Salon.com > Perfume

Pizza Hut perfume now exists

Wed, 05 Dec 2012 18:42:00 +0000

Taking a cue from Internet nerd culture, Canada's Pizza Hut has launched a marketing campaign based on a joke from its Facebook page: the creation of Pizza Hut perfume. The joke turned into a reality when the food chain's advertising agency thought it would be a great way to commemorate its milestone of reaching 100,000 Facebook fans.

But sadly, Eau de Pizza Hut, a scent "boasting top notes of freshly baked, hand-tossed dough," will only be shipped to a few of said fans. "For now, we've only produced 110 bottles of Eau de Pizza Hut," said Beverley D'Cruz, marketing and product development director for Pizza Hut Canada. "But who knows what the future has in store," she added.

Until then, the rest of us will have to smell like Pizza Hut pizza the old-fashioned way.

Chanel’s Brad Pitt ad goes viral with help from parodies

Fri, 26 Oct 2012 15:30:00 +0000

Chanel's new perfume ad featuring Brad Pitt has has gone viral, but today Ad Age reports that it's because the video featuring the "Sexiest Man Alive" has been "ripe for parody." (Indeed, the commercial, which was supposed to be an attempt "to keep a legend fresh," is instead 30 seconds of what feels like a failed audition for "The Days of Our Lives.")

Ad Age notes that "Chanel No. 5 landed near the top of the Viral Video Chart this week" at 7.4 million views, but one-third of those views are getting boosts from derivatives of the ad, which include parodies.

Brad Pitt’s $7 million perfume ad has arrived

Mon, 15 Oct 2012 15:26:00 +0000

After much fanfare, Brad Pitt's ad--for which he reportedly earned $7 million--is here, waiting to seduce you.

What do you think--is it worth the hype (or the money?)

Oh, the smell of it: 10 best perfume commercials ever

Sat, 13 Oct 2012 00:00:00 +0000

It’s not easy to sell a smell. That's why the best fragrance campaigns rely on selling a mood — and often involve people everyone knows or wants to sleep with.

Enter Brad Pitt: On Monday, Mr. Jolie will appear in the next big fragrance campaign for Chanel No. 5, the first male spokesmodel in its 91-year career (and with compensation as handsome as he is: around $7 million). The commercial reportedly depicts Brad charming a lady who, it is revealed, is a bottle of Chanel No. 5. Will Brad's ad linger in your mind as long as the memories and aromas of these top perfume ads of the past? Here’s a list of the biggest, best and most indelible fragrance commercials.

10. Canoe (1981) The hunky guy, the sailboat, the flags, the side ponytail. This Canoe ad is basically saying that if you wear this cologne, you are signaling to women that you are ready for sex from miles away. “Canoe Canoe?”