But then I diddled around, distracted by the holidays. I didn't actually install Google Maps until I was reminded to by a Business Insider article elucidating Google's "worm strategy" of "attacking Apple from the inside out." Google's apps for the iPhone are so good that they are increasingly preferable to Apple's own apps for its own hardware.

I went whole hog. I installed Google Maps, Google Chrome, YouTube and Google's new Gmail app. I even threw in Google+ for good measure, though I have yet to make much use of Google's attempt to dislodge Facebook. I exiled Apple Maps, Safari, and Apple's Mail app to a folder labeled "Seething." (My own little joke, because Apple execs were reportedly "seething" at the rapturous response the world showered on the new Google Maps app.)

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