iPhone
Times Square screen hack, take two
A viral video shows a guy changing the giant screens in the city to images of himself. Didn't we just see this?
Another day, another guy controlling a giant screen from his cell phone. Another week, another guy in Times Square using his phone to control the giant video billboards. Welcome to the new hot advertising campaign of 2011.
The thing is, at least with that first video two weeks ago – which showed a man supposedly hacking into the billboards from his iPhone via a transmitter and “video replayer” (something that doesn’t exist) – we got some good conversation mileage out of it. Yes, we all knew it was a hoax, and most of us weren’t surprised to find out it was a viral marketing stunt, but at least it was trying to show us something new. Here, Toronto developer Adi Isakoviis claims to be able to pull off the same trick, except the videos he’s projecting onto the billboards are of his dog, and also have a time-lag. And also it’s just not as cool, because he didn’t even pretend to use magic Internet hacking in order to do it.
“The takeaway here,” says Adi, “is that we’re actually controlling a massive screen in Times Square.”
And I mean sure, he’s technically right. But the reason Isakoviis controlling the screen isn’t because he has some godlike hacking power (notice how that word isn’t used in this video, but the word “control” is?), but because — just like ThinkModo did with their video — Adi leased the digital space from the advertising company that owns the screen time on the billboard to promote his company, Tubemote. So eh, it’s not actually that impressive. We could all “control” a screen that we bought and paid for, in the sense that we’d be able to put (hypothetically) anything we want on there. The fact that Adi can do it in real time via his iPhone doesn’t really add a “wow” factor, as we had determined from the first video that all these ads come from a computer loop. If your phone can access the loop and you have the right passwords, you can change the video to whatever you want.
Though it’s sad that this video didn’t come first, as Tubemote actually makes a lot more sense for this type of stunt than the movie “Limitless,” which is what the first viral video ended up being an advertisement for. This application lets you use your smartphone as a remote control for your computer: you sign up with your own channel on Tubemote.com, and then whenever your computer is on that page, you use your phone to pick what videos you want it to play.
I’m trying to think of one instance where this could be useful…maybe if you’re standing really far away from your computer and want it to play an Arcade Fire song from across the room? Or if you’re the type of person who likes to rent out video billboards in Times Square to show the world images of your dog? Otherwise, this application seems as pointless as, say, trying to cash in on the popularity of a viral ad campaign from two weeks ago.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
AT&T to buy T-Mobile USA for $39 billion
Merger would make AT&T the United State's wireless carrier by a wide margin
AT&T Inc. said Sunday it will buy T-Mobile USA from Deutsche Telekom AG in a cash-and-stock deal valued at $39 billion that would make it the largest cellphone company in the U.S.
The deal would reduce the number of wireless carriers with national coverage from four to three, and is sure to face close regulatory scrutiny. It also removes a potential partner for Sprint Nextel Corp., the struggling No. 3 carrier, which had been in talks to combine with T-Mobile USA, according to Wall Street Journal reports.
Continue Reading Close“Ex-Gay” iPhone app gets approval from Apple
Exodus International, a religious group boasting a cure for homosexuality, receives approval for a new app
The iPhone app to cure you of homosexuality. Apple has a history of banning applications it deems obscene or innapropriate. There was that Shaken Baby app that was removed in 2009 after two days of public outcry, as well as the 5,000 “overtly sexual” programs that the company yanked in 2010.
Still, there seems to be little oversight at the company with regard to religious intolerance and homophobia. Exodus International, a group that claims “freedom from homosexuality through the power of Jesus Christ,” proudly released an app last week to serve as a “useful resource for men, women, parents, students, and ministry leaders.” The app received a 4+ rating from Apple, meaning that Exodus’ application contains no objectionable material.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
A guide to the end of SXSW’s Interactive Festival
It's never too late to network at Austin's South by Southwest tech meet-up
Are you cool enough for SXSW? Though the interactive portion of Austin’s South by Southwest festival just ended, there is still enough time to squeeze a week’s worth of 2.0 fun and networking into the final moments before the music portion of the event begins! Below, our guide to maximizing your “SXSW” (as the kids write it) experience before the end of the weeklong geek rave you’ve somehow convinced your employer to send you to “on business.”
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Times Square video hack is a hoax
A new Youtube clip shows how to hack into video billboards with just an iPhone, balloon, and a transmitter. Nope
In a video uploaded to YouTube yesterday, a man in a red jacket stands in front of a giant video billboard in Times Square. His friend records him on an iPhone. And then – like magic – the man’s image appears in place of the model in the ad. The man then proceeds to take a giant red balloon, tie a transmitter on it, and send it floating towards one of the 50-foot ads for Piers Morgan Tonight. As soon as the balloon hits the same airspace as the video screen, the same thing occurs and the man stares down at us from his giant TV.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Verizon iPhone has same antenna issue as AT&T iPhone
According to Consumer Reports, the much anticipated model suffers from the same call-dropping problems
The Verizon iPhone is displayed, Tuesday, Jan. 11, 2011 in New York. Verizon outlets will have the phone available Thursday Feb. 10, 2011, (AP Photo/Mark Lennihan)(Credit: AP) Consumers Reports said Friday that the iPhone 4 that works on Verizon Wireless’ network has a similar problem to the original: Holding the phone in a certain way can cause dropped calls or problems dialing out.
In a blog post, Consumer Reports said it put the Verizon iPhone 4 through the same battery of tests it uses with all smart phones, plus some extra ones it used when the original iPhone 4 for AT&T Inc.’s network drew masses of complaints about poor reception.
The researchers again found that covering tiny gaps in the metal band that runs around the skinny edge of the Verizon iPhone caused “meaningful decline in performance.” In conditions where cell signal was weak, the Verizon iPhone 4 dropped calls when the user covered the gaps by holding the phone in a specific — but natural — way.
Continue Reading ClosePage 2 of 22 in iPhone