Theater

How to make posters that defy two dimensions

When a creative design studio and an innovative theater company unite, the results are mind-blowing

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How to make posters that defy two dimensions

Alfalfa Studio could not have been cast more perfectly as the design studio of choice for innovative Texas-based theater company Amphibian Stage Productions. Bringing the awesome three-dimensional quality of live theater to the flat, two-dimensional space of poster design is no easy feat. But when you combine the über-creative design skills of the New York-based design firm with the equally risk-taking Forth Worth theater company, the results are paper theatrics at its best.



Image courtesy of Alfalfa Studio

In fact, the two have been collaborating since 2004, with Alfalfa Studio having created more than 40 posters for Amphibian’s theatrical works. The outcome of which is mind-blowingly inspired, fresh, original designs that fully capture the essence of their plays — be it comedy, drama or tragedy. Pushing the creative boundaries even further with this year’s 12th season, the Alfalfa Studio team (Minal Nairi, Aldis Ozolins, Patricia Arzimanoglu), under the creative direction of founder Rafael Esquer, has created visuals that are quite literally — a cut above the rest.



Image courtesy of Alfalfa Studio



Image courtesy of Alfalfa Studio

Armed with scissors, cardboard, glue, threads and other craft materials, the designers set about bringing the stage works to life through paper. Esquer explains, “The same desire to further Amphibian’s mission in producing ‘innovative and engaging works of theatre’ drove us to the creation of visuals out of paper … We created images that have dimensionality and appeal to the senses, inviting viewers to ‘feel’ the themes and conflicts in the play.”



Image courtesy of Alfalfa Studio

The process of creating the designs (although complex and intricate) sounds like it was as fun to make, as it is to ogle over the final wow-worthy visuals. After reading all six of Amphibian’s new plays and discussing/brainstorming ideas like, “Why was this play written? What does the playwright want to say? What image will be the most seductive or intriguing?,” the design team sketched a myriad of ideas. The selected drawings for each poster were then re-created into three-dimensional form using precisely cut paper, intricate folding, detailed painting techniques and more.



Image courtesy of Alfalfa Studio

Esquer adds, “The richness of color comes from the free paint swatches that we ‘collected’ in many trips to Home Depot’s paint department. We also visited the art store to get additional color paper in as many textures and styles as possible.”



Image courtesy of Alfalfa Studio



Image courtesy of Alfalfa Studio

Finally, Alfalfa Studio photographed the three-dimensional compositions in the studio, playing with various lighting techniques until they achieved the desired depth and shadows.



Image courtesy of Alfalfa Studio



Image courtesy of Alfalfa Studio

And from the looks of it, you can totally see why their posters have become smash-hit collectors items with the Forth Worth theater-going audience.



Image courtesy of Alfalfa Studio



Image courtesy of Alfalfa Studio

“We love experimentation,” Esquer says, “Designing for theatre encourages this attitude.” For a more in-depth behind-the-scenes making of the posters check out this video. To see more of Alfalfa Studio’s super fun, inventive designs visit its website.

Broadway’s “Spider-Man” gets new trailer, more flying

Because the problem with "Turn Off the Dark" was not enough opportunities for safety malfunctions

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Broadway's "Spider-Man" on Broadway: Now with a 50 percent mortality rate!

After booting Julie Taymor to the curb for never being able to get the juggernaut show past  previews, the producers of Broadway’s “Spider-Man: Turn Off the Dark” spent another $5 million on the production for a complete overhaul. The new director, Philip William McKinley, was hired out of the circus, and now there are a bunch of new writers who actually know more about comic books than Wagner or Greek mythology.  So what can we expect with these differences?

Promo from January:

New trailer:

Kind of looks the same, right? I mean, in terms of what counts: Despite the New York Times’ claim that the show bears no resemblance to its former incarnation, I still see kids flying on wires, although the aerial hug-fight sequence with the Green Goblin is new. Also, there are five new flying scenes, as if the problem with Taymor’s version was that there were too few chances for stunt doubles to plummet to the ground and suffer internal bleeding.

Still, this might just be savvy marketing, considering that half the people who bought “Spider-Man” preview tickets the first time around probably did so in the hopes that they’d have front-row seats to spectacular malpractice suits waiting to happen. Maybe “Spider-Man” can change its tag line to:  “Half as confusing as the original, with twice as many chances to call 911!”

I just hope for the sake of the cast that McKinley’s circus training comes with a degree from Cirque du Soleil.

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

“The Book of Mormon” leads Tony Award nominations

"South Park" creators lead the field for Broadway's biggest prize

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In this theater publicity image released by Boneau/Bryan-Brown, Andrew Rannells, center, performs with an ensemble cast in "The Book of Mormon" at the Eugene O'Neill Theatre in New York. (AP Photo/Boneau/Bryan-Brown, Joan Marcus)(Credit: AP)

When the Broadway season began last year, a big brash musical about Spider-Man was supposed to muscle its way to multiple Tony Award nominations. Instead, a pair of goofy Mormons may be the ones to beat.

“The Book of Mormon” nabbed a leading 14 Tony Award nominations Tuesday morning, earning the profane musical nods for best musical, best book of a musical, best original score, two leading actor spots and two featured actor nominations.

The musical, about two Mormon missionaries who find more than they bargained for in Africa, was written by Trey Parker and Matt Stone, the creators of “South Park,” and Robert Lopez, co-creator of the Tony Award-winning musical “Avenue Q.” The trio teamed up with Casey Nicholaw, who co-directed with Parker and choreographed.

It has received 12 Drama Desk Award nominations, six Outer Critics Circle Award nominations and a Fred & Adele Astaire Award nomination, which recognizes excellence in dance. The musical is also grossing more than $1 million a week and is selling out — the place “Spider-Man: Turn Off the Dark” was supposed to be before its implosion.

“The Scottsboro Boys,” a searing tale of 1930s injustice framed as a minstrel show, received 12 nominations, including best musical, best book of a musical, best original score as well as a leading actor and two featured actor nods.

Among others who earned nominations were Al Pacino, who played Shylock in “The Merchant of Venice,” Vanessa Redgrave in “Driving Miss Daisy” and Sutton Foster for “Anything Goes.”

“There’s absolutely nothing cookie-cutter about this season,” said Charlotte St. Martin, executive director of the Broadway League, which jointly produces the Tony awards with the American Theatre Wing. “The theme is that there is no theme.”

Of the 42 new productions this season, there were 14 musicals — 12 new ones and two revivals — and 25 plays, a whopping 16 of them brand new. The last time there were 16 new plays produced in a single season was 1986-87.

It is also shaping up to be a lucrative time for Broadway, with total box-office grosses already at more than $987,057,484, or 3.6 percent more than the same time last year. Attendance this season is at over 11.4 million, up 3 percent from this time last year.

The awards will be handed out June 12 at a new location: the Beacon Theatre on the Upper West Side of Manhattan after producers lost their long-term space at Radio City Music Hall. It will be broadcast live by CBS.

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Female comedy fest devolves into Twitter war

"Funny Women" is a British talent contest to find the funniest ladies around. Too bad they're all fighting

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Female comedy fest devolves into Twitter warDionne Hughes, winner of the 2009 Funny Women Awards

Tina Fey has been bringing attention to the lack of women’s roles in American comedy (both on-screen and off), but it turns out Britain might be even worse off. Britain has a brilliant comic tradition — Monty Python, Russell Brand, those two guys from “Peep Show”– but you’d be hard-pressed to think of a woman famous for her comedy, aside from Jennifer Saunders from “Absolutely Fabulous.”

And it’s not getting better. One of the largest attempts to encourage British female comedians are the “Funny Women Awards,” a “Last Comic Standing”-type event that bills itself as “the UK’s leading female comedy brand.” This year, the show is charging its contestants an entry fee of $30, causing some funny people to get serious on Twitter. Three British female comedians took offense to this “pay to play” idea, with Shappi Khorsandi, Sarah Millican and Jo Caulfield telling women not to enter the contest, which is run by a woman herself. Khorsandi even wrote, “Aspiring comics! Never pay to enter a competition! Buy a new hat instead,” which seems a little demeaning in its own right. Others claimed that men would never be forced to pay $30 for a comedy competition.

Lynne Parker, who started Funny Women in 2003, took to her blog, calling these women stereotypical of “bitchy irrational female comedian more interested in gossip than developing a professional profile.” She has since taken the post down and apologized, claiming she was “cyber-bullied” into writing a “emotional, knee-jerk” response.

It’s sad when women try to help women get a leg up in the comedy world, and the whole thing devolves into name-calling and victimization. It turns out we don’t need men to keep us out of the comedy world: We’re doing a damn fine job of it ourselves.

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

“The Importance of Being ‘Jersey Shore’”

What happens when MTV guidos are appropriated by the language of Oscar Wilde?

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"The Importance of Being the Sitch."

The world is sad, Oscar Wilde said, because a puppet was once melancholy.

Wilde’s wry take on Hamlet – as something of a brooding muppet – was recounted in a classic New Yorker essay by Louis Menand, the Pulitzer Prize-winning Harvard professor. “[Wilde] was referring to Hamlet,” Menand explains, “a character he thought had taught the world a new kind of unhappiness – the unhappiness of eternal disappointment in life as it is.”

Eternal disappointment, or Weltschmerz, if you want to impress friends at a German cocktail party, is probably one of Wilde’s lesser-known aphorisms. That may be, however, the ineffable reaction that most people have to MTV’s “Jersey Shore.”

This would be the query posed by the Broadway cast of “The Importance of Being Earnest,” who, in a series of viral videos, recite dialogue from MTV’s hit show in the style of Wilde’s witticisms.

The results, if anything, prove that the unhappiness unleashed by the aimless self-loathing and inertia of Denmark’s prince is alive and well today.

Unfortunately, today’s youths might not use such eloquent language.

To quote Wilde again, in a seemingly prophetic vision of the Situation and Snooki: “I think God, in creating man, somewhat overestimated his ability.”

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

10 year time capsule: How “The Producers” changed Broadway

The Mel Brooks show opened the floodgates on movies turned musicals, but did theater learn the wrong lesson?

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10 year time capsule: How

Ten years ago today, “The Producers” opened on Broadway. The show starred Nathan Lane and Matthew Broderick in roles originated by Zero Mostel and Gene Wilder in Mel Brooks’ 1968 film. The play wasn’t just a success, it was a watershed moment in American theater, winning the most Tonys in history (15), spawning a movie based on the musical (which was already based on a movie … more on that later), and selling a record-breaking $3 million in tickets three days after opening.

Pretty strange for a story about two men trying to create a Broadway flop, right? But let’s go back to a New York Times article about the show’s box office records, from April 1, 2001, which inadvertently predicted the future in a terse meeting between then-Miramax producer Harvey Weinstein and Mel:

Mr. Weinstein told Mr. Brooks he wanted to turn the show into a movie. ”There already is a movie,” Mr. Brooks countered. ”It’s called ‘The Producers.’ ”

I wonder how Harvey convinced him to change his mind, because by 2005, “The Producers” had been remade into a movie, starring most of the original Broadway cast. Weinstein insisted that the movie needed a couple more stars though, so Uma Thurman and Will Ferrell were brought in to play the Swedish secretary Um and the Nazi playwright Franz Liebkind. As Stephanie Zacharek wrote in Salon:

“The Producers” is essentially a filmed version of a stage play, in which none of the characters’ expressions or line readings have been scaled down to make sense on-screen. Every gesture is played out as if the actors were 20 feet (or more) away in real life, which means that, by the time the performers are magnified on the big screen, they’re practically sitting in your lap. The effect is something like watching a 3-D Imax movie without the special glasses. “

The movie musical was split almost 50-50 with reviewers. Terry Lawson of the Detroit Free Press was particularly harsh on the adaptation:

“There are bad movies, there are terrible, misguided mistakes and there are unbearable and embarrassing ordeals. ‘The Producers: The Movie Musical’ is all of those.”

“The Producers” remake brought in approximately $33 million at the box office, which was a flop for the film that cost $45 million.

And yet … somehow “The Producers” managed to spawn a “Human Centipede”-esque trend of movies turning into plays, and in some cases back to films again. Look at John Waters’ “Hairspray,” which opened on Broadway in August 2002, nearly a year after “The Producers” did. The revamped musical was also a huge success, winning eight Tony Awards and running for 2,500 performances. Waters, whose original film starred Baltimore drag queen Divine as the protagonist’s mother, decidedly made his adaptation more audience-friendly when he went to Broadway, adding in more songs and getting famed actor Harvey Fierstein to play Edna.

Following in the exact same trajectory as its predecessor, “Hairspray” got its own film remake five years after it hit Broadway. Unlike “The Producers,” however, the new film left most of its original cast behind in favor of stars like Amanda Bynes, Zac Efron, Michelle Pfeiffer and Christopher Walken. John Travolta took the role of Edna. It did significantly better with both critics and audiences and raked in $203 million at the box office (with another hundred million in DVD sales). The production cost was only $75 million.

What “Hairspray’s” producers had figured out was that Mel Brooks had his formula turned around: You don’t put celebrities on stage, you wait until the film remake and then cast them. People went to live musicals because they loved the production; the famous actors were just an added bonus. But people saw movies for movie stars, not because they never got to see the Broadway show.

This might seem like an odd revelation for the man who made “Pink Flamingos,” but then again, John Waters didn’t get to direct the “Hairspray” remake. He was only credited as the writer.

By the time “The Producers” took its final curtain call, the floodgates had been opened: “Legally Blonde,” “High Fidelity,” “The Wedding Singer,” and “Billy Elliot” were just a few of the movie-to-musical adaptations that made it to Broadway between 2005 and 2006. Of that group, only “Billy Elliot” (the score of which was written by Elton John) has received any real acclaim. So far, no one has tried to readapt the productions back into films, but perhaps that’s because their source material is far too recent for a remake. (Both “The Producers” and “Hairspray” were decades old by the time they were rereleased as a musical.) Brooks himself tried to bottle the lightning success of “Producers” when he premiered his famous comedy “Young Frankenstein” as a Broadway musical in 2007. It flopped.

So what can we learn from the success of “The Producers” on Broadway? Maybe a little humility. In 2005, it was hard to imagine that Brooks’ movie-musical-movie recipe wasn’t the first of its kind. But “Little Shop of Horrors,” “Hello Dolly,” and “Sweet Charity” all followed the same trajectory long before Brooks ever conceived of making “Springtime for Hitler” into a full-length musical number.

But the symbiotic relationship between Hollywood and Broadway has now forged a strange pathway, one in which films like “Catch Me If You Can,” “Sister Act,” and “Bring It On” are being turned into treatments with song and dance numbers.

Some of these will undoubtedly succeed (Hello, “Bring It On!”). Some will flop. Some might even get a movie musical remake. But at times I almost wonder if producers weren’t a little too inspired by Mel Brooks’ parable, and are purposely trying to create the worst play ever in order to collect on the money they made from overselling interests. After all, what other explanation could there be for “Spider-Man: Turn Off the Dark”? 

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

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