Gary Shteyngart
Moby Awards honor best, worst book trailers of 2011
From a grumpy Jonathan Franzen to a wacky Gary Shteyngart, a celebration of the viral videos of literary promotion
Trailer for Sloane Crosley's "How Did You Get This Number," which won a Moby for "Book Trailer As Stand Alone Art Object." On the surface, book trailers seem like a fairly ridiculous concept: trying to market literature to people who would rather wait until the movie version comes out. Most of the time, publishing houses create trailers that are visually arresting or entertaining, but have nothing whatsoever to do with the book they’re trying to sell. That’s where the Moby Awards come in.
Celebrating the best and the worst of book trailers with a statuette of a golden sperm whale, last night’s Second Annual Moby Awards were held at the Powerhouse Arena in Brooklyn. With categories like “Most Celebtastic Performance,” “Best Small House Press Trailer” and “What Are We Doing to Our Children? (good or bad, you decide),” the ceremony is more tongue-in-cheek McSweeney’s party than Paris Review gala.
According to Salon’s senior book writer and Moby Awards judge Laura Miller, the best book trailer of the year didn’t even take home a prize, though it was nominated in the category for best “Book Trailer as Stand Alone Art Object”:
“The Sound of a Wild Snail Eating” didn’t win anything because it sort of fell between categories. Some trailers are better than others as videos, but this was the only one that conveyed any sense of what the book was like.
Judge for yourself with the trailer for Elisabeth Bailey’s “The Sound of a Wild Snail Eating“:
Jonathan Franzen also “won” in the category of “Worst Performance by an Author,” in which the “Freedom” scribe rails against book trailers as he is interviewed for a trailer to promote his second novel.
Though wow, he pretty much nailed it on what’s silly about book trailers, doesn’t he? Let’s all go to our still place now, and meditate on Patty.
Another “Worst Performance by an Author” finalist (and crowd favorite) went to Brandon R. Benjamin for “Atlantis”:
Winning two golden whales this year (including the coveted “Grand Jury/We’re Giving You This Award Because Otherwise You’d Win Too Many Other Awards”) was Gary Shteyngart’s “Super Sad True Love Story.” Which does have an amazing trailer (albeit one that has nothing to do with the story) that’s more reminiscent of a Funny-or-Die sketch than a promotion for a piece of literature.
“Super Sad” also won for “Most Celebtastic Performance” with its James Franco cameo, though personally I would have given it to Jay McInerney for his role in the video.
See all the winners and finalists for the Moby Awards over on the official website, and congratulations to all the winners.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
“Super Sad True Love Story”
Gary Shteyngart's biting satire of a tech-mad America in decline has a surprisingly tender heart
In his first two novels, “The Russian Debutante’s Handbook” and “Absurdistan,” Gary Shteyngart sent his gentle, nebbishy heroes (Americanized Russian Jews) on a rough ride through post-Soviet Eastern European wonderlands teeming with gangsters, hustlers and religious fanatics. That madcap, semi-Slavic milieu — with its unstable mixture of sentiment and brutality, fatalism and parvenue initiative — really got his satirical genius percolating. In Shteyngart’s third novel, “Super Sad True Love Story,” he saves himself the trip, making an Absurdistan of America itself by imagining the near-future disintegration of our nation under a combined load of foreign debt, plutocracy and delusions of personal exceptionalism.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
“Absurdistan” author’s A-list book trailer
Gary Shteyngart rounds up his famous pals to promote his new novel -- and delivers a comic masterpiece
Whether book trailers do anything whatsoever to sell books is debatable, but every now and then, one comes along that at least successfully tickles the daylights out of us. Such is the case with “Absurdistan” author Gary Shteyngart’s epic promo for his new novel, “Super Sad True Love Story.” Boasting an A-list cast of authors, a well-placed cameo from Salon’s sexiest man and enough literary in-jokes to make you chortle knowingly into your brandy snifter, the behind-the-scenes look at the man who refers to Oscar Wilde as a “a famous homo” and Chekov as the “guy from Star Trek” is five minutes of pure, hot bookworm delight.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
“Absurdistan”
In his hilarious follow-up to "The Russian Debutante's Handbook," Gary Shteyngart proves himself to be the post-Soviet era's own Joseph Heller.
Post-Soviet life may not need its own Joseph Heller — and chances are it couldn’t sit still long enough to read his books even if it did — but it has him all the same in Gary Shteyngart. Shteyngart’s first novel, “The Russian Debutante’s Handbook,” described the adventures of Vladimir Girshkin, a Russian Jew who was unhappily transplanted to the U.S. in his childhood, as he seeks his fortune (and hides out from mobsters) in the frantically Westernizing Eastern Europe of the 1990s. In Shteyngart’s latest, the hilarious, caustic “Absurdistan,” another homesick Russian Jew, an obese innocent named Misha Vainberg, pines for a lost paradise. In Misha’s case, Eden is the South Bronx, where he once gorged on junk food and canoodled on the stoop with his beloved Rouenna, a homegirl he hooked up with in a titty bar.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
“The Russian Debutante’s Handbook” by Gary Shteyngart
A Russian-born nebbish joins the mafiya and finds success swindling gullible young American tourists in Eastern Europe.
The experience of the immigrant in America is one of doubled displacement, of feeling torn between two identities and at home in neither one, and if you read much contemporary fiction you’ve probably seen so many variations on this theme that, unless you happen to belong to the immigrant group in question, it’s hard to muster much enthusiasm for the latest iteration. But it would be a mistake to write off Gary Shteyngart’s rambunctious new novel as one of those solemn tales of wistful dislocation.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.