Theater
How to make posters that defy two dimensions
When a creative design studio and an innovative theater company unite, the results are mind-blowing
Alfalfa Studio could not have been cast more perfectly as the design studio of choice for innovative Texas-based theater company Amphibian Stage Productions. Bringing the awesome three-dimensional quality of live theater to the flat, two-dimensional space of poster design is no easy feat. But when you combine the über-creative design skills of the New York-based design firm with the equally risk-taking Forth Worth theater company, the results are paper theatrics at its best.
Image courtesy of Alfalfa Studio
In fact, the two have been collaborating since 2004, with Alfalfa Studio having created more than 40 posters for Amphibian’s theatrical works. The outcome of which is mind-blowingly inspired, fresh, original designs that fully capture the essence of their plays — be it comedy, drama or tragedy. Pushing the creative boundaries even further with this year’s 12th season, the Alfalfa Studio team (Minal Nairi, Aldis Ozolins, Patricia Arzimanoglu), under the creative direction of founder Rafael Esquer, has created visuals that are quite literally — a cut above the rest.
Image courtesy of Alfalfa Studio
Image courtesy of Alfalfa Studio
Armed with scissors, cardboard, glue, threads and other craft materials, the designers set about bringing the stage works to life through paper. Esquer explains, “The same desire to further Amphibian’s mission in producing ‘innovative and engaging works of theatre’ drove us to the creation of visuals out of paper … We created images that have dimensionality and appeal to the senses, inviting viewers to ‘feel’ the themes and conflicts in the play.”
Image courtesy of Alfalfa Studio
The process of creating the designs (although complex and intricate) sounds like it was as fun to make, as it is to ogle over the final wow-worthy visuals. After reading all six of Amphibian’s new plays and discussing/brainstorming ideas like, “Why was this play written? What does the playwright want to say? What image will be the most seductive or intriguing?,” the design team sketched a myriad of ideas. The selected drawings for each poster were then re-created into three-dimensional form using precisely cut paper, intricate folding, detailed painting techniques and more.
Image courtesy of Alfalfa Studio
Esquer adds, “The richness of color comes from the free paint swatches that we ‘collected’ in many trips to Home Depot’s paint department. We also visited the art store to get additional color paper in as many textures and styles as possible.”
Image courtesy of Alfalfa Studio
Image courtesy of Alfalfa Studio
Finally, Alfalfa Studio photographed the three-dimensional compositions in the studio, playing with various lighting techniques until they achieved the desired depth and shadows.
Image courtesy of Alfalfa Studio
Image courtesy of Alfalfa Studio
And from the looks of it, you can totally see why their posters have become smash-hit collectors items with the Forth Worth theater-going audience.
Image courtesy of Alfalfa Studio
Image courtesy of Alfalfa Studio
“We love experimentation,” Esquer says, “Designing for theatre encourages this attitude.” For a more in-depth behind-the-scenes making of the posters check out this video. To see more of Alfalfa Studio’s super fun, inventive designs visit its website.
Broadway’s “Spider-Man” gets new trailer, more flying
Because the problem with "Turn Off the Dark" was not enough opportunities for safety malfunctions
"Spider-Man" on Broadway: Now with a 50 percent mortality rate! After booting Julie Taymor to the curb for never being able to get the juggernaut show past previews, the producers of Broadway’s “Spider-Man: Turn Off the Dark” spent another $5 million on the production for a complete overhaul. The new director, Philip William McKinley, was hired out of the circus, and now there are a bunch of new writers who actually know more about comic books than Wagner or Greek mythology. So what can we expect with these differences?
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
“The Book of Mormon” leads Tony Award nominations
"South Park" creators lead the field for Broadway's biggest prize
In this theater publicity image released by Boneau/Bryan-Brown, Andrew Rannells, center, performs with an ensemble cast in "The Book of Mormon" at the Eugene O'Neill Theatre in New York. (AP Photo/Boneau/Bryan-Brown, Joan Marcus)(Credit: AP) When the Broadway season began last year, a big brash musical about Spider-Man was supposed to muscle its way to multiple Tony Award nominations. Instead, a pair of goofy Mormons may be the ones to beat.
“The Book of Mormon” nabbed a leading 14 Tony Award nominations Tuesday morning, earning the profane musical nods for best musical, best book of a musical, best original score, two leading actor spots and two featured actor nominations.
The musical, about two Mormon missionaries who find more than they bargained for in Africa, was written by Trey Parker and Matt Stone, the creators of “South Park,” and Robert Lopez, co-creator of the Tony Award-winning musical “Avenue Q.” The trio teamed up with Casey Nicholaw, who co-directed with Parker and choreographed.
Continue Reading CloseFemale comedy fest devolves into Twitter war
"Funny Women" is a British talent contest to find the funniest ladies around. Too bad they're all fighting
Dionne Hughes, winner of the 2009 Funny Women Awards Tina Fey has been bringing attention to the lack of women’s roles in American comedy (both on-screen and off), but it turns out Britain might be even worse off. Britain has a brilliant comic tradition — Monty Python, Russell Brand, those two guys from “Peep Show”– but you’d be hard-pressed to think of a woman famous for her comedy, aside from Jennifer Saunders from “Absolutely Fabulous.”
And it’s not getting better. One of the largest attempts to encourage British female comedians are the “Funny Women Awards,” a “Last Comic Standing”-type event that bills itself as “the UK’s leading female comedy brand.” This year, the show is charging its contestants an entry fee of $30, causing some funny people to get serious on Twitter. Three British female comedians took offense to this “pay to play” idea, with Shappi Khorsandi, Sarah Millican and Jo Caulfield telling women not to enter the contest, which is run by a woman herself. Khorsandi even wrote, “Aspiring comics! Never pay to enter a competition! Buy a new hat instead,” which seems a little demeaning in its own right. Others claimed that men would never be forced to pay $30 for a comedy competition.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
“The Importance of Being ‘Jersey Shore’”
What happens when MTV guidos are appropriated by the language of Oscar Wilde?
"The Importance of Being the Sitch." The world is sad, Oscar Wilde said, because a puppet was once melancholy.
Wilde’s wry take on Hamlet – as something of a brooding muppet – was recounted in a classic New Yorker essay by Louis Menand, the Pulitzer Prize-winning Harvard professor. “[Wilde] was referring to Hamlet,” Menand explains, “a character he thought had taught the world a new kind of unhappiness – the unhappiness of eternal disappointment in life as it is.”
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
10 year time capsule: How “The Producers” changed Broadway
The Mel Brooks show opened the floodgates on movies turned musicals, but did theater learn the wrong lesson?
Ten years ago today, “The Producers” opened on Broadway. The show starred Nathan Lane and Matthew Broderick in roles originated by Zero Mostel and Gene Wilder in Mel Brooks’ 1968 film. The play wasn’t just a success, it was a watershed moment in American theater, winning the most Tonys in history (15), spawning a movie based on the musical (which was already based on a movie … more on that later), and selling a record-breaking $3 million in tickets three days after opening.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
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