"Litho Media: A Demonstration of the Selling Power of Lithography," published in 1939 by Roger Stephens and edited by H. Homer Buckelmueller and Colin Campbell, is a 206-page, 12-by-15-inch slipcased bible produced to help publicize the successful and effective results of using the lithography process for marketing purposes. It doesn't pretend to be anything other than a "Toot Your Own Horn" compilation of uses (employing tipped-in examples of the produced work discussed), accompanied by testimonial letters from the various people responsible for utilizing the craft for their products. There are no technical descriptions or images that explain the process.

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Anyone following the posts I've done for Imprint should be left with the impression that I get off on tasty examples of graphic art. Regardless of how well and even superior the reproduction of images is now, thanks to new technology like the iPad, there's nothing like leafing through some of the publications that presented the art of lithography and photoengraving in their original form. Two publications in the library here that have become my favorites are Achievement in Photo-Engraving and Letter Press Printing (1927) and the separate softcover addenda,The Art of Photo Engraving (1929). Both were published through the American Photo Engravers Association, and are the result of editing and compiling by Louis Flader.

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