Steve Jobs

Steve Jobs wins again

Steve Jobs taught me the future will be amazing. Now I'm honoring him in my own way -- by buying my first iPhone

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Steve Jobs wins againApple CEO Steve Jobs holds up the new MacBook Air after giving the keynote address at the Apple MacWorld Conference in San Francisco in 2008. (Credit: AP Photo/Jeff Chiu, File)

There was something distinctly eerie about hearing the news that Steve Jobs had died, just one day after the launch of the iPhone 4S was greeted with an avalanche of unenthusiastic reviews. It was as if the air had already been sucked out of the Apple universe. The driving force was gone, or nearly so — and already the magic was fading. There would never be “one more thing” — Jobs’ famous tease at legendary new product rollouts — so why should anyone care?

Of course, I didn’t actually “hear” the news. Who “hears” the news these days? I read it, like the rest of the civilized world, on my phone. While I was out for a bike ride my sister had texted me, using her iPhone. Then I went home and dipped into the virtual wakes on Twitter and Facebook via my (employer-provided) MacBook Pro.

And I thought to myself, by golly, it’s finally time to buy an iPhone. That will be my tribute. Because there is and will be no dearth of fantastic obituaries and eulogies and reminiscences of Steve Jobs for us to devour – he was, after all, as Steven Levy writes, “the most celebrated person in technology and business on the planet.” Heck, more celebrated maybe even than God — because, as Farhad Manjoo wonderfully put it: “[Steve Jobs] is the intelligent designer.” I’m not going to try to offer up my own pale imitation of those great assessments, (or at least, I’m not going to try again.)

I don’t really deserve to — I was never even a Mac guy. But Steve Jobs never liked to lose, so after his passing, I’m going to let him win one more time. I’ll buy that iPhone 4S and I’m sure I’ll love it. Oddly enough, it will be the first Apple product I’ve ever bought for myself.

This is despite having pretty close to what amounts to a front row seat at the Steve Jobs revolution. I’ll bet there aren’t a whole lot of 49-year-olds today who can claim that their grandfathers introduced them to the personal computer. But back in the late 1970s, my grandfather and uncle were proto-geeks who ranked among the very first wave of early adopters. I can still remember the pride my grandfather took in getting his Radio Shack TRS-80 (which used a cassette tape recorder to upload and save data — a device so ancient that the Oxford English Dictionary just dropped the words “cassette tape” from its lexicon. He used it to print out a list of addresses on envelopes. What a marvelous thing — the computer!

But while my grandfather was teaching me to write simple BASIC programs, my uncle was on the other side of the room messing around with an Apple II, spending countless hours trying to make it do outlandish things like underline words. (He also tried, and failed, to build his own computer from a Heathkit kit.)

I can’t remember if I wasn’t allowed to touch that Apple, or if the aura of obsession that my uncle devoted to it simply scared me away. My uncle was a bit possessive when it came to certain objects, and the cool computer definitely fit that bill. Besides, there never were any opportunities to play with it, anyway, because he was always glued to it. So I stuck with BASIC and the Trash-80, and then a year or two later, went to college and then to China and stupidly ignored the burgeoning computer era for almost half a decade, while everyone else who had continued to program after learning BASIC at age 15 in the 1970s ended up becoming a filthy rich software mogul.

But even as my attention wandered to other things, I always knew that there were these guys out in California, the two Steves — Jobs and Wozniak — and they made the cool computers. And I always felt vaguely uncool as I started trodding down the Windows path, for reasons I have explained elsewhere (hint: quality Chinese language software).

I was tempted. After I moved to the Bay Area in the late ’80s, I oohed and ahhed at my older sister’s Macintosh and I tried to keep up with the endless Mac vs  Windows flame wars in case they might inform my next computer purchase decision, but the more attention I paid to technology, the less of a role Apple seemed to be playing. Steve Jobs even got kicked out of his own company — how uncool was that? For a while there, during the non-Steve interregnum, it was even possible to argue that Apple was becoming irrelevant as a player in the computer world.

But then, as everyone knows, Steve came back. And while I couldn’t see the attraction of an iMac, I sure appreciated iTunes. The dire necessity for something like iTunes was clear to me the first time I ripped my first MP3. The record companies refused to give me what I craved, but Steve Jobs did. Thanks Steve!

I will also never forget the sounds of delight my 12-year-old daughter’s friends made when she unwrapped the (just released) lime-green Nano I bought her for her birthday. That might have been the moment when I grasped the true breadth of Jobs’ genius. Pleasing Apple fanboys is easy: they’re hard-coded to worship Jobs. Pleasing market analysts is also a snap — just make those sales numbers. But 12-year-old girls? When you win their attention, you’ve won the world.

And then there was the moment when my friend Chad, at one time Salon’s chief technical officer (and now the CEO of Etsy), walked into my kitchen and showed me his brand-new, bought-on-the-first-day-it-was-available iPhone. Yes, OK, it was obviously insanely great.

At the time I didn’t feel economically ready for a much bigger phone bill, and I was also queasy at even more digitally mediated interconnection with the universe than I already was maxxing out on. I love gadgets but I’ve never felt the need to rush out and buy the newest new thing. But even though I wasn’t going to buy that first iPhone, I felt a calm sense of joy while regarding it. Because what that iPhone said to me — what Steve Jobs said to me! was: here is the future, and the future is amazing, and it’s only going to get better. One look at the iPhone, and you knew that an endless stream of cheaper, more powerful, and even more aesthetically satisfying phones were to come.

Steve Jobs made this reality manifest. And some day, I knew, I would jump on that train — but there was no shame in taking my time, because it was only going to get better.

That day has arrived. I’ve been debating whether the merits of Android vs. iPhone, but no more. I believe in symbolism, and giving credit where its due. I’m getting an iPhone. Steve wins again.

So, thanks again, Steve. I’m deeply sorry the world doesn’t get to see what else you would have had hiding up your sleeve had you not succumbed to cancer at the insanely awful age of 56. But you had a hell of a run.

Andrew Leonard

Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.

Apple co-founder Steve Jobs has died

The tech pioneer was 56

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Apple co-founder Steve Jobs has died Steve Jobs (Credit: apple.com screen shot)

Steve Jobs, the Apple founder and former CEO who invented and masterfully marketed ever-sleeker gadgets that transformed everyday technology, from the personal computer to the iPod and iPhone, has died. He was 56.

Apple announced his death without giving a specific cause.

“We are deeply saddened to announce that Steve Jobs passed away today,” the company said in a brief statement.

“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve”

Jobs had battled cancer in 2004 and underwent a liver transplant in 2009 after taking a leave of absence for unspecified health problems. He took another leave of absence in January — his third since his health problems began — before resigning as CEO six weeks ago. Jobs became Apple’s chairman and handed the CEO job over to his hand-picked successor, Tim Cook.

The news Apple fans and shareholders had been dreading came the day after Apple unveiled its latest version of the iPhone, just one in a procession of devices that shaped technology and society while Jobs was running the company.

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Steve Jobs: The insanely great comeback kid

The iPhone and the Mac? Pfft. The story of Apple's founder amazes on a much more primal, redemptive level

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Steve Jobs: The insanely great comeback kid(AP Photo/Paul Sakuma) (Credit: Paul Sakuma)

I’ve never seen a living man receive as many obituaries as Steve Jobs has in the last 24 hours, but I guess it’s understandable. The first line of his letter to the “Apple Community” spells it out: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple”s CEO, I would be the first to let you know. Unfortunately, that day has come.” Those words are a sucker punch to the communal solar plexus — it’s impossible to imagine anything other than severe illness that would impel Jobs to step down from running the show — except maybe a palace coup. And we’ve already been there, done that. There will be no reruns. Apple is currently the most successful and influential company on the planet — nobody, anywhere, questions the quality of his leadership.

And that’s what’s so amazing about the Steve Jobs story. It’s easy enough to rhapsodize over Jobs’ incredible track record — his accomplishments include the first great personal computer, the transformation of both the music and the telephone business, and the creation of one of the greatest movie-making studios of our time. Just writing that sentence is breathtaking. We will not see its like again. But for me, Jobs’ career signifies something more primal — his comeback saga is a story of redemption, a fantasy epic in which a great king is toppled, but through force of will and grit and brilliance fights his way all the way back to the throne, and inaugurates an even greater empire. It’s hard to think of parallels. Mohammed Ali, maybe.

America loves underdogs and comeback kids and winners. Jobs’ career arc fills all of those bills. You don’t have to be a Windows guy or a Mac guy to appreciate this. All you have to do is love a great story. And the story of how Jobs got pushed out of Apple by a man he personally hand-picked to help run his company, how the company teetered perilously close to bankruptcy, and how Jobs came back to lead Apple to unthinkable success is one hell of an insanely great yarn.

For years I watched it from afar, locked into Microsoft’s dreary ecology. When I purchased my first computer in the 1980s, I bought an IBM clone primarily because there was much better software for writing in Chinese available for PCs than Macs — an unintentional consequence of Apple’s successful war against Taiwanese hardware copycats. For years, I felt vaguely uncool in a Bay Area full of Mac cultists, but there was also a sense that I had inadvertently backed the right horse. The power of network returns made the PC/Windows world hard to beat. The availability of Chinese-language software was just the tip of the iceberg. If you were a serious gamer, you had to be on Windows, if you wanted the first rev of a breakthrough app, it was much likelier to be developed for Windows before Mac. On The Well, the online conferencing system where I started hanging out in the mid-’90s, huge flame wars would constantly erupt between Mac and Windows partisans, but I never felt the need to participate. The debate seemed moot. I felt no passion for my Windows machine, but for many years it just seemed like a default necessity.

But even from that vantage point, as a technology journalist in the Bay Area in the ’90s, I felt sad about Apple’s steady decline. Apple had character — it was cool, it had been innovative, and its early success sent an inspiring message that you could be a freak and still change the world. You didn’t have to be a button-down number-cruncher seeking to please the lowest common denominator. The slow death of Apple devastatingly undermined that narrative. As each month went by, and the news got worse from Apple, the epic “1984″ advertisement that pictured the Mac overthrowing IBM’s Big Brother seemed more and more risible. Big Brother had won.

And Steve Jobs’ exile — that just seemed grossly unfair. Every single time a company founder is forced out of his or her baby, it feels somehow wrong, even if, in many cases, it may be deserved. But the Steve Jobs debacle trumped every other example of corporate nastiness. The freak went down for the count while the button-downed sugar-water salesman took over.

Of course, no one ever said capitalism was supposed to be fair. Silicon Valley is littered with the carcasses of amazing start-ups that rose to fantastic heights and then crashed and burned. That’s the way of the jungle! Only the strong survive! As the ’90s marched on, it seemed clearer and clearer that nothing could stand against Microsoft, not even Bill Clinton’s Justice Department.

And then the cat came back. Like many, I was skeptical, even if at a very basic level I rooted for Jobs to succeed — I’m just as much a fan of the comeback kid as anyone. But I thought the iMac was a toy and became far more interested in the challenge posed to Bill Gates and company by Linux and the free software rebels. I dual-booted my Sony Vaio with Windows and Red Hat Linux and never looked back.

Oops.

Today, I work on a MacBook Pro and I love my iTunes and maybe, just maybe, this weekend I’ll finally break down and buy an iPhone. I’m certainly not crazy about everything Apple does as a company, but I cannot deny that it makes the most amazing computing products in the world, products that have profoundly improved the quality of my life.

Steve Jobs won. And in doing so, he has proved some important things in the process. You don’t have to settle for less, you don’t have to cater to the lowest common denominator, you don’t have to be ruled by focus groups and market research. You might get knocked down, but if your will is strong, if you bear down and remain committed to your vision, you can get back up stronger than ever before. Steve Jobs is the anti-Icarus. He flew high, his wings melted and he crashed, and then he made new wings and flew even higher than before.

That’s a myth I can get behind. There’s a lot of sadness in the technology world today, but just the act of recapitulating Steve Jobs’ rise and fall and rise again has me feeling inspired, and grateful. Thanks, Steve, not for the Apple or the Macintosh or the iPod or the iPhone or the iPad. Thanks for setting a great example. The world is what you make it.

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Andrew Leonard

Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.

The man replacing Steve Jobs

Watch Apple's new CEO, Tim Cook, discuss his 1998 move to Apple during a 2010 Auburn commencement address

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The man replacing Steve JobsTim Cook, Apple's newly minted CEO

It’s hard to think of a bigger bombshell for the tech community than the one dropped last night, when Steve Jobs, the face of Apple, unexpectedly stepped down as CEO. (He will, however, remain an “active” chairman of the company’s board of directors.) Though most are unfamiliar with Jobs’ replacement, Tim Cook, he’s been a major force behind Apple’s revitalization over the past decade and a half, and served as the company’s chief operating officer since 2007. He’s a man who, by all accounts, doesn’t have the same flair as Jobs, and has served as a measured counterpoint to the dynamic CEO.

Below we’ve posted a commencement address delivered by the native Alabaman at his alma mater, Auburn University, in 2010. There he discussed the important role intuition played in his decision to move from Compaq to Apple in 1998. In closing, he noted (with a deliberate, southern cadence): ”For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right.”

(Cook’s speech starts at the 2:20 mark.)

(Via the Daily Beast)

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Apple says Steve Jobs resigning as CEO

COO Tim Cook to take tech icon's place

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Apple Inc. says Steve Jobs resigning as CEO, effective immediately.

The company said Wednesday that Jobs will be replaced by Tim Cook, who was the company’s chief operating officer.

It said Jobs has been elected as Apple’s chairman.

Apple’s cool is no liberal triumph

Steve Jobs may have hippie street cred, but his company doesn't owe its success to left-wing values

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Apple's cool is no liberal triumph

In the context of today’s absurdly overheated culture wars, I am inclined to be sympathetic to technology blogger Anil Dash’s effort to prove that “liberal values” are not “bad for business” by citing the success of Apple. After noting that the iPhone-maker is “the unequivocal leader in innovation, design, branding and now [market] valuation,” Dash provides a capsule description of the man who “bears the lion’s share of the credit” for Apple’s triumph: Steve Jobs.

He’s the anchor baby of an activist Arab muslim who came to the U.S. on a student visa and had a child out of wedlock. He’s a non-Christian, arugula-eating, drug-using follower of unabashedly old-fashioned liberal teachings from the hippies and folk music stars of the 60s. And he believes in science, in things that science can demonstrate like climate change and Pi having a value more specific than “3″, and in extending responsible benefits to his employees while encouraging his company to lead by being environmentally responsible.

In his post, Dash neglects to point to a particular liberal-values bashing source, which makes it a little difficult to understand the motivation for the sudden attempt to reclaim business for progressivism, even if we grant that there are plenty of conservatives who do believe that peace and love equals bankruptcy. And sure, on the basis of such personal attributes, Steve Jobs helps to refute “the falsehood that liberal values are somehow in contradiction with business success at a global scale. ” But is Apple, the company, really all that great an example of “inclusive, creative, tolerant values”? One could just as easily argue that Apple’s ability to play the game of cutthroat capitalism as well, or better, than anyone else, derives from factors that have nothing whatsoever to do with anything “liberal.”

Is it “liberal” to exploit cheap Chinese labor in massively dehumanizing monster manufacturing complexes? Is it “liberal” to lock down absolute control over the computing ecosystem? Is it “liberal” to wield a ruthless intellectual property litigation strategy to ward off competitive threats to market share?

I’m not saying Apple is wrong to do any of these things. Obviously, it makes very good business sense for Apple to keep labor costs as low as possible while maintaining a stranglehold over exactly how its hundreds of millions of customers interact with both the innards of its gadgets and the wonders of the Internet. Taking a cut out of every financial transaction an iPhone or iPad user engages in is also a brilliant strategy — if your goal is to maximize revenues. But none of these things fits under the category of “inclusive” or “tolerant.”

An open-source operating system, like Google’s Android, which anyone can modify or copy, fits the definition of “liberal” much more closely, as do Internet technology pioneers like Tim Berners-Lee, who asked for nothing in return for the creation of the World Wide Web. Fighting aggressively for higher wages and better benefits for all employees, across borders, would probably be more “liberal” than offshoring all one’s manufacturing operations in search of the lowest possible operating costs.

But that’s not Apple. Apple does a fantastic job of marketing itself as the cooler alternative to its dowdy, mainstream competitors. But cool does not equal liberal. If there’s a single quality that Apple exhibits above all others, it’s the way the company has managed to mint gold out of Steve Jobs’ totalitarian control-freakery. Creative, yes. Liberal, not quite.

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Andrew Leonard

Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21.

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