The American way of snacks

Tue, 22 Oct 2002 19:30:00 +0000

I am racing remote-control cars on a miniature racetrack against three other excited men, cheered on by a half dozen beautiful, scantily clad young women, one of whom lies supine, writhing and squealing in the oval at the center of the track.

I am on the exhibit floor of the National Association of Convenience Stores (NACS) annual convention, sitting in a booth sponsored by Robert Burton Associates, the makers of Joker, E-Z Wider, Club, and Rizlat rolling papers. I am holding a remote-control device, hoping to win $25 and a free photo with a bikini model. Driving the Joker car, I come in third, but I still feel like a winner. The girls were screaming my name: "Go Chad! Go Joker!" I imagine that the setup was conceived by a stoner rolling-paper consumer who just thought, "Wouldn't it be cool if ...?" And you know what? He was right. As I leave, the driver of the winning E-Z Wider car poses with the bikini model.

Salon.com > Chad Dickerson

The American way of snacks