Misleading advertising on the rise

Wed, 22 Aug 2012 18:32:00 +0000

Last year, President Obama created the Consumer Finance Protection Bureau, a new agency to protect American consumers with the explicit purpose of preventing some of the risky practices that led to the crisis of 2008. It took one of the greatest financial disasters in history to initiate regulatory change. But there were a number of small failures leading up to the disaster that indicated things were going poorly. Had the CFPB existed at any one of these smaller junctures, much of the disaster could have been averted.

Today, the United States is at a similar juncture: consumers need additional protection, misleading advertising is on the rise, and the current agency responsible for regulation—the Federal Trade Commission (FTC)—is not doing enough.

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Misleading advertising on the rise