Salon.com > Harper Reed http://www.salon.com Tue, 21 May 2013 14:59:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Triumph of the Obama nerds http://www.salon.com/2012/11/16/triumph_of_the_obama_nerds/ http://www.salon.com/2012/11/16/triumph_of_the_obama_nerds/#comments Fri, 16 Nov 2012 16:23:00 +0000 http://www.origin.railrode.net/?p=13100741 Alexis Madrigal's great story about Barack Obama's campaign technology team, "When the nerds go marching in," is worth checking out for the cover photo alone, a tableau positively reeking of deep geekdom. But the story itself is a must read for anyone interested in technology and the presidential race. A great deal has been written about how Obama's campaign expertly leveraged the digital era to win two elections; Madrigal's account is the current state of the art.

It feels a trifle spoiler-ish to steal from the end of Madrigal's magisterial article, but the closing stretch, a glimpse at how acutely the nerds started to feel the huge consequences of their potential success or failure, is moving.

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