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	<title>Salon.com > grover</title>
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		<title>What is going on with the Sesame Street Twitter account?</title>
		<link>http://www.salon.com/2013/01/30/what_is_going_on_with_the_sesame_street_twitter_account/</link>
		<comments>http://www.salon.com/2013/01/30/what_is_going_on_with_the_sesame_street_twitter_account/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 21:00:00 +0000</pubDate>
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				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[All Salon]]></category>
		<category><![CDATA[there is a monster at the end of this book]]></category>
		<category><![CDATA[sesame street]]></category>
		<category><![CDATA[grover]]></category>
		<category><![CDATA[Children's Books]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[The Twitter feed is displaying "There Is a Monster at the End of This Book"]]></description>
			<content:encoded><![CDATA[<p>If you've been on Twitter today, you might have come across Sesame Street's rapid-fire tweets that at first seemed entirely random:</p><p>[embedtweet id="296701111677616128"]</p><p>But the social media blitz was a modern-day spin-off of the 1971 children's classic "The Monster at the End of This Book: Starring Lovable, Furry Old Grover."</p><p>It began with this post:</p><p>[embedtweet id="296694680312221696"]</p><p>The account continued to tweet lines from <a href="https://twitter.com/sesamestreet">the handle</a>, totaling 29 lines in all:</p><p>[embedtweet id="296695258249580544"]</p><p>[embedtweet id="296695645056663552"]</p><p>[embedtweet id="296695891165851648"]</p><p>[embedtweet id="296696345803247616"]</p><p>It might have been one of the most exciting things on Twitter today, but this tweet pretty much sums it up:</p><p>[embedtweet id="296699928670007296"]</p><p><a href="http://www.salon.com/2013/01/30/what_is_going_on_with_the_sesame_street_twitter_account/">Continue Reading...</a></p>]]></content:encoded>
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