Though a digital flash mob obviously lacks the menace of a real-life, pitchfork-wielding crowd, it’s still unhealthy for us to collectively foment rage — I think. Our relationship to sports figures is ugly enough: We live through these unknowable phantasms, only to hate them when they let us down. Do we really need another medium for voicing this hatred? Do we really need to amplify that hatred?

So, much as I love Twitter, much as Shaq loves Twitter, the tweet-medium seems awful for athletes, on the balance. Moments that would wither in newspaper or radio snippets, now expand to an emotional, angry frenzy that can define and bully sports figures in the worst ways. Jay Cutler’s knee was really shredded, but the Twitter flash mob likely succeeded in permanently tagging a “quitter” reputation to a man suffering highly human pain.

Twitter isn’t going away any time soon, so rather than wax Luddite, I’d propose something even more radical: Pundits and fans should understand that athletes are, indeed, people. Their fame, their money, none of it is a justification for joining the public invective mob. Shouting from the bleachers was a harmless pastime — the digital bilious strain spreads like an airborne virus. And if social media allows us a greater voice, the cultural norm should trend toward being, well, sociable to these people who — I know this is shocking — actually exist in real life.

Nothing “vulgar, obscene or profane.” Everything else, apparently is good.

But just ahead of his team’s morning shootaround, Cavs coach Byron Scott warned about underestimating the fans’ creativity. He played for the Lakers, Pacers and Grizzlies, but when asked about the most contentious rivalry, he rolled his eyes and replied, ‘C’mon man.”

The brief pause left no doubt. He was talking about venturing into Boston Garden wearing the hated purple, gold and white of the Lakers.

“It got bad enough to where they were mooning our wives. I hope,” he said, breaking into a grin, “it doesn’t get that bad.”

O’BRIEN (on camera): Do you think there’s a role that race plays in this?

JAMES: I think so at times. It’s always, you know, a race factor.

Calling all pitchforks, calling all pitchforks! The criticism piled up, and quickly. A few highlights:

Shaun Powell of NBA.com: “My advice for LeBron? Don’t cite race anymore, unless you can give examples or prove you possess the power to look into someone’s soul, because the (white) fan doesn’t want to hear it.”

Mike Bianchi of the Orlando Sentinel: “I’m going to call B.S. on this. I believe the negative reaction toward LeBron was based on grace, not race.”

Of the pitchfork shakers, Fox Sports’ Mark Kriegel also has the shiniest torch. From a column ominously titled “Playing Race Card Won’t Help LeBron“: “Race had a role? Stories and columns were race-based, or somehow racist? For real? Prove it. Go ahead. Show me. Show the world. Which things that were written? By whom? Why? How are they about race?”

You. Writing this. You. Idiot.

“I’m not arguing that James will end up in jail or rehab.”

Generous.

“I can’t imagine he has those kinds of pathologies in him.”

Continued white benevolence, practically a pat on the head.

“Besides, there are too many people and corporations with huge financial stakes in keeping him on the court.”

Whoa, you’re so tolerant to think this non-criminal a future non-criminal. Or perhaps a coverup would occur? Anyway, I’m throwing my race card with a Magic nerd’s fury — it might even give George F. Will purple skin. Mark, you’re a hateful white guy, the kind who wants to yell at successful black guys twice. Once for the first offense, twice for daring to question — or is it reveal — your anger attribution.

Apart from Mark, there is a vocal contingent of white fans who hate a) empowered black athletes and b) empowered black athletes who have the audacity to point out that a contingent of white fans hate empowered black athletes. Your rage at James for honestly answering a question he was asked is further proof that you and others despise the black players who “step out of line.”

We’ve seen this scenario play out a million times, a million different ways:

Aggrieved White Guy: Oh, so now I’m a RACIST because I feel this way?

Reasonable Guy: No, I’m just saying that many other people have reached your conclusion for reasons rooted in racial resentment. I’m not saying anything about –

Aggrieved White Guy (spittle flying): So I’m a RACIST, huh? Well maybe this BLACK GUY just happens to be a jerk! And I spend all my waking hours talking about him because he’s THAT much of a jerk!

Reasonable Guy (shaking head): Jesus, you’re really not listening.

Aggrieved White Guy: Look I’m just saying Tiger, Kanye and LeBron should be thanking US, for giving them the opportunity to entertain US! And it makes me SICK that they don’t act properly grateful, then people like YOU protect them because they’re BLACK! RACE CARD! RACE CARD! RACE CARD!

Reasonable Guy: OK, yeah, you’re right. You’re totally cool with black people.

Now, the Aggrieved White Guy funnels rage to the comment boards, as LeBron is shredded for this latest transgression of truth. While many pundits white and black want to pretend that ego alone stoked this bubbling hate cauldron, Henry Abbott, who presides over ESPN’s network of NBA blogs, noticed a unique phenomenon:

“It is literally the strangest thing I have ever seen NBA fans do. If you look at most NBA stories online, there will be some comments on each that are either racist, coded racism, or in line with racist thinking. On the night of LeBron’s decision, those kinds of hateful comments — whether hateful or not — became the dominant narrative, which blew my mind.”

Fans were uniquely angry at James for showing up a mostly white NBA power structure. His race played a role, how could it not? And if you’re still mad at LeBron, if you’re screaming at him for pointing this out, I don’t think his “ego” is what irks you.

Abbott: “Millions of people hate him. How many of them are motivated at least in part by the color of his skin? It would be bizarre to assume it’s zero.”

And yet so many shouters are indulging the bizarre fantasy.

So it’s safe to say Cleveland fans aren’t thinking about a reunion. What they are pondering — still — is how James could be so cold, how he could leave them and remain so stoic and unaffected.

Turns out, the answer is pretty simple: James never liked the city.

“Clevelanders, because they were the bigger-city kids when we were growing up, looked down on us,” James says about Cleveland and his hometown, nearby Akron. “So we didn’t actually like Cleveland. We hated Cleveland growing up. There’s a lot of people in Cleveland we still hate to this day.”

The feeling is now mutual.

J.R. Moehringer, who wrote the GQ piece and chronicled James’ journey during and after the infamous “Decision,” spoke with ESPN, sharing thoughts on James’ move to Miami, his aversion to being alone and the trick to knowing when he’s lying.  Coincidentally, Steve Aschburner of NBA.com compares James to disgraced President Richard Nixon.

The messaged is signed “LeBron,” and includes pictures of James’ annual Bike-A-Thon, an event where he gives bikes away to Akron kids and makes donations to local charities.

It was the necessary show of emotion that was blatantly absent in the debacle known as “The Decision” — the excruciatingly long one-hour special on ESPN, in which James announced his departure from the Cleveland Cavaliers to the Miami Heat.

The fans needed this recognition. They deserved it, after being title-less in every sport since 1964 and showering James with love. And the ad is a nice parting gesture but a few weeks too late.

And there are a few glaring omissions in James’ message, most notably the city of Cleveland, where he played the last seven seasons, and his former teammates and the Cavaliers’ scorned owner, Dan Gilbert. Which may further embitter fans who were already burning the two-time MVP in effigy.

Cleveland fans, notorious for their, well, fanaticism, don’t need any more motivation. Just ask Art Modell, who is still exiled from the state of Ohio after he moved the Cleveland Browns to Baltimore in 1996. James is now a peg below, if not alongside Modell as Enemy No. 1 in Ohio, and he might have to wait a while before again stepping foot in his hometown. (Note: a while might mean forever.)

Bill Livingston of the Plain Dealer writes that Cleveland’s omission was a a deliberate slap in the face to the city.  Maybe.  Definitely cold, but in keeping with James’ past behavior.  Despite being a lifetime Ohioan, James was never a diehard Ohioan. He has always pledged his allegiance to Akron but never to Cleveland or Ohio itself. And he never pretended otherwise. That’s why he had no qualms about wearing a New York Yankees or Dallas Cowboys cap, even at games in Cleveland.

James’ heart always belonged to Akron, and Akron only.  Now Cleveland fans realize it.