Imprint
How to resurrect a comic book
Should revived comics be made to look new or faded? Two releases explore both approaches
Memory is evanescent. I can’t recall where I made the purchase; perhaps it was during an elementary-school or Cub Scout trip. Nor do I remember my exact age; it was anywhere between 8 and 10. What I do remember vividly is the visceral experience: the feel and smell of the paper as I unfurled it. The sense that I was both witnessing and experiencing history, which I then held tangibly in my hands. In the morning of that day, my mother had given me some small change for the day’s trip, and I spent it on a reproduction of the Declaration of Independence. It was printed on a rough-hewn, yellow paper stock with stains on both sides, and it had a rigidity that made it hard to open (it was folded in quarters). The reproduction possessed a distinct smell, and the texture was coarse, as if it was once damp and left to dry. “Onion paper,” my mother explained when I got home. It sounded exotic. Sadly, I’ve forgotten the whereabouts of that formative piece of paper, but the power of the experience has remained.
Around that same time my father came home with a present for me. It was a ream of blank newsprint paper. He was a transit worker, and he explained that someone had left it behind on the subway. For me it became a treasured gift, as the paper looked exactly like the paper of the comic books I so fervently read. With the paper as my narrative canvases, I began producing my own comics by the score: Dr. Sol, The Crusaders, The Saturator, Gas-Man! et al.

Page from The Saturator, created when I was 11. At long last, I could produce comic books that looked like comic books.
Cut forward to 2001 when I first began to go through the Woody Guthrie Archives, located in Manhattan, to explore whether it was possible to make a book of his artwork. (It was.) Peering through his drawings and journals, I had the same experience I had as a child, although this time the documents had authentically aged: The years had added a yellow patina to many of these pieces, despite the fact that they were stored in a climate-controlled environment. This was the first time I was confronted with the question of how best to reproduce this work. Does one attempt to imagine it as it was when originally created, with pristine white backgrounds and colors that have not yet faded? Or reveal it as it exists today, less vivid but with the stains of time present? Since the former was impossible to know, I came to the conclusion that only the latter made sense.
I experienced this again a few years later with Louis Armstrong’s collages, which he “laminated” with Scotch tape. With these collages there was no question about heading back in time—the dried tape was as much a part of the collages as every photo was.
Which brings me back to comics. One of the first collections I ever purchased, in the 1980s, was Bill Blackbeard’s oversize “Smithsonian Collection of Newspaper Comics,” first published in 1977. Within the anthology, “Hogan’s Alley,” “Little Nemo in Slumberland,” “Gasoline Alley,” “Buster Brown,” and myriad others were lovingly and photographically reproduced with great detail on a paper stock closely akin to newsprint.
Imagine my surprise when I began to explore hardcover anthologies of comic books from DC and Marvel, released in the same era. “DC Archives” and “Marvel Masterworks” could not have been more different from Blackbeard’s groundbreaking accomplishment. They were garishly colored on high-gloss white stock; I had the sensation that I would need sunglasses to read them. I soon learned that since the original comics were unavailable—as were photostats—and the original artwork had been lost, destroyed, or scattered, the reproduction involved hiring present-day artists to trace and recolor the comics. The final effect was not so much of a black-and-white MGM classic colorized by Turner but rather like Gus Van Sant’s frame-by-frame remake of “Psycho,” starring Vince Vaughn as Norman Bates.

A page from Bill Blackbeard’s seminal work on newspaper comic strips, beautifully photographed in the pre-scanning days.

A side-by-side comparison of the original Fantastic Four #4 comic and a Marvel Masterworks “recreation.” Not only are the tracings inaccurate, the coloring does not adhere to the original.
The first time I became aware that change was in the air was when DC released “Jack Kirby’s Fourth World Omnibus, Vol. 1. “Here, an off-white paper replicated the look and feel (although happily not the fragility) of newsprint, and the line art was reproduced from the original stats. Fortunately, DC has employed this technique for other releases, although Marvel has opted for the strategy of tracing and reproducing on bright paper.
Smaller publishers like Fantagraphics followed Blackbeard’s lead, and since the advent of digital scanning, many others have chosen similar tacks: Abrams, IDW, Dark Horse, Titan, and Yoe Books all beautifully reproduce from the source. Still, two schools of thought have emerged about how best to achieve an optimum reading experience, both utilizing matte paper. One approach keeps the yellowing borders intact, while the other involves removing the borders and enhancing the colors, as if the comics had originally been printed on white, higher quality stock.

The DC release Jack Kirby’s Fourth World Omnibus, Vol. 1, successfully replicates the look and feel of the original comics.
In the next month, two books of comics reprints I’ve edited will be released, showcasing both techniques. “Golden Age Western Comics,” published by powerHouse Books, reproduces the original pages whole cloth, although the blacks and colors have been enhanced to replicate how they would have appeared before fading. In addition, we made minor touch-ups. Up until this point, this generally would have been my preference, as I prefer the viewing experience to be as close to reading a 60-year-old comic as possible; these comics were never printed on white paper to begin with. However, Fantagraphics has removed the borders and all signs of aging on our Mort Meskin book of reprint stories, “Out of the Shadows.” Comparing the two releases, I’ve come to appreciate the advantages of both approaches. As a genre, Westerns are mired in nostalgia, having long since been replaced by other action tropes in modern-day entertainment. With that in mind, a book as object set in a distant time and place seems appropriate. For the Mort Meskin collection, we hoped that a contemporary audience would rediscover him; Fantagraphic’s fresh, newly minted approach goes a long way toward achieving that.
Steven Brower is a graphic designer, writer and educator and the former Creative Director/ Art Director of Print. He is the author/designer of books on Louis Armstrong, Mort Meskin, Woody Guthrie and the history of mass-market paperbacks. He is Director of the “Get Your Masters with the Masters” low residency MFA program for educators and working professionals at Marywood University in Scranton, Pa. @stevenianbrower More Steven Brower.
Donny Osmond: Design icon
In the1970s, teen magazines were my obsession -- and inspired my love of design
Before there was a Justin Bieber — before there was even a Justin Timberlake — there was Donny Osmond. One summer night in the 1970s, my poor older brother, Mike, was forced to take his preteen sisters to see Donny and those other Osmonds, as well as the Jackson 5, at New York’s Madison Square Garden.
Imagine the stress of worrying about two adolescent girls and their obligatory mutual friend dancing their way down from the cheap seats to the slightly better view one section below. Mike was in college, and my sister and I weren’t even in high school yet. I guess that’s why our brother sat ducked down in his seat, hiding behind a newspaper.
Rising design star: Naz Sahin
This Turkish creator's work has been showcased everywhere from "Saturday Night Live" to Good Magazine

Infographic and layout design for Newsweek (designed with Emily Oberman and Bonnie Siegler at Number 17), 2009
Naz Sahin uses the word obsessed often, but with purpose. Obsessively, you might say. But not when she talks about design. Her work is humble, orderly, packed with detail but expertly crafted: not a mosaic—a perfect brick wall. “I think she’s more creative than me,” says her husband and sometime collaborator, Serifcan Ozcan. “But she wouldn’t say that.” In the kitchen, it’s a different story, Ozcan says: “She takes over.”
Continue Reading CloseSelling Zionism in the 1920s
The Palestine Poster Project reveals attempts to entice settlers into what is now Israel
Dan Walsh’s incredibly rich Palestine Poster Project Archives includes much in the way of protest, but it also contains a trove of rare Zionist/Israeli posters from the 1920s through the ’50s, largely before partition. The ones excerpted here are from the Mahmoud Darwish Memorial Gallery, which includes a collection of Zionist Worker agency posters calling for increased development of Palestine.
When text meets art
A new exhibition at the Museum of Modern Art highlights the meaning and mess of language
In the exhibition “Ecstatic Alphabets/Heaps of Language,” which opened on Sunday at the Museum of Modern Art, words are treated as tools and as totems. Gathering text-based work by artists from Marcel Duchamp to Tauba Auerbach alongside contemporary designers like Paul Elliman and Dexter Sinister, the show offers varied takes on how to make meaning out of language, and also how to make a beautiful mess of it—sometimes at the same time.
America’s road sign legends
Burma-Shave's rhyming ads turned highway billboards into poetry, and changed advertising -- and America
In a simpler time, when automobiles went slower and the pre-Eisenhower highway system in the United States was less developed, there was a popular advertising campaign that ran from 1927 until 1963. It consisted of rhymed messages sequentially staked on the right side of the road, all ending with the advertiser’s name, “Burma-Shave.”
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