Tucker Max to authors: Triple your royalties

Wed, 14 Nov 2012 21:32:00 +0000

Reformed misogyny peddler Tucker Max has today shared his solution to a problem many writers face: losing royalties on published work. In Huffington Post's blog, Max calls publishing companies "terribly exploitative of authors (paying them a very small royalty on sales)" that are inefficient to boot: They don't "even do a good job maximizing overall revenue from book sales. Publishing companies are like schoolyard bullies that can't even fight well."

For the release of "Hilarity Ensues," Max's third book to land on the New York Times bestseller list, the writer decided to leverage publishing companies only for their distribution power. For all other services, including editing, cover design, layout, printing and marketing, Max hired freelancers. Although a major publisher turned him away at first, Simon and Schuster agreed to the terms and Max reportedly tripled his revenue:

Salon.com > tucker max

Tucker Max to authors: Triple your royalties