Gaming
Draw Something, decoded
The newest mobile app sensation isn't just a game -- it's an intimate new form of nonverbal communication
Upon first brush, there’s not too much to grasp on to with Draw Something. The title of the game is essentially its elevator pitch: You are presented with three words, then you pick one, and then have a blank canvas on your smartphone/tablet/whatever to, well, draw something. You use your finger to draw some stuff on the screen, which ten times out of nine comes out as some sub-MS Paint-worthy scribble. The person you’re playing with then guesses what you just drew. Then, they draw something. You watch this happen, all in real time. And on a certain level, that’s it. Pictionary for the digital age. But why do we play Draw Something so obsessively, like an alcoholic returning to the bar for just one more round, and then another? Perhaps there is something downright pedestrian about Draw Something. Then again, that might be the point.
What’s astonishing about the game from a pure numbers standpoint is how many people are playing the damn thing. In its first five weeks, 20 million people downloaded it. Fifteen days later, that number increased to 50 million. Miley Cyrus plays it. So does Rosie O’Donnell. There are 6.9 billion people in the world. That means statistically, about 7 percent of the world plays Draw Something. It is currently the second-ranked paid app in the iPhone and iPad’s app stores (its free version is ranked second on iPads).
Though it reads “social game” much in the same way as Words With Friends and Scramble (also With Friends) do, Draw Something is an entirely different chimera, more of an exercise in interpersonal communication than a game per se.
It’s owned by Zynga, the social gaming behemoth whose IPO launched for a billion dollars. Zynga more or less made its name from FarmVille, which was a game that you probably remember downloading for Facebook and then becoming obsessed with. It was about farming. In all likelihood, you played it for a few weeks and then deleted it because it became annoying. Such is the Zynga way — release something addictingly addictive, have its user base grow tired of it, and then release something else that is equally addictive. Their strategy is, as the notoriously business-minded rapper Jay-Z might say, an exercise in “on to the next one.”
Zynga’s games are overwhelmingly free, and the company is publicly traded (stock is resting comfortably at $9 a share, for all you Gordon Gekkos out there). Essentially, all Zynga games are what some people refer to as “freemium” games. That means they’re free, with a caveat: You get the game, but you don’t get the full experience. If you want the Full Zynga Experience, you have to shell out. In FarmVille, this meant you could convert your money into “Farm Cash,” which could also be earned — albeit at a snail’s pace.
There’s a thing about addiction, though. Eventually, you get over it. You might enter into a 12-step program, or you might just delete Words With Friends from your phone. Whatever you have to do. Zynga understands this. This is why it offers social games of every flavor, from Words/Chess/Scramble/Hanging With Friends to Farm/Fish/Forest/Castle/
The same business model applies to Draw Something. In the game, your color palette is extremely limited. You get black, plus the primary colors. There is no mixing. Want pink? Oh, that’ll be 249 gold coins. Don’t worry. You get four other colors with it, too. And if you give Zynga $25 dollars, they will give you 10,000 gold coins, which translates into being able to buy basically every single color in existence, even the ones scientists haven’t come up with yet. This is the same strategy that your friendly neighborhood drug dealer employs: Give something to somebody for free, get them hooked, and then stand out of their way while they trip over themselves to give you money. It’s like the brains behind Zynga got their financial savvy equally from Business School and by listening to Biggie.
Still, there’s something compelling about Draw Something that just isn’t there with other Zynga games. It lies within the fact that unlike Words With Friends or Mafia Wars or any of the approximately 1 zillion other Zynga properties, Draw Something is an intensely communicative nonverbal experience. There’s no chat function (though the recent game update allows you to offer comments on your drawing), so anything you’ve got to say has to go down on that little white canvas. Sometimes, people will just write what they’re trying to draw out. It’s an interesting strategy, and not an unfair one. It’s still hard to draw a word on a touchscreen, and if you’ve got terrible enough handwriting (as I do), it might just look like a herd of portentously shaped snakes.
But by watching someone struggle to draw a clown fish on a blank canvas, you’ve inadvertently opened a window into their personality. There is a certain voyeuristic pleasure to be derived from watching your drawing be sculpted for someone in real time, and then watching them guess at it, and then watching them go through their own creative process, struggling to re-create a pirate ship, or Skrillex, or such abstractions as “champ” or “thug.” Succeeding at Draw Something is less a test of artistic skill — imagine Matisse, color-obsessive that he was, trying to make do with his scant four colors as he tried to draw a facsimile of a snail on his iPhone — and more a testament to the relationship one has with their Draw Something partner.
I might not be able to draw my way out of a paper bag — thankfully, a concept that has not cropped up for me in the game yet — but if someone really gets me, they’ll know that little yellow squiggle with a couple jagged edges is a walrus, not a hornet’s nest or a stack of gold doubloons or an orangutan. (Note to self: Buy the “Mardi Gras Color Package,” whatever that means. It has orange in it.)
That’s another thing about the game — there’s no way to win. Once you hit your 99th turn with someone, the game resets and you’re back to round one, without even so much as a virtual fist bump. It’s Theseus, finally slaying the minotaur, only to find himself back at the start of the labyrinth and having to do it all again. It’s quixotic in the fullest sense of the term, only instead of a suit of armor and Sancho, you’ve got a digital, smartphone-shaped scimitar and your fingers. And your friend.
In this way, Draw Something isn’t really a game at all. It’s a conversation, full of pointed chit-chat, pictures, and sometimes several-hour lapses. After challenging me to a game, my dad didn’t realize that you were supposed to play at your own leisure, and sent me an antsy series of texts because I didn’t draw him back immediately. My father’s immediate instinct to treat the game as if we were sitting across from each other speaks to a very real generational gap. When my father was my age, you were lucky if you could jam a computer into a ranch-style home. Now, he’s got a computer in his hand, and he’s drawing on it. That’s pretty drawesome (as the app puts it), in and of itself.
I have very few running conversations in my life. I like it that way. It’s hard to talk with someone on, say, Gchat, for hours or days on end, and there are few people I would actually try to do such a thing with. However, I am currently playing 14 games of Draw Something. Social games allow for a certain level of mediation, creating the necessary distance to feel like you’re interacting with someone without actually talking to them. In many ways Draw Something is the perfect surrogate for real communication — drawing is an inherently more impressionistic mode of exchange than speaking, but you’re still getting your message across. It’s not like Words With Friends, where you’re taking turns filling in tiles on a faux Scrabble board with somebody you went to school, while holding a real conversation with them in the app’s chat function. There’s still a message to be gleaned. Draw Something just tells you what you’re trying to say.
Drew Millard is an Associate Editor at Kill Screen Magazine and a freelance music writer. His writing has appeared in the Wall Street Journal, VICE, and Time Out New York. His blog Rap Industry Fan Fiction was named one of Huffington Post's "Seven Sites You Should Be Wasting Time On Right Now." He lives in Brooklyn, because of course he does. He tweets from @drewmillard. More Drew Millard.
“Sleep No More”: Shakespeare meets Internet games
"Macbeth" and alternate reality gaming collide in a show that could suggest the future of cutting-edge theater
"I've gotten to the secret level in Macbeth!" “Sleep No More” is one of the hottest shows in New York right now, which is surprising, considering that I spent most of my two hours during the McKittrick Hotel production wandering around the six-story building, wondering what the hell was going on.
The British company Punchdrunk’s production is ostensibly the story of “Macbeth,” though mixed with Alfred Hitchcock’s film “Rebecca” and told in the form of an interactive maze that owes more to video games — New York magazine compared the experience with “puzzle-horror first-person video games like BioShock” — than Shakespeare.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
My summer of Dungeons & Dragons
I was a scared kid with a sick mom. But I finally found the courage I needed -- and it came with polyhedral dice
A photo of the author as a teen, with one of his D&D dungeon maps superimposed behind him. Some say that all narratives ultimately tell only two stories. One: Someone goes on a journey. Two: A stranger comes to town. The summer before my eighth-grade year, when I was 12, I experienced the intersection of both. In other words, I learned how to escape.
This was 1979. My mother had been home from the hospital for a few months, and my sister, brother and I were just coming to understand her. Our “new” Mom.
The new version of my mother was a changeling. At 38 years old, she had suffered, and barely survived, a ruptured brain aneurysm. The head injury caused her to be mostly paralyzed on her left side. Her brain became scrambled. She limped around the house, couldn’t tell time and didn’t know the day of the week. Often, she’d make inappropriate remarks, swearing at the slightest provocation or making some lewd joke in front of friends. At times, she scared me.
Continue Reading CloseEthan Gilsdorf is the author of the award-winning book "Fantasy Freaks and Gaming Geeks: An Epic Quest for Reality Among Role Players, Online Gamers, and Other Dwellers of Imaginary Realms," his travel memoir/pop culture investigation into fantasy and gaming subcultures. He also writes on pop culture, movies and books for The Boston Globe, New York Times, Christian Science Monitor and contributes the blog "Geek Pride" for psychologytoday.com and blogs for wired.com's Geek Dad. Follow Ethan's adventures at Fantasyfreaksbook.com. More Ethan Gilsdorf.
Your guide to day one at Comic-Con
The schedule is set for the opening date of the country's largest collective geek-out. Here's what you need to know
Get ready to rock out. San Diego’s annual Comic-Con can be a very scary place for the uninitiated. With thousands of panels, screenings and artist booths, the four-day entertainment convention is perhaps the only place in the world where you can have a panic attack while staring at six versions of “Sexy Leia.”
In two weeks, nerds will descend en mass to California, and in preparation, the producers of Comic-Con have posted the schedule of events for the kickoff day on July 21. (Technically there is a preview night, but who is counting?)
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Even more evidence “Candy Land” movie will be like “LOTR”
Film's writer confirms previous comments; admits to loving challenges, J.R.R. Tolkien, candy
"Here the gumdrop hammer-stroke will fall hardest." Last week, the sweet world of nostalgic board games got a little bit more bloody. Glenn Berger, one of the writers for the upcoming “Candy Land” film, told Entertainment Weekly to “envision it as Lord of the Rings, but set in a world of candy.”
While my first reaction was to send that idea to Yikers Island for a life sentence, Berger’s bold vision grew on me. Think of how many jokes there are to be made here! Lord Licorice bellowing from the Cupcake Commons, “NONE SHALL PASS … UNTIL THEY PICK A PURPLE CARD FROM THE TOP OF THE PILE!” And that’s just from the top of my head! I could think of so many more jokes by the time the film actually came out.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Candy Land movie to get “LOTR” treatment
The stakes for your favorite childhood game just got a little higher
"Candyland: The Reckoning." I can’t really judge Hollywood’s decision to make a movie version out of Candy Land, because I am obviously not the target demographic here. I mean, sure, I still play Candy Land like, all the time, but that is because I am a child and I keep that knowledge to myself.
Plus, I am not one of those Candy Land purists who believe that Gramma Nutt has to live exactly 15 paces away from the Molasses Swamp or that Princess Lolly can’t hang out with Queen Frostine. We can suspend our disbelief on this one! Gumdrop Mountain can be set literally anywhere, and Mr. Mint can be played by anyone from Russell Brand to Shia LaBeouf. Using our imaginations is fun!
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
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