On Thursday, the Minneapolis Guthrie Theater is launching its first experiment in offering balcony-level Tweet Seats, "allowing social media users an opportunity to interact" during its production of "The Servant of Two Masters." Guthrie External Relations Director Trish Santini explains, "This cast is an incredible ensemble of comedians, and night after night they're riffing and improvising  — it's the kind of show that makes you ask, 'Did they just say that?' Usually they did — and tweeting should be a great way to talk about it."

"Should" being the operative word. As Jezebel's Laura Beck ponders, the move will either "encourage friends and families to check out fresh-ass local theater," or "just lead to people compulsively checking Facebook and Instagramming the backs of people's heads." Because while you can invite the audience to participate in "an opportunity to interact" in the hopes of creating buzz, there's zero guarantee it won't instead just idly play Temple Run instead.

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