Fashion
Kenneth Cole gets schooled
Updated: The fashion mogul has backed off his assault on schoolteachers after a public outcry
[UPDATE BELOW]
It was always bound to go there, but few likely expected it would be so blatant. I’m talking about the ongoing campaign against organized labor; for decades deeply rooted in American political culture, the crusade has been periodically amplified in popular culture as well, from 1954′s “On the Waterfront” all the way to the Sopranos’ depiction of mob-controlled unions (and sometimes pop culture and political culture have even fused). So it was only a matter of time before vilifying rank-and-file union members would be commodified into a consumer brand by a company looking for an edge in the high-end retail market.
That’s where Kenneth Cole now comes in. The clothing designer has just launched a new crusade to tie his expensive clothing and shoes line to the elite’s movement du jour: the fight to demonize public schoolteachers and their unions. In a billboard and Web-based campaign, Cole’s foundation portrays the national debate over education as one that supposedly pits “Teachers’ Rights vs. Students’ Rights.”
“Should underperforming teachers be protected?” asks the foundation’s website.
When asked about the campaign, one of Cole’s spokeswomen insisted the company isn’t trying to insult teachers or unions, saying, “It’s something in the news and being debated, and we wanted to provide a forum where people could discuss it as well.” But with the company using the same loaded language as the conservative political activists trying to undermine public education and teachers’ unions, the corporate P.R.-speak is, to say the least, unconvincing.
No, Cole’s campaign is thinly veiled ideological propaganda, and it comes with myriad problems, not the least of which is the simple fact that almost nobody believes “underperforming teachers” should be protected. That includes the nation’s biggest teachers’ unions, which have been outspoken in backing “accountability” reforms for teacher tenure. So right off the bat, Cole is constructing a straw man, one that has served over the years to pretend that public employee unions in general and teachers’ unions specifically are about nothing more than making sure bad employees get to keep their jobs.
Of course, there is a legitimate debate among state lawmakers and school boards about how to determine what an “underperforming teacher” is. Should a teacher be considered subpar if her students perform poorly on standardized tests? Should any teacher-to-teacher peer review be included in performance evaluations? And should any factors other than tests and grades — say, student poverty levels — be considered when using student achievement to judge a particular teacher?
As evidenced by the language of his new campaign, Cole, like the anti-union activists in the larger corporate-sponsored education “reform” movement, doesn’t want those questions asked, much less answered, for pondering them raises the very queries about power and wealth that Cole’s fellow 1 percenters don’t want to discuss.
For instance, actually taking an honest look at America’s education system brings up queries about why other less economically stratified nations have unionized teachers and far better academic results than here in America. It also forces us to ask why it just so happens that wealthy unionized districts in America do so well — but poorer districts have such problems. All of that consequently compels us to consider issues like poverty and funding disparities between rich and poor districts — issues that inherently threaten the status quo, and thus the interests of the super-wealthy. And so under the veneer of the term “reform” and with the backing of seemingly altruistic philanthropy via foundations like Cole’s, the super-wealthy work to avoid substance and instead define the education policy discourse on reductionist slogans like “underperforming teachers.”
Perhaps the biggest problem with Cole’s campaign, though, is how it forwards the “us-versus-them” notion that teachers’ rights to due process in the workplace are automatically at odds with their students’ interests. This so fundamentally misunderstands how education works that it perfectly underscores why a clothing corporation doesn’t have much credibility on education issues.
Think about it: We need our best teachers to work in the public schools that educate the most at-risk populations. Why? Because with decades of social science research proving that achievement is driven mostly by out-of-classroom factors (poverty, family dysfunction, etc.), those are the schools that need the most skilled pedagogues to overcome comparatively difficult odds for success. But why would a good teacher opt to work in such a school without basic protections — protections designed to make sure the at-risk population’s achievement-suppressing disadvantages aren’t used as a rationale to fire her? She probably wouldn’t.
In this way, “Teachers’ Rights vs. Students’ Rights” is the mirror opposite of how things actually work. Without extending teachers’ rights to, say, be evaluated fairly or to challenge a termination, it would be difficult — if not impossible — for public schools to recruit the best teachers to the specific at-risk schools that need them the most.
Most likely, these inconvenient truths are of little concern to someone like Kenneth Cole. According to Gotham Schools, he sends his kids to private school, making him part of the larger trend of elites who are trying to foist radical policies onto public schools, knowing their own kin won’t be hurt by those policies.
But, you ask, wouldn’t a clothing mogul with no kids in public school be averse to a divisive crusade against teachers, if only to circumvent a controversy? Even if he is a political activist, wouldn’t he refrain from such a campaign for fear of losing customers?
These are fair questions, and they highlight how Cole’s campaign may say something hugely important — and troubling — about the long-term future of education politics in America.
Recall that Cole is in a zeitgeist industry that is all about lashing branded chic to the popular fad of the moment. That means his move probably reflects what he believes to be an ascendant cause célèbre — one that he thinks he isn’t joining in spite of his company, but in support of its profit-making objectives. Put another way, he probably believes he will gain customers if he ties his company to anti-teacher, anti-union themes.
Sure, that gamble could be wrong — and I hope it is. I hope America sees just how wrongheaded and ideologically extreme the crusade against public schools, teachers and unions is.
But as a successful mogul, Cole’s clearly got skill as a cultural seer; and if someone like him sees mass profit potential in not-so-subtly bashing teachers and unions, it’s a scary sign that such unhinged anti-teacher sentiment could be going more mainstream than ever.
Update: After a mass outcry from teachers, Kenneth Cole announced on Twitter Monday that it is removing the billboard. In its statement, the company said “We misrepresented the issue – one too complex for a billboard – and are taking it down.” It has also taken down the campaign on the accompanying website.
David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
The true meaning of prep
Whit Stillman's "Damsels in Distress" celebrates preppy life. Too bad it leaves out its complex cultural baggage
Greta Gerwig and Adam Brody in "Damsels in Distress" You may have heard that the director Whit Stillman, whose fourth movie, “Damsels in Distress,” opens Friday, is a chronicler of preppy culture. It’s not true. Stillman makes delightful movies, featuring light, witty scripts spoken by perfectly cast actors. But to consider Stillman an ethnographer of prep is to misunderstand both prep and Stillman movies.
It’s true that Stillman’s characters often wear stereotypically preppy clothing. They can be found in madras plaids, blue blazers, Lacoste shirts and other clothes historically associated with our country’s most selective colleges and the private schools that prepare — hence “prep” — students for them. They mention Brooks Brothers and Sag Harbor in casual conversation. But prepdom, as I understand it, and as I learned it in my own prep school and college, is only partly about clothing. It is more properly understood as an orientation toward power.
Continue Reading CloseMark Oppenheimer writes the Beliefs column for The New York Times. He can be followed on Twitter @markopp1. His website is www.MarkOppenheimer.com More Mark Oppenheimer.
Before Trayvon Martin’s hoodie: A history of controversial fashion
Don't tell Geraldo, but hooded sweatshirts are just the latest in a long line of ridiculously "suspicious" clothes SLIDE SHOW
Thanks to an acidic mix of harebrained punditry, blame-the-victim ethos and our national talent for self-distraction, America has been suckered into a debate about hooded sweatshirts in the wake of the Trayvon Martin tragedy.
Why the hoodie and why now? Do some clothes really suggest stronger criminal tendencies than others? The hoodie allows its wearer to hide under a little mobile shadow and enjoy a measure of anonymity. But if Martin had been shot in a pea coat with the collar popped, we wouldn’t be debating the sinister implications of wide lapels.
Continue Reading CloseAndrew Marcus is a journalist and playwright living in Los Angeles. More Andrew Marcus.
The prettiest boy in the world
A Bosnian male model is now appearing in bra ads -- and challenging how we think about beauty
Recently in Holland there appeared a series of ads designed by Doom&Dickson for a HEMA’s push-up bra, using this tag line:
A push-up bra that gives you 2 cup sizes extra. Modeled by Andrej Pejic. A man. So imagine what it can do for a woman.
Andrej Pejic, a male model from Bosnia, is from my neck of the woods and is also known as “the prettiest boy in the world.” In the fashion industry, where a small percentage of female models succeed, Andrej is widely accepted as one of the top supermodels by fashion and mainstream media (See covers below).
Continue Reading CloseHow the vultures took Jason Wu for Target
Target's new line by the beloved designer brought out bloody instincts in consumers. And I was there to witness it
If you thought the End of Days was going to resemble a Chevy ad, you must not have been near a Target on Sunday. September’s Missonigeddon might have been intense, but it turned out to be small taters compared to the Jason Wupocalypse. This is how civilization ends. Not with a nuclear missile strike but with a run on kitty cat-festooned tote bags.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
The absurd life of an Abercrombie & Fitch model
How did a regular guy like me stumble into a job of emaciated youths and anonymous six-packs? Funny you should ask
(Credit: abercrombie.com) “Remember, we don’t do any advertising. So you are our advertising. You represent our brand. You are Ambercrombie & Fitch.”
Hey, guys — what’s going on? I am Ambercrombie & Fitch. I model for them at their store in the financial district in New York City, but I also do way, way more. I can find different sizes for you if you need it, but if not — hey, that’s cool. No pressure. I can also muss with clothing. Oh, and did I mention that I can shimmy? I can shimmy and gyrate and smell good doing it. I am Ambercrombie & Fitch.
Continue Reading CloseTerry McCoy is the Gordon Grey Fellow of International Journalism at Columbia University. His work has appeared in the Atlantic, GlobalPost, and The Daily. He was recently hired as a writing fellow for Village Voice Media at the Houston Press. More Terry McCoy.
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