Dan Shafer
SALON Daily Clicks: Newsreal
Why do the heavy lifting when you have all the power with none of the accountability?
the Wall Street Journal’s headline said it best: “Even Without the Titles, Jobs is Running Apple.” By turning down the Apple board’s offers to make him the official CEO or chairman, Jobs made it clear that he prefers it that way.
While his rather bluntly worded rejection of the offers — explained in an e-mail to employees at his beloved and far more lucrative Pixar company — looks like another pratfall for Apple, Jobs may have done the struggling computer company a favor.
Had he taken either of the lofty titles, it would have been very hard indeed to recruit an executive capable enough of actually running the business on a day-to-day basis — a talent that Jobs does not have. He is a technologist, one with flair and style, to be sure, but he doesn’t have the marketing or administrative chops to keep Apple afloat, let alone prosperous, in the increasingly murderous waters of the computer business. Even in the less hands-on position of chairman, it’s hard to imagine who he could have found to be the CEO. Who would want to come into a company in such parlous straits and at the same time have to deal with its charismatic founder and Fearless Leader once more at the helm?
Jobs himself has consistently said that he is happy where he is, running Pixar and making a fortune on his Pixar stock holdings. Skeptics also pointed to reports that he recently sold all but one share of his Apple stock — hardly a positive opening gambit in a bid to formally retake the company he founded in a Bay area garage.
Still, the news that he may not after all be introduced as Apple’s official leader at the Macworld Expo in Boston next week (there are those who think his rejection of the offers is a gambit to get a better deal) came as a big surprise to many Apple watchers, myself included. In recent days, he had been acting very much like a man about to embark on a major move. Apple sources say he’s been ubiquitous on the Cupertino campus of late, calling meetings, dropping by managers’ offices to offer strongly worded opinions and advice, and making decisions.
What also made the choice logical is the fact that Apple’s technology is being almost entirely remade in the image of Jobs’ failure, Next Inc. Virtually all of Apple’s key technical decision-makers are ex-Next people. He believes passionately in the Next technology and clearly would love the chance to prove that it’s world-class. But turning around Apple would take far more radical steps than successfully implementing the Mac’s Next-based new operating system, due out next year.
In the chairman’s seat or behind the scenes, Jobs would have to do in public what he has already urged in private: cede the desktop war to the Wintel platform and begin pursuing other avenues. That would mean downsizing the once mighty Apple further, concentrating on key niche markets — the Web, education and perhaps desktop publishing — and exploring new software-based technologies in the hopes of finding the next Big Thing.
Focusing on the Web, which previous Apple suits have been promising to do for the past three years, is the rock bottom requirement for Apple’s survival. Their failure to fulfill those promises have caused Apple to become irrelevant in the only new market arena that has value and currency. Anyone taking on the task of rescuing Apple has to know that. Whether even a messiah figure like Jobs could perform such a miracle is a bet I would not care to make. But it’s going to be very interesting to watch whoever picks up the burden try.
SALON Daily Clicks: Newsreal
Play ball - but for how much longer?
First balls were thrown out all over the country Tuesday (except for Baltimore’s Camden Yards, which didn’t get the message that winter is over) with the usual Opening Day hoopla and misty-eyed romanticism about what it all means.
Banished only temporarily were more sober thoughts about whether Major League Baseball has anything left to give that America still wants. The nation’s oldest professional sport, which has acted like a spoiled brat in recent seasons — including a prolonged strike in 1994 — needs to put things right fast or be relegated to the backwaters of lacrosse and curling.
Continue Reading CloseSALON Daily Clicks: Newsreal
Sports Illustrated's choice of Tiger Woods as Sportsman of the Year is a double bogie.
i guess I wasn’t paying attention to sports this year. I sure thought I was, but the folks at Sports Illustrated have set me straight on that point. They’ve chosen a 20-year-old freshman pro-golfer with two — count ‘em, two! — titles to his name as the Sportsman of the Year.
As it happens, I’m a prety big fan of young Tiger Woods, the former Stanford golfer who has already begun to cut a pretty big swath through the ranks of professional golf. And, God knows, pro-golf needed a shot of this kind of adrenaline. Woods has begun doing for golf what Muhammad Ali did for boxing, what John McEnroe did for tennis, what Bobby Fischer did for chess. He’s given the game pizzazz, excitement, joie de vivre. He’s elevated some aspects of the game to an art form.
Tuesday, Dec 17, 1996 8:00 PM UTCSALON Daily Clicks: Newsreal
Whether Apple takes on a new operating system is the question determining its future
for weeks, the rumors have swirled. Apple is going out of business. Apple has no next-generation operating system. Desperate Apple seeks help from unlikely former executive.
This latest round of the Apple death-watch has focused on a little company called Be Labs, founded and run by one of the most volatile and eccentric personalities ever to grace an Apple executive office, Jean-Louis Gassie. Be has done, in less than two years, what Apple has been unable to do in nearly six: develop a new, state-of-the-art operating system kernel to run on the Motorola PowerPC processors which lie at the heart of Macintosh and Macintosh-clone computers.
Continue Reading CloseSanta, Forget the Computer
This year, it makes more sense to put WebTV under the tree.
for the first time in the 15-plus years I’ve been in this business, I’m recommending to you and to my friends not to buy a personal computer this Christmas season unless you really can’t wait a few months. The computer manufacturers have done themselves and you a tremendous disservice this season by announcing and then delaying several important new technologies that won’t be available on computers that ship before the end of the year.
Continue Reading CloseDesktop Warriors
Microsoft's pushing ActiveX. Apple's got OpenDoc. Everyone has Java. You're not supposed to worry about who wins. Here's why you should.
we have quietly entered the Cold War phase of the battle for your computer desktop. Just as global armed conflict gave way to subtler confrontations based on threats and propaganda, the heated battles over operating systems and competing browsers have recently gone underground, down to the level of code. The stakes, however, are just as high.
Ultimately, you will have to live and work with whatever system prevails in this war. But you aren’t likely to be asked for your opinion. The battle is being posited as too technical for you. The engineers will let you know when they’ve decided its outcome.
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