History
“Words Like Loaded Pistols”: The not-so-lost art of rhetoric
A new book celebrates the power of persuasion, from ancient Greece to Barack Obama
Sam Leith (Credit: Alice Bowden) When people use the term “rhetoric” these days, they usually mean empty language — be it high-flown or spoken in high dudgeon. A few may think of rhetoric as a deadly classical discipline devoted to the exhaustive parsing and labeling of figures of speech: zeugma, anyone? Yet as Sam Leith points out in his delightful and illuminating “Words Like Loaded Pistols: Rhetoric from Aristotle to Obama,” we live in the most rhetorical era in human history, surrounded by and embroiled in argument, enticement, invective and panegyric wherever we turn.
The Greeks and Romans studied and scrutinized rhetoric so intently because they understood it to be the very stuff of power, specifically the power of persuasion — which, as Leith points out, is even more potent today than it was in the fourth century BC, when Aristotle produced the first treatise on the subject. The master’s “Rhetoric” is a work which (unlike much of his scientific writing) remains as useful today as it did in ancient Athens; Leith sprinkles shrewd tips from it (such as, construct your argument so that your audience thinks it’s their own idea) throughout his book. “He was the first person,” Leith writes of Aristotle, “really to grasp that the study of rhetoric is the study of humanity itself.”
Rhetoric is also, to be blunt, the art of talking people into things, and it flourishes in courtrooms and on campaign trails, in singles bars and television commercials, over dinner tables and in Internet forums. Leith, a British journalist and novelist, wants to revive the formal appreciation of rhetorical technique, but he acknowledges that today it’s precisely when we are most aware of rhetorical skill that we condemn it. If Barack Obama won the presidency largely on his strengths as an orator (a testimony to rhetoric’s importance if there ever was one), that same eloquence has become a stick to beat him with in the hands of his critics. Rick Santorum is typical in dismissing Obama “just a person of words.” “It seemed,” Leith writes of the 2008 election, “that though we expected politicians to make speeches, we didn’t like them to be too good at it.”
This isn’t precisely true; Obama’s supporters celebrate his speechmaking. But the potshots do illustrate the contemporary ambivalence toward smooth-talking of any kind. Whereas the ancients admired rhetoric as a consciously mastered skill, we prefer (we think) people who speak “from the heart” — if not quite spontaneously, then at the very least approximating a free outflowing of their supposedly true selves. To appear to have thought too much about what you’re saying, to be obviously conscious of it as a performance, is to seem insincere. No wonder the study of rhetoric per se has fallen by the wayside.
But of course, as Leith also points out, “being anti-rhetoric is, finally, just another rhetorical strategy.” “Words Like Loaded Pistols” sports a fabulous assortment of examples of time-tested rhetorical gambits in action. Exhibit A for “anti-rhetorical rhetoric” is Sarah Palin’s taped television address following the 2011 shooting of Rep. Gabrielle Giffords and 13 others in Arizona. The lunatic gunman, some observers felt, had been egged on by the paramilitaristic language and imagery of right-wingers in general and Palin’s own website in particular. Leith breaks down Palin’s statement using classical rhetorical terminology, but he also holds it up as an illustration of the ironic paradoxes of anti-rhetoric. “The way she chose to defend herself against trial by media was through the media; while denying that words could be held responsible for inciting hatred and violence, she asserted that media reporting on her” was inciting hatred and violence.
In further case studies, Leith examines the rhetorical technique of everyone from Eminem and “South Park” to Frederick Douglass, the courtroom combatants in “A Few Good Men,” Richard Nixon and his famous Checkers speech and Earl Spencer in the eulogy for his sister, Princess Diana. Interstitial chapters highlight “Champions of Rhetoric”: Abraham Lincoln, Winston Churchill, Cicero and Martin Luther King Jr., etc. (not excepting Hitler, because whatever else can be said about the man, he knew how to fire up a crowd).
Although this greatest-hits element is key to the appeal of “Words Like Loaded Pistols,” Leith also provides a brisk overview of rhetorical principles and terms — the latter of which, in tongue-twisting Greek and Latin, many readers will promptly forget. (It is amusing to learn that the lyrics to the Carpenters’ “Close to You” present a textbook specimen of hypophora.) However obscure the terminology may seem to modern readers, however, the thinking underlying it is rock solid.
And to judge by much of the public speaking and ostensibly persuasive writing one sees these days, it’s also woefully neglected. “Words Like Loaded Pistols” isn’t a how-to book, but chances are that anyone who reads it will acquire a trick or two. Many a catastrophic best-man toast or limping pitch meeting demonstrates the need for a better understanding of the elementary guidelines laid down well over 2,000 years ago: Know your audience and strive to portray yourself as one of them; adjust your style to the tenor of the occasion; consider starting with a tactical concession; and so on. The marvel is not that the old techniques still work, but that we ever persuaded ourselves that we could do without them.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Every country for itself
As American power wanes, we're being faced with a dangerous new power vacuum. An expert explains what's next
For the first time in nearly a century, the world doesn’t have a clear set of leaders. A generation ago, the G-7 – France, Germany, Italy, Japan, United Kingdom, United States and Canada – not only powered the global economy, they also, for better or worse, made the decisions that determined the outcome of the entire world. But over the last several years, the dynamic has changed.
According to a widely discussed 2010 report by London’s Standard Chartered Bank, the world has entered a new “‘super-cycle” in which traditional economic hierarchies are being upended. Ever since the financial crisis, the U.S. has lost the economic strength and force of will to be the world’s policeman. The number of Americans, for example, who believe the U.S. should “mind its own business internationally” has spiked to a level unseen since the 1950s. Meanwhile, new powers, like China, India and Brazil, have been unwilling to fill the power vacuum the U.S. has left behind. One could argue that this is a nice change from America’s aggressive past interventionism, but it has also helped create the global stalemate on everything from global warming to humanitarianism in Syria. And it’s a fact that has the potential to radically affect our future, both in positive and negative ways.
Continue Reading Close
Thomas Rogers is Salon's Arts Editor. More Thomas Rogers.
Decorative arts from the world’s fairs
A Missouri exhibition spotlights the legendary craftsmanship and innovation of old-fashioned international expos SLIDE SHOW
Namikawa Sōsuke, Japanese, 1847–1910. "Bowl," ca. 1900. Enamel and silver.(Credit: The Walters Art Museum, Baltimore) Their parents and grandparents may have fond memories of attending world’s fairs, but most modern kids won’t come closer to such grand, old-fashioned expo-style events than the classic movie “Meet Me in St. Louis.”
A new exhibition at Kansas City’s Nelson-Atkins Museum of Art aims to resurrect the excitement and international flavor of these blockbuster expositions, appealing to nostalgic older generations and curious youngsters alike by celebrating 90 years of beauty and technological innovation in the decorative arts.
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
The real-life inspirations for “Game of Thrones”
Mischief and murder --medieval-style -- inspired the epic series
Lena Headey in "Game of Thrones" Yes, “Game of Thrones” has dragons and ice zombies and giant clairvoyant wolves, but for every viewer (or reader) who climbed onto George R.R. Martin’s epic fantasy bandwagon for the magical stuff, I suspect there are two of us who are in it for the palace intrigue. Velvet sleeves concealing jewel-encrusted daggers, scheming eunuchs with networks of spies, parvenue commoners outwitting the supercilious aristos and totally, utterly ruthless power plays — what’s not to love?
Continue Reading Close
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
“The Queen and the Maid”: Joan of Arc’s secret backer
A historian argues that the medieval saint's success was engineered by stealthy political genius
Joan of Arc Attention, “Game of Thrones” fans: The most enjoyably sensational aspects of medieval politics — double-crosses, ambushes, bizarre personal obsessions, lunacy and naked self-interest — are in abundant evidence in Nancy Goldstone’s “The Maid and the Queen: The Secret History of Joan of Arc.” Goldstone’s premise, innovative but not outlandishly so, is that Joan’s rise from poor, illiterate farmer’s daughter to mystical champion of French nationalism during the Hundred Years’ War was largely orchestrated by Yolande of Aragon. Yolande, who was the Duchess of Anjou and Countess of Maine as well as the Queen of Aragon (among other titles), was also the mother-in-law of the dauphin, Charles, whose military triumph over the occupying English and coronation in Reims were the two great causes espoused by the saintly, if warlike, Joan. As Goldstone sees it, Yolande’s political genius goes under-recognized.
Continue Reading Close
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Rethinking Zionism
Jews have gone from powerless to powerful in the last few decades -- and now it's time to acknowledge what it means
Peter Beinart (Credit: Guillaume Gaudet/Times Books) I remember walking back with my grandmother one night from synagogue, past the loquat trees of Sea Point, South Africa, the most beautiful Jewish ghetto in the world. I was a kid, and boasting about the United States, the country to which her daughter — my mother — had immigrated. She grew annoyed. “Don’t get too attached,” she announced. “The Jews are like rats. We leave the sinking ship. One day, please God, we’ll all join Isaac in Israel.”
Isaac was her brother. They had parted ways four decades earlier, as the ancient Jewish community of Alexandria, Egypt, broke under the strain of economic depression, Arab nationalism, and world war. My grandmother’s family were Sephardic Jews. They took their name, Albel-das, from a Spanish town cleansed of Jews five hundred years ago. From Spain, her ancestors crossed the Mediterranean. Her father hailed from Izmir in what is now Turkey, her mother from the Isle of Rhodes in what is now Greece.
Continue Reading ClosePeter Beinart is the author of "The Icarus Syndrome" and "The Good Fight." A former editor of the New Republic, he is a senior political writer for The Daily Beast and the editor in chief of Open Zion, a blog about Israel and the Jewish future at thedailybeast.com. He is an associate professor of journalism and political science at the City University of New York and a senior fellow at The New America Foundation. He lives with his family in New York City. More Peter Beinart.
Page 2 of 33 in History