Jennifer Foote Sweeney
The series: An introduction
We ponder the family as a marketing bonanza.
You can get married in a field. You can give birth at home. You can acquire a baby, unmarried and alone, on another planet. It really won’t matter. As soon as you create a family, as soon as you forge a recognizable bond, you are the fresh prey of ravenous commercial forces.
Not that you can expect to hide. We live in America, for heaven’s sake. But there is a threshold that you cross on these momentous occasions, when you lose your status as a free agent, a cynical and knowing consumer of ads that must grovel and flatter for your attention. You become a sitting duck, an insecure, deeply conflicted or just plain vulnerable sitting duck whose demographics reek of moolah.
Days after the nups, long before the honeymoon (literal or figurative) has ended, Fredrick’s of Hollywood comes calling with a catalog full of ostrich-feather mules. Vinyl valises, veritable birth-seeking missiles, arrive full of baby wipes, nursing pads and rice cereal before the contractions are five minutes apart. Hundreds of scary, peppy and scolding parenting manuals beckon and taunt, ready at every juncture to confirm worst fears and facilitate the purchase of more parenting manuals.
In every media, mothers and fathers are wooed and badgered and demeaned, the targets of major spending and endless probing aimed at coaxing just a few more bucks from the family unit. Children, meanwhile, are scrutinized by psychologists for psychic weak spots and behavioral habits that might cause them to be good soldiers of consumption by the ripe old age of 3.
And don’t forget the wrapping paper and magazine subscriptions, candy, cookies, cookware, makeup, plastics, toys and scrapbooks that this budding sales team (Mom, Dad and Co.) must flog to family, friends and absolute strangers to assuage guilt, pay debts (often those of the school or Brownie troop) or fit in.
We are a stalwart grouping — nuclear, blended, extended — in the cultural landscape. We are a cherished crossover category — a cavalcade of buying profiles — in the world of marketing. We can be gotten where we live, we can be reached at school. And how could it be wrong to add value to this valuable unit with valued added stuff? If anyone needed easier, faster, smarter, happier, safer, better and more nutritious it is this struggling vessel ripe for improvement.
But for everything that we are — afraid, ambitious, needy and frequently bored — we are not stupid. And we are, many of us, fed up. Some have gone to the other side — downshifted right into voluntary simplicity. Others will defend, to the death, or at least to great debt, the sweet, if fleeting perks of consumption and selling one’s wares.
We of Mothers Who Think have our own feelings about these things — a bit of consumer self-loathing punctuated occasionally by self-righteous, supply-side barking and nattering. Nothing, perhaps, as interesting as that which we have elected to publish in this, our week of “Family for Sale” writings. Our best wishes for a robust dialogue.
And, did you want fries with this?
Beware of “women's culture”
Francine Prose issues a stern warning in the New York Times about market-driven pablum for women -- who are as silly, powerless and narcissistic as a gender can get.
I‘ve never met Francine Prose (though I really like her fiction). I’ve never seen her picture (but I talked with her on the radio once). Nevertheless, as I read her article, “A Wasteland of One’s Own,” in the New York Times Sunday magazine, I had a vision of her. I guess it was more of an aural thing. I could hear the infamous cry of “Titanic” director James Cameron as he claimed his Oscar, only screeched by a woman who was Francine Prose: “I’m the king of the world!” she cried. “I’m the king of the world!” (She might have said “queen,” I can’t remember.)
Continue Reading CloseTill death do us part
Is it a promise of love or a life sentence? Our readers weigh in with advice.
Two weeks ago in Mothers Who Think, we launched a week of marriage stories with a contest called “Is This Marriage Doomed?” We printed three of the worst marriages sent in by our readers and then asked you to send in your best solutions to these marital train wrecks.
Now, every bad marriage is sad, and we heard about a lot of them. Some were so ugly and so hurtful that the only advice was to run for the hills (and therapy). But many crummy relationships, crippled by stubbornness, selfishness or other deeply unattractive behavior, invited exhaustive advice. And we got it; lots and lots of it.
Continue Reading CloseGoin' to the chapel
We take a week to prod and dissect, blaspheme and praise the proud and slightly threadbare institution of marriage.
Has it all been written, sung or thunk? Is it possible to reflect, with any originality whatsoever, on marriage? Blah blah blah fear of commitment. Yadda yadda yadda seven-year itch. The studies drone, Bridget Jones frets and Martha Stewart, God bless her, brainstorms the perfect bouquet.
It is not easy to circle the subject, weary as it is, without some dread of old news or mediocrity. But the march to the chapel, the open field, the Maui bluffs continues, despite the odds. And the fantasy that leads us there, delicious and comfy and eternal, is barely scratched or chipped. Weird.
Continue Reading CloseGrandma sees “Dogma”
A devout Catholic braves alleged blasphemy, much profanity and partial nudity to see Kevin Smith's latest -- and gives it a thumbs up.
When Pope John Paul II visited San Francisco in 1987, more than 63,000 people made the pilgrimage to Candlestick Park to see him. Among them were a handful of Catholics who had been chosen, one from each Bay Area parish, to take communion from the Holy Father. Marian Sweeney, the widowed mother of six and a beloved pillar of St. Robert’s Church in San Bruno, was among them.
Today she is 71, the grandmother of 13, a lay minister at St. Robert’s, a docent at St. Mary’s Cathedral in San Francisco, a volunteer at Sisters of Mercy Convent bookstore and, as always, a woman of deep and abiding faith in God and the Catholic faith.
Continue Reading ClosePage 8 of 8 in Jennifer Foote Sweeney