Salon.com > perfume ad http://www.salon.com Sun, 26 May 2013 01:38:09 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Brad Pitt’s in a $7 million perfume ad http://www.salon.com/2012/10/05/brad_pitts_in_a_7_million_perfume_ad/ http://www.salon.com/2012/10/05/brad_pitts_in_a_7_million_perfume_ad/#comments Fri, 05 Oct 2012 15:51:00 +0000 http://www.origin.railrode.net/?p=13031398 In 10 days, we'll get to see Brad Pitt starring in a perfume commercial. In what can't be his most challenging role, Brad Pitt will play Brad Pitt, charming a lady who, it is revealed, is a bottle of Chanel No. 5. Pitt will reportedly receive around $7 million for his work (which also includes a print ad).

Of the commercial, WWD reports:

While he wouldn’t spill many details, d’Avack noted that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent.

Andrea d’Avack, president of Chanel Fragrance & Beauty, tried to make the world understand why this was a good idea for the brand and for women and for perfume:

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