Salon.com > Jeremiah Moss http://www.salon.com Fri, 24 May 2013 01:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 New York’s dying signs http://www.salon.com/2012/04/09/new_yorks_dying_signs/ http://www.salon.com/2012/04/09/new_yorks_dying_signs/#comments Mon, 09 Apr 2012 18:50:00 +0000 http://www.origin.railrode.net/?p=12814281 Vernacular Typography is the creation of graphic designer and Brooklyn native Molly Woodward, who has spent the past decade taking photos of the city's "found lettering." All over the city, and the world, local signage is disappearing and being replaced with mass-produced signs and the brands of global corporations. Molly is trying to preserve it--and she has a Kickstarter campaign to help do that.

I asked her a few questions about "endangered local signage."

How are you defining "Vernacular Typography"?

I guess it should technically be Vernacular "Lettering," but I define Vernacular Typography as the found lettering that exists in the built environment and surrounds us everyday. It doesn't have to be pretty or use an existing typeface, it's just any visual representation of language.

How do you think New York City's vernacular typography differs from other cities around the country and the world?

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