Imprint

How to resurrect a comic book

Should revived comics be made to look new or faded? Two releases explore both approaches

This article originally appeared on Imprint.

ImprintMemory is evanescent. I can’t recall where I made the purchase; perhaps it was during an elementary-school or Cub Scout trip. Nor do I remember my exact age; it was anywhere between 8 and 10. What I do remember vividly is the visceral experience: the feel and smell of the paper as I unfurled it. The sense that I was both witnessing and experiencing history, which I then held tangibly in my hands. In the morning of that day, my mother had given me some small change for the day’s trip, and I spent it on a reproduction of the Declaration of Independence. It was printed on a rough-hewn, yellow paper stock with stains on both sides, and it had a rigidity that made it hard to open (it was folded in quarters). The reproduction possessed a distinct smell, and the texture was coarse, as if it was once damp and left to dry. “Onion paper,” my mother explained when I got home. It sounded exotic. Sadly, I’ve forgotten the whereabouts of that formative piece of paper, but the power of the experience has remained.

As I remember it. Every defect was a hidden treasure.

Around that same time my father came home with a present for me. It was a ream of blank newsprint paper. He was a transit worker, and he explained that someone had left it behind on the subway. For me it became a treasured gift, as the paper looked exactly like the paper of the comic books I so fervently read. With the paper as my narrative canvases, I began producing my own comics by the score: Dr. Sol, The Crusaders, The Saturator, Gas-Man! et al.

Page from The Saturator, created when I was 11. At long last, I could produce comic books that looked like comic books.

Cut forward to 2001 when I first began to go through the Woody Guthrie Archives, located in Manhattan, to explore whether it was possible to make a book of his artwork. (It was.) Peering through his drawings and journals, I had the same experience I had as a child, although this time the documents had authentically aged: The years had added a yellow patina to many of these pieces, despite the fact that they were stored in a climate-controlled environment. This was the first time I was confronted with the question of how best to reproduce this work. Does one attempt to imagine it as it was when originally created, with pristine white backgrounds and colors that have not yet faded? Or reveal it as it exists today, less vivid but with the stains of time present? Since the former was impossible to know, I came to the conclusion that only the latter made sense.

I experienced this again a few years later with Louis Armstrong’s collages, which he “laminated” with Scotch tape. With these collages there was no question about heading back in time—the dried tape was as much a part of the collages as every photo was.

Woody Guthrie’s journals gain gravitas with the patina of passing years.

 

In Armstrong’s collages, yellowing tape adds to the experience.

Which brings me back to comics. One of the first collections I ever purchased, in the 1980s, was Bill Blackbeard’s oversize “Smithsonian Collection of Newspaper Comics,” first published in 1977. Within the anthology, “Hogan’s Alley,” “Little Nemo in Slumberland,” “Gasoline Alley,” “Buster Brown,” and myriad others were lovingly and photographically reproduced with great detail on a paper stock closely akin to newsprint.

Imagine my surprise when I began to explore hardcover anthologies of comic books from DC and Marvel, released in the same era. “DC Archives” and “Marvel Masterworks” could not have been more different from Blackbeard’s groundbreaking accomplishment. They were garishly colored on high-gloss white stock; I had the sensation that I would need sunglasses to read them. I soon learned that since the original comics were unavailable—as were photostats—and the original artwork had been lost, destroyed, or scattered, the reproduction involved hiring present-day artists to trace and recolor the comics. The final effect was not so much of a black-and-white MGM classic colorized by Turner but rather like Gus Van Sant’s frame-by-frame remake of “Psycho,” starring Vince Vaughn as Norman Bates.

A page from Bill Blackbeard’s seminal work on newspaper comic strips, beautifully photographed in the pre-scanning days.

 

A side-by-side comparison of the original Fantastic Four #4 comic and a Marvel Masterworks “recreation.” Not only are the tracings inaccurate, the coloring does not adhere to the original.

The first time I became aware that change was in the air was when DC released “Jack Kirby’s Fourth World Omnibus, Vol. 1. “Here, an off-white paper replicated the look and feel (although happily not the fragility) of newsprint, and the line art was reproduced from the original stats. Fortunately, DC has employed this technique for other releases, although Marvel has opted for the strategy of tracing and reproducing on bright paper.

Smaller publishers like Fantagraphics followed Blackbeard’s lead, and since the advent of digital scanning, many others have chosen similar tacks: Abrams, IDW, Dark Horse, Titan, and Yoe Books all beautifully reproduce from the source. Still, two schools of thought have emerged about how best to achieve an optimum reading experience, both utilizing matte paper. One approach keeps the yellowing borders intact, while the other involves removing the borders and enhancing the colors, as if the comics had originally been printed on white, higher quality stock.

The DC release Jack Kirby’s Fourth World Omnibus, Vol. 1, successfully replicates the look and feel of the original comics.

In the next month, two books of comics reprints I’ve edited will be released, showcasing both techniques. “Golden Age Western Comics,” published by powerHouse Books, reproduces the original pages whole cloth, although the blacks and colors have been enhanced to replicate how they would have appeared before fading. In addition, we made minor touch-ups. Up until this point, this generally would have been my preference, as I prefer the viewing experience to be as close to reading a 60-year-old comic as possible; these comics were never printed on white paper to begin with. However, Fantagraphics has removed the borders and all signs of aging on our Mort Meskin book of reprint stories, “Out of the Shadows.” Comparing the two releases, I’ve come to appreciate the advantages of both approaches. As a genre, Westerns are mired in nostalgia, having long since been replaced by other action tropes in modern-day entertainment. With that in mind, a book as object set in a distant time and place seems appropriate. For the Mort Meskin collection, we hoped that a contemporary audience would rediscover him; Fantagraphic’s fresh, newly minted approach goes a long way toward achieving that.

A page from Golden Age Western Comics, published by powerHouse.

A page from Out of the Shadows, released by Fantagraphics.

Steven Brower is a graphic designer, writer and educator and the former Creative Director/ Art Director of Print. He is the author/designer of books on Louis Armstrong, Mort Meskin, Woody Guthrie and the history of mass-market paperbacks. He is Director of the “Get Your Masters with the Masters” low residency MFA program for educators and working professionals at Marywood University in Scranton, Pa. @stevenianbrower

Donny Osmond: Design icon

In the1970s, teen magazines were my obsession -- and inspired my love of design

This article originally appeared on Imprint.

Before there was a Justin Bieber — before there was even a Justin Timberlake — there was Donny Osmond. One summer night in the 1970s, my poor older brother, Mike, was forced to take his preteen sisters to see Donny and those other Osmonds, as well as the Jackson 5, at New York’s Madison Square Garden.

ImprintImagine the stress of worrying about two adolescent girls and their obligatory mutual friend dancing their way down from the cheap seats to the slightly better view one section below. Mike was in college, and my sister and I weren’t even in high school yet. I guess that’s why our brother sat ducked down in his seat, hiding behind a newspaper.

16 was my first magazine subscription, though I never got to send away for any of the groovy posters or luv kits. 16 and Spec were essentially the same publication, but the idea of reading a magazine called 16 made me feel older—you know, more mature.

Gloria Stavers was 16 magazine in the early 1970s. She met its owner, Jacques Chambrun, in 1958 and signed on as office staff for the nascent publication. She checked reader mail and fulfilled subscriptions, all the while studying young readers’ needs. She soon made a name for herself in the entertainment industry with her list of questions compiled from the typical queries the magazine received — “40 Intimate Questions.” By late 1958, Chambrun named Stavers editor in chief of 16. The writer Dave Marsh calls her the “first real pop journalist.”

Stavers published teen idols’ loves ’n’ hates, baby pix, and wonderfully whitewashed life stories. There was no sex to speak of, though there was an implied — and completely benign — sexiness in some of the feature titles (“What I Do After Dark!”). The stories were upbeat, and the stars didn’t have things like drug or alcohol problems. There were lots of exclamation marks and no sordid scandals. And ohhhh, the pinups that were carefully removed from the center of the book and taped to my bedroom walls …

The 16 mag (always mag, never magazine) of my childhood asked squealing preteens to choose between Donny, David, and Michael. Though I did like David Cassidy and his groovy hair, and enjoyed a little Donny from time to time, my heart ultimately belonged to Michael Jackson. He seemed like a shy guy, which was intriguing, and Michael didn’t get quite as much magazine real estate as Donny. I always rooted for the underdog, even back in 1973.

I was past my teen-mag expiration date by the time Andy and David Williams and Shaun Cassidy became fave raves. And I never quite understood the appeal of Randy Mantooth or Rick Springfield, though I always had a huge crush on Scott Jacoby.

1970s-era Spec and 16 inspired my love of publication design. Looking back, of course, they’re both pretty cheesy but also charming and unself-conscious with their rub-down type and Chartpak rules. The colors! The illustrations!

These are my teen mags, by the way, not eBay purchases—though admittedly, I’ve been seriously tempted…

Number one fan:

 

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Rising design star: Naz Sahin

This Turkish creator's work has been showcased everywhere from "Saturday Night Live" to Good Magazine

This article originally appeared on Imprint. It's part of Print magazine's annual New Visual Artist series that profiles 20 of the most promising rising talents around the world in the fields of graphic design, advertising, illustration, digital media, photography and animation.

 

Infographic and layout design for Newsweek (designed with Emily Oberman and Bonnie Siegler at Number 17), 2009

Naz Sahin uses the word obsessed often, but with purpose. Obsessively, you might say. But not when she talks about design. Her work is humble, orderly, packed with detail but expertly crafted: not a mosaic—a perfect brick wall. “I think she’s more creative than me,” says her husband and sometime collaborator, Serifcan Ozcan. “But she wouldn’t say that.” In the kitchen, it’s a different story, Ozcan says: “She takes over.”

“I’m just very interested in cooking,” Sahin says. “Cookbooks, shopping for groceries, lists.” She likes organizing the fridge. She likes labels on Tupperware (“Nicknames for dishes, shortcuts for ingredients, bad spelling, ‘Pork Skin for Cracklings don’t touch 12/21’ ”). “I’m obsessed,” she admits. And so, in 2010, Sahin left a post-SVA stint at Number 17, where she worked on projects like VeryShortList and titles for HBO Family and “Saturday Night Live,” to go to the French Culinary Institute. Scott Stowell, with whom Sahin worked, briefly, at Open, is sure there’s a connection. “Naz works in two different areas, but her attention to detail applies to both,” he said. Take her Good magazine infographics of pragmatic, mise en place order, or her layouts for Diner Journal, which riff on those walk-in-fridge scrawls.

Opening titles for A Family Is a Family Is a Family and Saturday Night Live (designed with Emily Oberman and Bonnie Siegler at Number 17), 2009

Feasting Never Stops, personal blog, 2009-current

Feasting Never Stops, personal blog, 2009-current

Sahin—whose design education began in Turkey under “very European instructors from, like, the Czech Republic, who’d give us circles and rectangles to arrange all year”—is inclined to agree. While cooking, she says, “you’re constantly problem solving. You have some basic ingredients, and you have to combine them in the best and fastest way possible.” She likes planning elaborate meals, picking a theme and organizing dishes around it. One was a hybrid of traditional Muslim Turkish food with American sensibilities, called “What if We Ate Pork?” As for her own hybrid interests, Sahin wonders, “Am I a designer who loves to cook, or a cook who loves design?” What if she’s both?

|___ You postcard, (designed with Serifcan Ozcan), 2009

Roller Coasters, (designed with Serifcan Ozcan), 2009

Cover illustrations for Serifcan Ozcan's Homemade Mixes, 2008

 

See the other 2012 New Visual Artists:

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Selling Zionism in the 1920s

The Palestine Poster Project reveals attempts to entice settlers into what is now Israel

This article originally appeared on Imprint.

ImprintDan Walsh’s incredibly rich Palestine Poster Project Archives includes much in the way of protest, but it also contains a trove of rare Zionist/Israeli posters from the 1920s through the ’50s, largely before partition. The ones excerpted here are from the Mahmoud Darwish Memorial Gallery, which includes a collection of Zionist Worker agency posters calling for increased development of Palestine.

The affairs of the workers of Eretz Israel should be in the hands of the workers of Eretz Israel, 1935.

To experience the role of posters in the birth, growing pains, and ultimate conflict, this is perhaps the best online resource. Here’s what Walsh collects: 1) international artists and agencies; 2) Zionist and Israeli artists and agencies; 3) Palestinian nationalist artists and agencies; 4) Arab and Muslim artists and agencies. And here is what he says about his collection of over 6,700 posters:

I first began collecting Palestine posters when I was a Peace Corps volunteer in Morocco in the mid-1970s. By 1980 I had acquired about 300 Palestine posters. A small grant awarded with the support of the late Dr. Edward Said allowed me to organize them into an educational slideshow to further the “third goal” of the Peace Corps: to promote a better understanding of other peoples on the part of Americans. Over the ensuing years, while running my design company, Liberation Graphics, the number of internationally published Palestine posters I acquired steadily grew. Today the archives include some 3,000 Palestine posters from myriad sources making it what many library science specialists say is the largest such archives in the world.

To fortify our home - use Hebrew cement, 1937.

Come and See the Palestine Exhibition - Vienna, 1925.

Text in logo in upper left hand corner - The Worker, 1937.

Build Industries In Palestine!, 1927

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When text meets art

A new exhibition at the Museum of Modern Art highlights the meaning and mess of language

This article originally appeared on Imprint.

ImprintIn the exhibition “Ecstatic Alphabets/Heaps of Language,” which opened on Sunday at the Museum of Modern Art, words are treated as tools and as totems. Gathering text-based work by artists from Marcel Duchamp to Tauba Auerbach alongside contemporary designers like Paul Elliman and Dexter Sinister, the show offers varied takes on how to make meaning out of language, and also how to make a beautiful mess of it—sometimes at the same time.

A portion of Paul Elliman's Found Fount, at the Museum of Modern Art's "Ecstatic Alphabets/Heaps of Language"

The typographic theme runs through work by pillars of midcentury art (Lawrence Weiner, Robert Smithson) and contemporary design upstarts (like Experimental Jetset and Stuart Bailey and David Reinfurt, who collaborate as Dexter Sinister and produced the exhibition catalog—$5 in the MoMA gift shop and downloadable for free—as an issue of their magazine, Bulletins of the Serving Library). There’s also a bright thread of humor. Pick up one of three black telephones sitting on a shelf, and you’ll suddenly be on the line with Frank O’Hara or John Giorno or Robert Creeley, who generously recite a poem just for you (or in Allen Ginsberg’s case, chant incoherently in your ear).

Auerbach has some cheeky little ditties on display, including The Whole Alphabet (lowercase), a single piece of paper with all 26 letters typed one on top of the other in a formalist blur. Her other works are literal-minded jokes that use the expected physical form of the book as their punchlines: a 3,200-page RGB color test, for instance.

Cardboard scraps become letterforms in Elliman's Found Fount.

But the conceptual heart of the show, and the highlight, is Found Fount, by the London-based designer Paul Elliman. Elliman has long been experimenting with deconstructions of language and objects—creating alphabets from photobooth portraits, for example. Whereas some artists in the show disassemble language into its physical forms or turn it into sculptures drained of immediate linguistic meanings, Elliman conjures words from ordinary objects. “Dead Scissors,” for example, collects broken-off scissor handles that look like the letter P.

More of Found Fount's flotsam

Although Elliman has been gathering the pieces of Found Fount for 23 years, this is the first time the physical forms have been publicly on display. The show collects just a small sampling of the work, which still takes up a vast vitrine: cracked pieces of plastic, rusted metal U-rings, rhinestone-encrusted broaches, plastic beads, and cardboard cast-offs. The cardboard, mind you, has been not purposefully cut out into letterforms. Rather, they’re the random bits that are sometimes glued into folded boxes—the corners, wedges, and other pieces normally destined for the recycling bin. Here, however, they’re lovingly arranged and displayed on a black background under Plexiglas alongside Elliman’s other everyday wonders.

In Found Fount, silver hoop earrings become O's and lowercase g's

Tape dispensers and other plastic detritus in Found Fount

“Ecstatic Alphabets/Heaps of Language” runs through August 27. Paul Elliman will discuss his work on Wednesday, May 9, at 6 p.m.

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America’s road sign legends

Burma-Shave's rhyming ads turned highway billboards into poetry, and changed advertising -- and America

This article originally appeared on Imprint.

ImprintIn a simpler time, when automobiles went slower and the pre-Eisenhower highway system in the United States was less developed, there was a popular advertising campaign that ran from 1927 until 1963. It consisted of rhymed messages sequentially staked on the right side of the road, all ending with the advertiser’s name, “Burma-Shave.”

Examples of vintage Burma-Shave road signs, including a blue South Dakota version. (Ray Crockett photo)

These red ads (one state, South Dakota, insisted that they be dark blue to keep them from conflicting with the red reserved for warning notices) usually consisted of five signs. For example: “DON’T PASS CARS/ON CURVE OR HILL/IF THE COPS DON’T GET YOU/ MORTICIANS WILL/BURMA-SHAVE.”

Some slogans touted Burma-Shave as a pre-aerosol “brushless” shaving cream—a cream you could scoop out of a jar and lather onto your face without relying on an old-fashioned brush and moistened soap in a mug.

 

("Thoroly"? I guess if the word doesn't fit the composition, change the spelling. . .)

In 1925, Clinton Odell, a Minneapolis lawyer, took the liniment his father created and transformed it into a brushless shaving cream. He named his company Burma-Vita—Burma, because most of the essential oils in the liniment were from the Burmese portion of the Malay Peninsula, and Vita from the Latin for “life”: “Life from Burma.”

Some of Burma-Shave’s primary “brushless shaving cream” competitors were Barbasol and Noxema.

The company was sold to Philip Morris in 1963, and all the signs were removed soon thereafter. As a testament to the campaign’s cultural significance, a set of signs was donated to the Smithsonian, where it still resides. But the brand eventually petered out. After being sold yet again (this time to the American Safety Razor Company) and then reintroduced in 1997, it never regained a hold in the market.

A history of the Burma-Vita Company, written by Frank Rowsome Jr. and illustrated by Carl Rose, was published by the Stephen Greene Press in 1963.

By the early 1960's, the rising costs of road-sign maintenance (as well as new and more effective ways of advertising) sounded the death knell for the Burma-Shave signs.

The following pages from Frank Rowsome Jr.’s book list all the road-sign Burma-Shave phrases produced from 1927 to 1963.

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