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	<title>Salon.com > Joel Smith</title>
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	<link>http://www.salon.com</link>
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		<title>Drink to your health!</title>
		<link>http://www.salon.com/2013/02/02/drink_to_your_health_partner/</link>
		<comments>http://www.salon.com/2013/02/02/drink_to_your_health_partner/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 23:00:00 +0000</pubDate>
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				<category><![CDATA[Social]]></category>
		<category><![CDATA[All Salon]]></category>
		<category><![CDATA[Pacific Standard]]></category>
		<category><![CDATA[Beer]]></category>

		<guid isPermaLink="false">http://www.origin.railrode.net/?p=13188001</guid>
		<description><![CDATA[A new study reveals beer can have positive health effects on diabetes, inflammation and even forms of cancer]]></description>
			<content:encoded><![CDATA[<p>The University of Washington <a href="http://www.washington.edu/news/2013/01/29/beers-bitter-compounds-could-help-brew-new-medicines/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=beers-bitter-compounds-could-help-brew-new-medicines" target="_blank">has announced</a> that “researchers employing a century-old observational technique have determined the precise configuration of humulones … that give beer its distinctive flavor.”</p><div> <p><a href="http://www.psmag.com/"><img style="margin: 0pt 10px 0pt 0pt;" src="http://media.salon.com/2012/08/PacificStandard.color_1.gif" alt="Pacific Standard" align="left" /></a> Now, if this were <em>us</em> doing the research, and <em>we</em> were inspecting some humulones, that observational technique would likely involve a sixer of <a href="http://beeradvocate.com/beer/style/140" target="_blank">imperial IPA</a>, Pure Prairie League’s “Bustin’ Out” on vinyl, and (for later in the night) a white plastic bucket to be ridden like a bronco.</p> <p>But the U-Dub research is considerably more sophisticated. And it has implications not just for beer-quaffing but for the treatment of disease.</p> <p>The university teamed with a Seattle pharmaceutical firm to, once and for all, resolve the structure of the acids that are created by hops, which are used as a bittering agent in beer. Such compounds, they say, play a role in reports that moderate beer drinking can have positive health effects — on diabetes, forms of cancer, inflammation, even weight loss (explain <em>that</em><em> </em>to some of my old college classmates).</p> <p>“After decades of confusion,” they report in <a href="http://onlinelibrary.wiley.com/doi/10.1002/anie.201208450/full" target="_blank">a study published this month by the journal Angewandte Chemie International Edition</a>, they’ve determined — using X-ray crystallography (something nobody ever lets us use around beer) — the “handedness” of the molecules. That’s important to understanding how the molecules will relate to each other and, in turn, whether those positive effects will be created.</p> <p>“If they are paired correctly, they will fit together like a nut and bolt,” a release from the university states. “If paired incorrectly, they might not fit together at all or it could be like placing a right hand into a left-handed glove.”</p> <p>Or <em>worse </em>than putting a right hand into a left-handed glove – putting a mutant limb into a left-handed glove. The paper’s lead author cites the use of thalidomide for pregnant mothers’ morning sickness in the middle of the 20th century. When the molecules in that drug shook hands properly, thalidomide worked properly. When they got into a fistfight, the drug produced <a href="http://en.wikipedia.org/wiki/Phocomelia#Thalidomide" target="_blank">horrific birth defects</a>.</p> <p>“Now that we know which hand belongs to which molecule, we can determine which molecule goes to which bitterness taste in beer,” the author says. And, potentially, which of these “humulones” can be prescribed as treatment.</p> <p>Now, anybody willing to make a wager on how long it will take <a href="http://www.dogfish.com/" target="_blank">Dogfish Head</a> to release a “Dr. Humulone’s Good-Time Medicine 60-Minute Belgian Black Ale Aged in Charred Chinese Pine Barrels”?</p> <p>To your health!</p> </div><p><a href="http://www.salon.com/2013/02/02/drink_to_your_health_partner/">Continue Reading...</a></p>]]></content:encoded>
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		<title>You&#8217;re being tricked into buying that awful sweater!</title>
		<link>http://www.salon.com/2012/12/08/christmas_commerce_has_its_own_sickly_sweet_smell/</link>
		<comments>http://www.salon.com/2012/12/08/christmas_commerce_has_its_own_sickly_sweet_smell/#comments</comments>
		<pubDate>Sat, 08 Dec 2012 17:00:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[All Salon]]></category>
		<category><![CDATA[Pacific Standard]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Shopping Malls]]></category>
		<category><![CDATA[Switzerland]]></category>

		<guid isPermaLink="false">http://www.origin.railrode.net/?p=13119101</guid>
		<description><![CDATA[New research shows that simple scents like cookies and oranges can get consumers in the shopping spirit]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.psmag.com/"><img style="margin: 0pt 10px 0pt 0pt;" src="http://media.salon.com/2012/08/PacificStandard.color_1.gif" alt="Pacific Standard" align="left" /></a> While you’re out doing your holiday shopping this month, you might notice a certain scent in the air. No, it’s not the Spirit of Christmas (or not <em>just</em> that, anyway). It’s the smell of pine. Or orange. Or fresh-baked cookies.</p><p>There’s a reason for that.</p><p>Savvy retailers use all kinds of sensory information to convey their brand, welcome you in, and put you in a frame of mind that they hope will lead to more sales. Their displays are arranged just so. Their wall colors are carefully chosen. The music burbling through their speakers hits all the right notes.</p><p>That fresh-baked-cookie smell is part of the package. The use of scents to lure customers in is the latest frontier in sensory marketing, with an entire industry supplying retailers with just the right aroma for their business.</p><p>The problem is, the science isn’t always there.</p><p><a href="http://www.salon.com/2012/12/08/christmas_commerce_has_its_own_sickly_sweet_smell/">Continue Reading...</a></p>]]></content:encoded>
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		<slash:comments>8</slash:comments>
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