Star Wars
“The Dark Knight Rises” and the art of the teaser poster
Today's new "Batman" image had us wondering: What are some of the most intriguing hype-creating cinema pics?
"The Dark Knight Rises" teaser poster. Today the Web is buzzing about just one image. It’s a pretty cool picture — looking up at a crumbing city skyline that is falling away into the shape of a bat — but without knowing the context of the photo, most people would be left wondering why the Internet is in an uproar over the pic.
Of course, the teaser poster for Christopher Nolan’s “The Dark Knight Rises” (the second of its kind, after the Bane photo) is obvious to anyone who hasn’t been living under a rock for the last year. Teaser posters, which often come out way ahead of the film itself, can be self-explanatory, or totally baffling. They’re like puzzle pieces leading up to the movie itself, and with the hyper-aware Web culture that grabs on to every leak and spoiler, they can be used to raise a film’s buzz to a near-deafening screech.
Nolan is in a league of his own when it comes to enigmatic images, which usually give nothing away (not even the name of the film) except the release date and a creepy, brain-burning photo. Remember the early posters for “The Dark Knight,” which leaked online almost six months before the movie was released?
Or Nolan’s early “Inception” posters – also featuring a cityscape, although this time covered with water – back when no one knew anything about the movie?
Other teasers contain just enough information to make you wonder what the hell movie is about (“Cloverfield,” “Shutter Island”):

Then there are those teaser posters that aren’t so puzzling: The images they show are at once iconic and stark (this type works particularly well for reboots and franchise films) and provide a tantalizing glimpse at what you can look forward to.

Finally, there are the character posters that put a face to famous characters, like Gary Oldman as Sirius Black in “Harry Potter and the Prisoner of Azkaban,” young Anakin Skywalker in “The Phantom Menace,” or the first glimpse of Michael Fassbender as Magneto in “X-Men: First Class.”

Have I missed any truly great movie marketing? What has been your favorite teaser poster over the years?
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Your guide to day one at Comic-Con
The schedule is set for the opening date of the country's largest collective geek-out. Here's what you need to know
Get ready to rock out. San Diego’s annual Comic-Con can be a very scary place for the uninitiated. With thousands of panels, screenings and artist booths, the four-day entertainment convention is perhaps the only place in the world where you can have a panic attack while staring at six versions of “Sexy Leia.”
In two weeks, nerds will descend en mass to California, and in preparation, the producers of Comic-Con have posted the schedule of events for the kickoff day on July 21. (Technically there is a preview night, but who is counting?)
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Five pop culture items we missed
Today's catch includes: Jason Sudeikis dishing about masturbation and a "Lost" actor wishing he was on "True Blood
Charlie Day on "It's Always Sunny in Philadelphia." 1. Masturbatory comment of the day: Jason Sudeikis on how he got his technique for “Hall Pass”:
Continue Reading Close“I did all my research for that scene by going on Chatroulette, that website where guys masturbate for strangers. My moves in Hall Pass are an amalgamation of, I don’t know, maybe 20,000 different dudes. I took the facial expressions from SexHog22; I took the hand motions from GrizzlyBearDong. Those guys really know what they’re doing.”
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Interview with a wookiee
We talk to the man behind Chewbacca about his iconic character, the lackluster prequels and "Star Wars" politics
Out of all the icons in the vast “Star Wars” firmament, why is a mostly silent wookiee among the most famous? Think about it — next to the name Darth Vader, Chewbacca’s name is probably the most singularly recognizable of all the George Lucas characters. Say it to almost anyone, and they immediately know who you are talking about. Indeed, if Chewbacca were a presidential candidate in 2012, his name recognition alone would make him an instant contender — especially in a Republican primary that every day is looking more and more like the gaggle at the Mos Eisley Cantina.
Continue Reading Close
David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Sartre’s “Star Wars”
What happens when you cross French existentialism with the power of the force?
"Star Wars," the snobby version. Because of some international scheduling problems, I totally missed “Star Wars” Day last week. It was a very big deal, as if all of the Internet collectively found out about the holiday only this year. (If I had known how big it was going to be, I never would have taken that trip to Europe, where Star Wars Day falls at the same time as Guy Fawkes Day and gets totally overshadowed every time.)
So in order to make it up to you, here is “Existential Star Wars,” or “Star Wars by Sartre,” where the dialogue to a French dub of the film is subtitled with lines from the French philosopher. You’re welcome.
Darth Vader can be such a bummer when he gets all mopey like this. Maybe he needs to change up his wardrobe and quit smoking. It’s either that or picking up Nietzsche next, and I don’t think anyone in the Empire wants to go down that road.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Interview with Mike Joos: Chewbacca on a bicycle
Slide show: We talk to the artist whose amazing work shows us Mr. T, Darth Vader and others in a whole new way
A cat on a yarn bicycle: Best thing ever? I love “Star Wars” and I love bicycles, two things that I think can be said about most red-blooded Americans. I also really like magical horses and comic books. So let’s be honest: When I found Mike Joos’ Etsy.com page, “Line Draw,” I had to stop myself from purchasing every one of his 5×7 prints, most of which feature some combination of the above pop culture artifacts.
Instead, I got in touch with Joos and asked him about his bike obsession, comic books and Boba Fett vs. Darth Vader on a unicorn.
Check out Mike on Twitter and bike blog, and go buy some art already! You can afford it.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Page 2 of 16 in Star Wars