most potent symbol of what media critic Mark Crispin Miller calls the National Entertainment State.

But this 42nd Street protest was about something decidedly non-symbolic: the treatment Eisner’s family-values company affords workers who try to raise families on a Disney paycheck. At issue in this particular protest are 2,700 unionized ABC news writers, technicians and other production-line workers, many of whom Disney wants to replace with non-union, lower-wage temps. At another time, with another company, this might be just another broadcast-news contract dispute. But these workers aren’t alone. From Orlando to Rangoon — and even among the company’s own shareholders — Disney is under unprecedented fire as a company associated with some of the worst employment practices on earth.

At the high end of Disney’s pay scale is, of course, chairman Eisner himself, hosting that New Amsterdam charity benefit while picketers shouted across the street. Last year he negotiated a hefty 10-year personal compensation contract that the Washington Post values at more than $700 million. Eisner’s salary and contract are set by a corporate committee headed by Eisner’s own attorney, Irwin Russell — perhaps the highest-level conflict of interest in corporate America. Conservative estimates put Eisner’s pay last year at $102,000 per hour.

At the opposite end of the scale are subcontracted textile workers and toymakers who put together Disney’s Pocahontas pajamas and stuffed Lion Kings. In Haiti, women stitch Aladdin T-shirts for 28 cents per hour; in Burma, 6 cents per hour. In Vietnam, Disney toys are made by 17-year-old girls working 7 days a week for 17 cents per hour. Last year, a British human-rights investigation revealed “appalling” conditions — women working 72-hour weeks — at a Bangkok factory making 101 Dalmatians and Lion Kings. Not all those Disney sweatshops are abroad. When federal officials last year raided a garment factory in El Monte, Calif., and found dozens of Thai immigrants living under slave-labor conditions, it was Disney children’s clothes rolling off the sewing machines.

And unlike, say, Kathy Lee Gifford — who after being humiliated with tales of the origins of her clothing line in Honduras became an anti-sweatshop campaigner — Disney has done everything to evade and obfuscate reformers. “We have engaged two non-governmental organizations (NGOs) to monitor activities of licensees and their manufacturers around the world,” Disney announced in a press release early this year. Baloney. The larger of the two NGOs, notes Charles Kernaghan of the National Labor Committee, is a for-profit, Swiss-based multinational quality-control outfit “with more than $2 billion a year in revenues and with absolutely no connection to human rights.” At the Disney annual meeting in April, company vice president Sanford Litwack told concerned shareholders that the company opposes independent monitoring “because it would be inappropriate for us to be involved in the social and economic agenda of other countries.” Indeed, Eisner & Co. tried to block a shareholder resolution on sweatshops brought by Progressive Asset Management, a mutual fund, but were ordered by the Securities and Exchange Commission to bring the proxy to the floor. It received 10 percent of the shareholder vote.

While overseas sweatshops get the Lion King’s share of media attention, Disney’s U.S. employees are increasingly restive as well. There are union problems in New York, Anaheim and Orlando. Even the original Mouseketeers have gotten in on the act. The Screen Actors Guild has filed a grievance against Disney, saying Eisner’s company has never paid the survivors of Disney’s golden age more than $100 million in residuals and other fees owed for the constant re-use of “Mickey Mouse Club” programs on video, laser disc, CD-ROM and advertising.

Disney, in a sense, has come full circle. Back in 1941, before Walt Disney became America’s benign culture-master, his animators struck the studio over wages and working conditions. It was a bitter strike that went on for six months, ending only when a federal mediator ruled in the animators’ favor. Today, eroding salaries and a near-totalitarian management style has Disney employees grumbling from coast to coast.

At Disney World in Orlando, for instance, the company recently instituted a reorganization described as “Empowerment Evolution,” touted as a move away from top-down management in the increasingly competitive theme park business. But at Disney World “Empowerment Evolution” has actually meant one manager for every 20 employees (Disney World calls them “cast members”) compared with one manager for every 60 in years past. It means plainclothes snoops constantly monitoring Disney World employees’ interactions with customers, and replacing dozens of unionized supervisors with white-collar managers. A similar “evolution” is now under way in Anaheim.

It is against this larger Disney backdrop that those demonstrators appeared on 42nd Street earlier this month, while Eisner raised donations for a New York hospital inside. “Disney promotes itself as a vehicle for the dreams of children,” organizer Charles Kernag reflected. “But this is the real Disney: sweatshops that employ children, union-busting that makes it harder for families to get by.” Under Eisner, Disney has expanded geometrically. But it has also become a leading contestant in what global-economy gurus Jeremy Brecher and Tim Costello call the “race to the bottom”: a take-no-prisoners-game in which whoever has the lowest wages and worst working conditions wins.

Bruce Shapiro is national correspondent for Salon News.

Can this family be saved?

In their new books, Michael Lerner and Mary Pipher offer strategies to protect the American family from the assaults of commerce and modern life. But their imaginations aren't up to the challenge.

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“Happy families are all alike; every unhappy family is unhappy in its
own way.” Think about Tolstoy’s celebrated opening line for “Anna Karenina” and you can’t help sensing its subtle pessimism. How could any real families — these unfathomably complex aggregations of human life and experience — be alike? We know our families are all unique; therefore they must all be unhappy.

Now think about what might happen to Tolstoy’s formula if you flung it into the melee of today’s political debates. Conservatives would denounce it as a slur on the traditional family. Liberals would protest that it denies happy families their unique cultural differences. And everyone would want to know exactly what Tolstoy meant by “family,” anyway.

The latest wave of left-oriented intellectuals writing about the family offers a new twist on Tolstoy’s line. They’re arguing that it’s the unhappy American families these days that look alike: stressed by working too long hours, isolated from their relatives, strained by the disappearance of communal institutions and bombarded by bad media. In books like Michael Lerner’s “The Politics of Meaning” and Mary Pipher’s “The Shelter of Each Other,” these writers are trying to reclaim the rhetoric of family values from Republicans and the religious right. They hold that to fix families today, we must fix the wider culture that assails them — or at least help them resist the assault of drugs, delinquency, divorce and (most implacable of all) Disney.

They’re not just opportunists applying an “if you can’t beat ‘em, join ‘em” strategy in the era of the Gingrichian Contract with America; they offer a useful and sometimes powerful critique of the hypocrisy of conservatives who denounce “selfishness and materialism” in private life while promoting it with their public policies. But when it comes to offering a specific idea for change, these thinkers lose their fire. You could call their program Tofu Family Values — not simply to make fun of it, but to recognize that it is both undeniably healthy and undisguisably bland.


Lerner is a therapist and student of theology who edits Tikkun magazine and who emerged, blinking, into a media spotlight when the Clintons briefly embraced his “politics of meaning” rhetoric in 1993. After Hillary Clinton kicked off her health-care reform plan with a speech identifying a “crisis of meaning,” she got blasted by the press, and that was pretty much the end of the White House’s flirtation with Lerner’s ideas.

Lerner evidently feels betrayed by his erstwhile patrons, and in a lengthy epilogue to “The Politics of Meaning” he details how Bill Clinton blew one opportunity after another in his first term by caving in to the Washington establishment and the media instead of articulating a clear, progressive vision of community that might mobilize everyday Americans. It’s the only part of “The Politics of Meaning” in which passion seeps into Lerner’s prose.

Lerner’s central idea is that “the deprivation of meaning in daily life is at the root of many of our individual and social problems.” While traditional liberals cling to a legalistic framework of individual rights, the right keeps winning votes by “addressing our meaning-needs.” Conservatives have learned how to stroke people’s “meaning-related” anxieties — yet their get-government-off-our-backs program simply abandons the family to the vagaries of the free market, where it becomes raw meat in a competitive grinder.

“The Politics of Meaning” calls on us to abandon cynicism and hopelessness, to “transgress the reality police” who tell us things can never change, and to try to imagine a different “bottom line” in our society “that values ethical, spiritual and ecological sensitivity and the ability of people to be loving and caring” over profits. Proposing “a movement whose goal is to nurture our souls, not to grab power,” Lerner declares, “I insist on the possibility of possibility.” It’s a shock when you finish the book and realize he hasn’t once quoted John Lennon’s “Imagine.”

Lerner is a smart debater, and he’s very good at protecting his left flank from the typical objections progressives have raised to the traditional family. His family values are neither patriarchal nor intolerant. But the deeper you read in “The Politics of Meaning,” the clearer it becomes that, to Lerner, “meaning” is never going to progress beyond the boilerplate phrases he pastes throughout the book, like “ethical, spiritual and ecological sensitivity and the ability of people to be loving and caring.” “Meaning” here is an abstraction into which readers may project their own “hunger” and “pain.”

Like many other critics, Lerner complains about liberalism’s moral vacuity: “A just society, according to liberalism, does not seek to promote any substantive aims of its own, but rather enables its citizens to pursue their own ends,” and that’s not terribly inspiring for people who feel “meaning-needs.” Yet Lerner is too steeped in liberalism himself, and too unwilling to appear authoritarian, to fill his word “meaning” with any content. Instead, he writes, “A politics of meaning does not seek to create a particular meaning system, but it does seek to create social and economic arrangements that will be friendly to meaning-oriented communities rather than harmful to their central concerns.”

That sounds awfully like a marketplace all over again, with the abstraction of “meaning” substituted for the abstraction of money. And the more detail Lerner adds, the greater the resemblance grows. He tries to sketch a society that offers “spiritual and material incentives for individuals who acted cooperatively and for corporations who were environmentally sensitive.” Schools would teach empathy and “moral achievement,” and college entrance exams would test for it. Business and government projects would be evaluated by a “social audit.” High-school students would compete for places in a high-prestige national service program. Is this a “meaning-oriented society” — or government by brownie points?

Lerner is too intelligent not to know that morality is something people fight over a lot more readily than they agree about — but that awareness is just too inconvenient for his ideas, so he ignores it. As a Jewish thinker, he writes of the Bible as a sort of moral bedrock — one taproot of the “God-energy” present in all the great religions of the world. But how do you sort out the Bible of “love thy neighbor” from the Bible that requires adulterers to be stoned to death? Does the umbrella of “loving and caring” begin at conception, or is that a matter individual women should be allowed to work out themselves? These are the kinds of issues wars get started over, yet in Lerner’s framework they are simply different “meaning systems,” and government’s role is to step aside and let “meaning-oriented communities” work things out.

To be sure, much of what Lerner is talking about makes gut-level sense; who’s against “caring and loving” in general? It’s when you get into specific programs to “promote caring and loving” that you risk sounding ridiculous. Anticipating readers’ disbelief, Lerner repeatedly admits that his ideas are going to appear ludicrous and unworkable to people raised in our materialistic society. Yet he never finds the kind of images and stories to make his “meaning-oriented society” vivid. Just as, in his view, liberal churches’ “boring and lifeless energy” drives worshipers into the arms of more stirring conservative preachers, so his own flabby rhetoric may drive even a sympathetic reader to long for some spry right-wing wit — smugness, arrogance and all.

“The Politics of Meaning” is astonishingly devoid of color and life, and when it does grab at a picture meant to inspire, it winds up with a banality — like the following description of the “meaning-based society”: “Picture it as one on which people will be so excited to be meeting one another and having the opportunity to spend time together, that we will resemble playful puppies, joyfully exploring and celebrating one another’s existence.”

What’s depressing about “The Politics of Meaning” is how little its language connects with the great tradition of visionary writing on the left. Lerner writes as if he were the first thinker to urge us to imagine a society based on some other value than money. If he is aware of previous exercises in this direction — from classics like William Morris’ “News from Nowhere” to contemporary works like Lewis Hyde’s “The Gift” — he makes no use of them. “The Politics of Meaning” is full of the language of political debate but devoid of the faces and words of actual people. Lerner talks of “the prophetic voice of the politics of meaning,” but he never finds such a voice in himself.

The people who ought to be filling Lerner’s pages are all huddled together in “The Shelter of Each Other,” psychologist Mary Pipher’s prescription for “Rebuilding Our Families.” Pipher, whose “Reviving Ophelia” was a popular study of the plight of adolescent girls in our culture, chronicles the precarious state of family relationships among her clients. But instead of following their troubles back to sources in childhood trauma or inner conflict, she blames our social institutions for most of their problems. Long hours at the workplace keep parents away from each other and their children, while the kids absorb unhealthy messages from their movies, their TV commercials and even their classmates. The pervasiveness of our media have turned the American home into a “house without walls,” unprotected from the gales of popular culture.

To readers who might have grown up amid suburban conformity, finding salvation by claiming nooks and crannies of pop culture for their own, Pipher’s perspective is a little alien. If one experienced family as a stifling prison, a “house without walls” might sound like a fine thing. But Pipher argues persuasively that knocking down those walls winds up benefiting corporate profits far more than it frees captive spirits. Though she doesn’t ever label herself a liberal, she’s plainly not signing on the Contract with America’s bottom line.

Pipher’s is a skeptical, no-nonsense voice as solid as the Nebraska plains that surround her community. There’s nothing terribly new in her case-studies. But there’s a consoling practicality in the way she breaks ranks with the therapeutic norm and looks beyond the individual psyche to explain family problems. She understands that the flipside of every New Age-style exhortation to “do your own work” is the suggestion that your problems are all your own fault, and she sensibly points out that many of the worst problems families face today are inherited from their cities, their schools and their television sets.

But though she declares that “The cure for cynicism, depression and narcissism is social action,” her advice to the families she counsels tend to lead away from public engagement. Families today, she insists, need to get together more often to eat meals, tell stories and play games; her most frequent Rx is for more time outdoors. Good recommendations, no doubt — but they seem to encourage families to flee uncaring institutions rather than try to change them.

Pipher offers folksy wisdom for protecting families from society, but she never looks beyond to imagine a society that we might not need protecting from. “The Shelter of Each Other” may prove a helpful handbook for family self-defense, but as a vision of a better world it’s disappointingly thin.

Sure, imagining different ways of organizing society is hard work, with little immediate payoff and a pretty lousy historical track record. But if you’re standing up as a liberal or a progressive, that’s the job description.

Lerner complains that the “savvy”-worshipping media are too eager to jump on any public figure who dares express an idealistic thought. Yet one can share his distaste for cynicism without embracing his explanation for it: “The cynical journalists and intellectuals who belittle the meaning-needs, and who ridicule contemporary movements seeking spiritual renewal, may themselves be the most oppressed, because so many of them are victims of internal voices that require the denial of their own need for love, caring and recognition.”

Maybe in critiquing Lerner’s work I’m just revealing my own oppression and need for “love, caring and recognition.” On the other hand, maybe it’s possible to hold books like “The Politics of Meaning” to the same idealistic standards they propose to apply to our public life. What’s cynical about that?

Happy political movements are all alike; every unhappy movement is unhappy in its own way. The latter can always benefit from a little skepticism. And the former almost certainly don’t exist.

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Salon co-founder Scott Rosenberg is director of MediaBugs.org. He is the author of "Say Everything" and Dreaming in Code and blogs at Wordyard.com.

Mouse in a Corner

American Family Association boycotts Disney

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They’re not like you and me
Which means they must be evil.

That’s intolerance — as distilled in the words of Governor Ratcliffe, the greedy English villain of Disney’s “Pocahontas.” Such sentiments are alive and well today in Florida, where some religious conservatives have launched a boycott of the Disney empire. What angers the American Family Association, the Florida Baptist Convention and their allies is the Disney company’s new policy extending health coverage to live-in partners of gay employees.

Disney, of course, has made fantastic amounts of money catering to middle America with a spotless image of wholesomeness. It also employs a significant proportion of gays and lesbians (as chronicled by a story in Los Angeles’ Buzz magazine, “Will the Mouse Come Out?”). What’s a corporation to do?

In fact, Disney had resisted the petitions of a gay employees’ caucus for partnership benefits — until its hand was forced by its recent merger with Capital Cities/ABC, which already had such a policy in place. Now the Mouse is in a tough position: stand up to the right and risk losing a slice of its fabulous profits, or cave in to Ratcliffe-like intolerance and betray a portion of its workforce.

The Florida director of the American Family Association says that Disney has allowed itself to become a”a vehicle to influence American society regarding homosexuality being mainstream or normal.” That’s exactly right. Disney’s string of animated Disney megahits over the past decade preach a live-and-let-live ethos — bland but humane — that has always been at the core of American family values.

This is what the conservatives are really mad about — that despite their promotion of prejudice, “middle America” is slowly but decisively moving toward accepting homosexuals as co-workers and neighbors. To boycott a company that chooses to honor the committed relationships of its employees with medical benefits is not just intolerant — it’s positively unwholesome.

Disney’s Florida foes need to watch “Pocahontas” again and listen carefully to the heroine’s anthem, “Colors of the Wind”:

You think the only people who are people
Are the people who look and think like you
But if you walk the footsteps of a stranger
You’ll learn things you never knew you never knew

–Scott Rosenberg




One-and-a-half cheers for the conservative revolution


A week is a long time in politics. Newt Gingrich may be wildly unpopular today; he could be a hero tomorrow. The same goes, in reverse, for “peacemaker” President Clinton, these days enjoying unaccustomed praise and an uncharacteristically meek opposition.

Nevertheless, there is a sense of underlying shift, one that suggests the GOP revolution is over. The public is full of doubts about the revolutionaries and where they want to take us. The drive to overturn affirmative action has stalled. Moderate Republicans are teaming up with Democrats in Congress to defeat the more radical cost-cutting measures on the environment, housing and other issues. Recent election defeats in Kentucky and Virginia — both unexpected — suggest the GOP’s electoral tide has halted. Gingrich’s intemperate outbursts — over his seating position on Air Force One and the heinous murder of an Illinois woman and her children — haven’t helped his cause.
What went wrong? Americans discovered they don’t really hate “big government” as much as they avow, especially when the cuts slice too close to home. They are all for family values, an area successfully monopolized by the GOP, but they don’t like having them forced down their throats. And Republicans forgot one crucial political lesson: how an issue is framed is often more telling than the issue itself. Just as Bill Clinton lost universal health insurance because the opposition defined it in terms of “government meddling,” so the Republicans are losing the Medicare fight because the Democrats successfully hammered them on “fairness.”

In fact, there is much to admire about the conservative revolution. Cutting Medicare costs, along with broader health care reforms, is desperately needed. The GOP class of ’94 deserves credit for having the guts to take on this holy-of-holies, for wielding the knife on spiraling federal deficits, taking Clinton’s pledge to “change welfare as we know it” seriously and, last week, muscling through lobbying reform. For all the false notes, their victory in the 1994 congressional election was a necessary change after 40 years of one-party rule.

The downside remains to be seen. How many more people will sink below the poverty line, as states, municipalities and private charities struggle to fill in the gaping holes left by a departing federal government? Such questions are likely to be the real undoing of the GOP revolution, precisely because they were never addressed in the Gingrich guerillas’ rush to overturn the status quo. Instead, the revolutionaries came across as mean, unfair, and destabilizing.

“The conservative revolution is incomplete,” Sen. Dan Coats, R-Ind., acknowledged in a Wall Street Journal interview. “We need a second stage … to offer a positive vision.” Increasing numbers of Republicans have come to share that view, but it’s probably too late. Every time firebrand Gingrich blames an entire class of economically disadvantaged Americans for an individual crime, or presidential front runner Bob Dole tells the Christian Coalition what it wants to hear, another nail goes into the revolutionaries’ coffin.

Do not be surprised in 1996 if the chief beneficiary of the GOP revolution is that master of the vision thing: Bill Clinton.

–Andrew Ross



Notes From Underground

In the new movie “Money Train,” a stringy-haired psychotic New York subway-platform lurker squirts inflammable goo into a token booth. Then he leers at the attendant and tosses in a lit match. It’s a gruesome scene — made more horrifying by the news that a couple of real-life hoodlums committed an identical crime the weekend of the movie’s opening.

Plainly, life is imitating art — or is it? The movie’s scenes, it turns out, are based on real-life incidents from the mid-’80s. Life is imitating art precisely where art is imitating life. And the start of this particular chicken-and-egg spiral seems to lie in the realm of real-world evil, not media imagery.

That didn’t stop Bob Dole — who told us last summer that violent movies were bad unless they were made by Arnold Schwarzenegger — from jumping on the story as another sign of Hollywood irresponsibility: “Those who continue to deny that cultural messages can and do bore deep into the hearts and minds of our young people are deceiving themselves and ignoring reality.”

Well, yes — cultural messages matter. But what is the message of “Money Train”? By contemporary Hollywood standards, it’s hardly an ultraviolent movie: there’s less machine-gunning than fistfighting, and more buddy-buddy byplay between Wesley Snipes and Woody Harrelson than anything else. Snipes and Harrelson play interracial foster-brothers who alternatingly spar and bond; they’re also transit cops, and it’s in the course of their work that they encounter the subterranean pyromaniac.

“Money Train” isn’t great art, but until it collapses into an improbable action-film finale it’s a decent diversion. If it has messages, they’re reasonably wholesome ones: Lives matter more than money. Don’t gamble. And, above all, we are our brothers’ keepers. Compared to “True Lies,” which Dole held up as an example of good family entertainment, “Money Train” is positively biblical in its morality.

As for the token-booth torcher, he is presented as utterly loathsome, and his awful stunt is made to seem neither fun nor criminally rewarding. In any case, he’s just the film’s secondary villain; its real bad guy is a cigar-chomping, pin-striped Transit Authority official who cares more about his revenue-collection train’s timetable than the lives of innocent straphangers. Maybe that dose of fat-banker stereotyping is what really ticks Dole off; then again, it’s doubtful he’s seen the movie.

Like every round of the Right vs. Hollywood, this debate boils down to whether you think the media should hide our society’s ills or reflect the times. As today’s Republican Congress rapidly scales back all government efforts to deal with social maladies, leaders like Dole have a clear interest in keeping pop-culture representations of those problems well buried.

Inevitably, this campaign to portray the world as we wish it were rather than as it is will lead to escalating absurdities. Does anyone really think the movies should pretend that New York subways are as pristine as the Orient Express?

–Scott Rosenberg

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Salon co-founder Scott Rosenberg is director of MediaBugs.org. He is the author of "Say Everything" and Dreaming in Code and blogs at Wordyard.com.

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