Oprah Winfrey
Gaga beats Oprah on Forbes’ Celebrity 100. Is Twitter to blame?
Is social media cred worth more than TV and radio time? More than money? This year's power list suggests so
Lady Gaga, Justin Bieber, Oprah, and Charlie Sheen are four of the most powerful celebrities in the world. Forbes has come out with its annual list of the most powerful celebrities, and in a total upset, Oprah has been bumped down to second place. She’s now sandwiched between Justin Bieber (third on the list) and Lady Gaga, both of whom make far less money and get less airtime than the queen of daytime television, but who have mastered the social media sphere to gain millions of devoted, cultlike followers.
You almost feel bad for Oprah: Back when she was starting out, a media personality had to fight hard to win a loyal audience and a fan base. In the era of Twitter and direct celebrity-to-fan interaction, you don’t need to prove yourself over a period of years, you just have to make sure that you’re a trending topic out of the gate. Then again, Oprah is still the richest celebrity out there, with a net worth of $290 million, so we doubt she’s doing much crying.
But the kind of fan hegemony that stars like Lady Gaga, Justin Bieber and (god help us) Bethenny Frankel have may be more valuable than a traditional media paycheck, because it can be traded on again and again. Oprah, more than anyone, understands the power of personal branding. She just doesn’t have the same viral pull as a more polarizing celeb like Gaga or an Internet sensation like Bieber. The complex correlation between money and fame means that we can’t say for sure that having a big Internet profile is worth more than cash in a power ranking, only that more money and power seems to come to those with a higher Web visibility, than to celebs who eschew social media.
Look at Charlie Sheen, who went up from No. 63 in 2010 to No. 28 this year. Yes, he made more money in 2011, but the most drastic change is in his Social Rank (which measures Twitter and Facebook followers): from No. 70 to No. 30. For a comparison, Adam Sandler, David Beckham and Brad Paisley all earned the same amount as Sheen, but none of them come close to his overall power score.
Of course, that’s leaving aside other variables: Sheen’s TV score also skyrocketed this year, which helped put him higher on the list. (Though Glenn Beck has a better TV score, the same money rank, and is still two places below Sheen in the final tally.) So we’ll just have to wait until next year and see how he fares after not starring in the No. 1 show in America, before we draw a direct correlation between an Internet following and world domination.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Stars come out to say goodbye to Oprah Winfrey
The former first lady of California and other celebrities surprise the talk show host during special taping
Oprah Winfrey reacts as Michael Jordan appears during a star-studded double-taping of "Surprise Oprah! A Farewell Spectacular," Tuesday, May 17, 2011, in Chicago. "The Oprah Winfrey Show" is ending its run May 25, after 25 years, and millions of her fans around the globe are waiting to see how she will close out a show that spawned a media empire. (AP Photo/Charles Rex Arbogast)(Credit: AP) Oprah Winfrey wiped away tears as celebrity after celebrity surprised her during a farewell double-episode taping of “The Oprah Winfrey Show” that will precede her finale.
“Thank you is not enough, but thank you,” Winfrey told the crowd of 13,000 gathered at Chicago’s United Center on Tuesday night for “Surprise Oprah! A Farewell Spectacular.” “For your love and your support, thank you.”
The crowd gave Winfrey a standing ovation when she first walked on the stage. Then the stars came out, with Winfrey’s producers making good on their promise of the biggest celebrities of movies, music and television.
Continue Reading CloseJames Frey’s infuriating return to “Oprah”
The author explains the roots of his "Million Little Pieces" controversy -- and still doesn't get it
James Frey and Oprah Winfrey “I thought of it as a statement of defiance. I wrote it without any respect for what is fact, what is fiction.” And that’s how James Frey now describes the thinking that landed him in a big bucket of hot water in the first place.
In the pantheon of classic Oprah moments, there’s the wagon of fat. There’s Tom Cruise jumping around on the furniture like a man whose chamomile tea has not yet kicked in. There’s the car giveaway, a moment that set off screams whose echoes are still circling the globe. And then there’s Frey Day — the classic 2006 confrontation between the queen of daytime and the man whose best-selling Oprah Book Club pick turned out to be more riddled with holes than SpongeBob SquarePants.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
James Frey will be doing Oprah again
The talk show host has apologized to the writer for calling him out in 2006. Or is this one more of his lies?
James Frey gets schooled by Oprah, 2006. James Frey has forgiven Oprah Winfrey. Yes, according to the New York Post, the faux-memoirist is graciously allowing Oprah the chance to interview him in the upcoming month about his new book despite how rude she was to him back in 2006, when she revealed to the world that details in his memoir “A Million Little Pieces” were fabricated. According to a “source” (or “James Frey”), Oprah apologized to the writer long ago.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
“Oprah: Gospel of an Icon”: Worshipping at the church of Oprah Winfrey
The talk show host is a preacher for a country increasingly skeptical of organized religion, explains an expert
In the past quarter-century Oprah has become shorthand for self-help: a spiritual guide, a confessor and a warm shoulder for her adoring American public. Now in the final season of her revolutionary daytime talk show, Oprah’s pronouncements have become the Word to live by for a staggeringly diverse audience. In fact, you could argue she is a religious leader for an America increasingly skeptical about organized religion.
It’s an idea that Kathryn Lofton explores in “Oprah: The Gospel of an Icon.” Assistant professor of American studies and religious studies at Yale, Lofton sees religious preaching methods in the way Oprah hosts her show, as well as a formulaic, sermon-like approach to every topic — whether it’s healing the wounds of sexual abuse or what new exfoliating cream you should buy. Oh Oprah, who art on television, tell us how to live a good life.
Continue Reading CloseGenevieve Walker is an editorial fellow at Salon. More Genevieve Walker.
Oprah can still bring this gay man to tears
I have trouble relating to her now, but last night's show reminded me of how much she's done for the LGBT community
Oprah Winfrey I have to say upfront that I haven’t been able to look Oprah in the eye since “The Secret.” As a struggling artist in Los Angeles, I couldn’t turn around after that book was on her show without someone telling me that I needed to visualize my prosperity, read the book, or watch the DVD. I did watch the DVD, and let’s just say it didn’t match the spirituality and belief system of this gay Episcopalian socialist. I began to see Oprah as living in a rarefied air, just one billionaire talking to another in her interview with J.K. Rowling, and a bit too enmeshed in a system I was finding more and more distasteful: namely, capitalism. I haven’t gotten more mellow and conservative with age, I’ve become more liberal and downright revolutionary. I’m sure if it weren’t for my bad knee I’d be marching somewhere, right?
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