Religion may not survive the Internet

Wed, 16 Jan 2013 16:30:00 +0000

As we head into a new year, the guardians of traditional religion are ramping up efforts to keep their flocks—or, in crass economic terms, to retain market share. Some Christians have turned to soul searching while others have turned to marketing. Last fall, the LDS church spent millions on billboards, bus banners, and Facebook ads touting “I’m a Mormon.” In Canada, the Catholic Church has launched a “Come Home” marketing campaign. The Southern Baptists Convention voted to rebrand themselves. A hipster mega-church in Seattle combines smart advertising with sales force training for members and a strategy the Catholics have emphasized for centuries: competitive breeding.

Salon.com > Neil degrasse Tyson

Religion may not survive the Internet