Lee Quarnstrom

What Penthouse taught us

A former Hustler editor celebrates the now-drooping skin mag that taught American lads that a nasty girl with a B cup could be hotter than Hef's mammoth-meloned innocents.

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What Penthouse taught us

Reports that Penthouse boss Bob Guccione may throw in the towel and literally stop the presses at his venerable strokebook are alarming: Can it be that glossy print pornography is headed for oblivion, like “burlesk” and 8-page dirty comics? Are DVDs, the Internet and, of all things, those awful rags featuring tattoos, skateboarder duds and pretty gals in thongs replacing the T&A books that helped millions of chronic masturbators — myself included — through our youthful years?

Guccione claims his 37-year-old publication is millions of bucks in the hole and selling only 650,000 copies each month — down from a high of 5 million back in the good old days of print onanism. He recently told the New York Times that “there is no future for magazines such as Penthouse.”

Call me sentimental, but I’m gonna miss Penthouse. Not that I buy it anymore. I don’t even pick up Hustler, the magazine where I spent some happy seasons as executive editor nearly a quarter-century ago. Hustler’s motto, by the way, used to be “For the rest of the world” — that is, guys who found Penthouse and Playboy effete. Before Hustler, the choice was between the girls next door with gigantic tits in Playboy or those with smaller breasts in the slightly kinkier Penthouse.

Hustler has always touted its hard-hat-wearing, lunch-pail-carrying blue-collar clientele. And true, we tried to be crude and tasteless in cartoons and other humor sections, and we presented the models as neither sophisticates nor the girls next door. Our Hustler Honeys were more like the hot little number down at the bar who’d likely give you a blow job out in the parking lot if you’d buy her a couple of beers.

Hustler was a breakthrough of sorts in the smut biz. Larry Flynt’s genius, as I figured out after some months of his tutelage, was in doing something different each issue, something sexier, something even more outrageous than he’d printed the previous month. And I’ll always remember the wise advice he cackled at me in his back-country Kentucky hillbilly drawl: “Lee, always put a pretty girl on the cover of your magazine!” He pronounced “put” “putt.”

Although he never admitted it in my presence, I suspect that for all of his bluff and bravado, Larry was for a while a bit jealous of Guccione and of Playboy czar Hugh Hefner. In fact, Guccione was bound and determined to prove that Larry was jealous enough to be out to get him, to discredit him, in the pages of Hustler. You have to miss that kind of competition between skin mag dudes.

I spent one of the most miserable weeks of my life in Columbus, Ohio, described as “the city of seven flat places” by the Hustler editors who’d left there for the West Coast when Larry moved his operation to L.A. I was there to testify in the trial of Guccione’s multimillion-dollar lawsuit against Larry, claiming that Flynt and Hustler had invaded his privacy and libeled him.

I seem to recall that after a half day grilling me on the witness stand, Guccione’s high-powered lawyer pointed to something I’d written in Hustler and asked, “Mr. Quarnstrom, what do you mean when you say that my client is ‘bejeweled’?” I think I pointed to Guccione, who was sitting in the courtroom staring stilettos at me, and said, “Well, from where I sit, it looks like Mr. Guccione is wearing three or four gold chains around his neck right now.”

The jury found in Guccione’s favor and awarded him $400 million or something like that. The judge, as I recall, knocked the award down a few hundred million.

Now, lots of folks aren’t going to mourn the passing of Penthouse any more than they’ll bemoan the demise of the Oldsmobile. There are plenty of other cars on the market and there will be plenty of smut available on newsstands as well as online.

But I had some good times in an Oldsmobile I used to own and I had some good times, I admit, with Penthouse. And despite my courtroom run-in with its publisher, I’ve always admired the way that Penthouse has tried to convince American men that small-breasted “naughty” young ladies are sexy, too — quite a challenge in a culture where big boobs seem to be the primary sexual characteristic men look for in a woman.

And anyone who’s ever toiled in the fertile fields of smut looks back with curiosity and even wonder at Guccione’s early use of Vaseline — not for any of its usual purposes but to smear on his camera lenses to keep those then-verboten female genitals out of focus.

In fact, Larry Flynt’s decision to “show pink,” as we used to put it at Hustler, was a groundbreaking move for men’s magazines that were sold at newsstands and on liquor-store racks instead of at porn shops on the seedy side of town. Larry paid heavily for his porn pioneering both with merchants and distributors who refused to carry those explicit photographs and with cops and prosecutors convinced a peek at pink was literally going to send us all to hell in a handbasket. If you ask me, Guccione and Hefner owe Larry Flynt big-time for breaking those old barriers.

Penthouse and the Oldsmobile — the passing of anything of quality diminishes our ability to choose and leads to the kind of homogenization that characterizes online pornography.

Jesus, are we really enriched by thousands of XXXXX-rated Web sites starring the same (so it seems) blonde bimbos fellating the same turgid male members? I thought variety was supposed to be the spice of life.

I should point out that I have nothing against online porn. In fact, I’m all in favor of porn no matter where you find it. Porn, most of it, is good. It’s healthy. It’s safe sex and it provides an easy outlet for sexual release. And I don’t for a minute believe that it exploits women. Rather, I think it exploits the men who’ll plunk down five or 10 or 20 or 30 bucks to look at pictures of people fucking.

Naturally, Andrea Dworkin has weighed in on Penthouse’s woes. Saying she’s “delighted” at Guccione’s plight, America’s head bluenose, apparently yet to get a life, still worried to the media that Penthouse “is being replaced, quite possibly, by something that is much worse.”

What won’t be replaced, I suspect, will be those articles we all said were the real reason we bought those magazines. I cannot imagine there is a role for them on DVDs or the Internet. And it was such a charming affectation really, the façade of exposé journalism or fine fiction punctuating the girlie photos.

Did anyone actually buy Penthouse or Playboy or Nugget or Hustler for the articles? Larry Flynt thought they did, so he mandated that we keep Hustler’s prose well-written, well-researched and authentic enough to ward off the ever present threat of lawsuits.

I did read Lowell Bergman’s famous Penthouse exposé of organized crime connections to a Southern California resort. And I seem to recall that Playboy boasted fiction or articles or interviews by John Cheever, Ian Fleming, Graham Greene, even Allen Ginsberg, in those days when I’d quick-time it through the pages looking for the hottest photos.

Of course, not all of the writing in those men’s magazines was quite so high-class. Much of it, especially in rags like Velvet (for which I wrote under the pseudonyms Ace Mulay and Alex Delchinko) was nothing but good old porn. In fact, at Hustler and the other magazines published by Flynt we prided ourselves on the striking or bizarre sexual similes and metaphors we could come up with: I recall the time my colleague Ben Pesta, then editorial director of Flynt’s Chic magazine, joined me as guest speaker at a USC journalism class.

“What kind of writing are you looking for at Flynt magazines?” one eager young student asked.

Ben looked her in the eye and replied, “I’m looking for writing like ‘Steaming silver bullets of white-hot jism.’”

I recall writing once about a fellow who “landed his throbbing 747 of lust in her velvet runway of love.”

Ben pointed out the other day that producing smut online relieves editors and publishers of worries about crossing that ever-changing “hardcore” boundary. Online it’s always hardcore.

“And,” Ben noted, “online porn is vertically integrated. If you want to see pictures of 300-pound women stuffing tennis rackets up their butts, you just type in those words on Google. You don’t have to page through all that other crap.” (A recent Google search using the keywords “tennis racket,” “hefty woman” and “butt” turned up 52 hits. I did not check them out.)

It’s hard to conceive a world without Penthouse and its competitors. Where will freelance writers sell their stuff? How will young women just coming to the big city earn a quick few bucks for first and last months’ rent without being able to pick up some cash just for a day or two in a magazine studio?

And most of all, what about the unplugged, unwired lonely guys in lonely towns looking for a few minutes of lonely guy pleasure?

Or did you just buy Penthouse for the articles?

“Betty Friedan a sexpot?”

Carl Friedan abuses the Web in an ugly breach of divorce etiquette.

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What a marvel is the Internet! A cornucopia — hold the goat horn — of new cars, little-known facts, matchbooks, music pirates, XXX-rated girls, leather ottomans, Ph.D. theses and green glass tumblers. And, finally, a place to excoriate an ex-spouse when there isn’t enough evidence for a temporary restraining order or child abuse charges.

We, the spurned, are no longer limited to bitching and moaning in the locker room or at the bar — empty pursuits, given that the bartender’s heard it a hundred times and the locker room is packed with sweaty guys who are probably on their way to becoming ex-spouses themselves.

With a few keystrokes and a minimum of know-how, you — the wronged ex-husband or ex-wife — can let the world know what a bitch or bastard you just ditched (or just ditched you, as the case may be). There’s no judge, no legal fees, no reason at all, really, why you can’t sink that knife deep into the body that used to lie next to you and give it an hourly cyber-twist.

Enslaved by your salacious ranting and quasi-legal arguments is the e-audience — a seemingly vast sea of bored and disaffected thrill seekers who believe everything they read. And believe me, if they believe Matt Drudge is a journalist and XXX-rated Brandi is a virgin, they might believe that the ugliness in your divorce — the ruination of one or more lives, the slashed tires, the drained accounts — wasn’t your fault.

They might even believe that Carl Friedan is the innocent victim of vicious libel.

Friedan, the indignant former husband of feminist pioneer Betty Friedan, is a mouthy octogenarian with an impressive grudge and a background in advertising. With his very own Web page, CarlFriedan.com, the cranky ex takes great umbrage at remarks by ex-wife Betty in her new book, “Life So Far: A Memoir.”

In fact, this Web site, ostensibly about Carl Friedan, is almost exclusively devoted to attacking Betty for her various faults and misdeeds, including her intolerance of physical discipline and alleged reluctance to perform oral sex. Friedan, the Mr., devotes much of his Net space to disputing his ex-wife’s complaint, expressed in relatively mild terms, that during their nearly two decades of marriage, Carl struck her.

Betty actually made similar claims in the epilogue to the 10th-anniversary edition of her 1963 classic, “The Feminine Mystique”: “The anger I had not dared to face in myself during all the years I tried to play the helpless little housewife with my husband … was beginning to erupt now, more and more violently.”

But it was the comments in her memoir that captivated the press, which went all-out with the naughty bits. George magazine, a focus of Carl’s considerable ire, printed a story under the headline: “Battling for Women While Being Beaten at Home.”

“In the old days,” says Carl in a phone interview, “I would have just crawled away or written letters to the editors. People in my position don’t have recourse to the press.

“But now I have the Internet.”

Carl, as webmaster, flames along for many paragraphs (highlighted by colorful boxes in Mondrian-esque colors), telling all who will click that he only raised his hand against his wife to protect himself when “she’d explode unexpectedly” during amphetamine-fueled rages.

“She was,” writes Carl in long-suffering mode, “the most violent person I have ever known.”

Of course, Carl reports, in level-headed guy mode, Betty may have suffered a contusion or two as he “tried to subdue her,” But, he points out, in pontification mode: “Spousal abuse has no gender.”

Carl also informs visitors to his Web page that Betty “boasts about her sexual triumphs in naked detail” in a Time magazine story about her new book. The coverage there, he writes, “makes her out a sexpot.”

“Are they kidding?” blurts Carl in mean-spirited doofus mode. “Betty Friedan a sexpot? Come on, now! Let’s be sane! In all 19 years of marriage she never gave me a blow job. That’s a sexpot?”

This is where I feel compelled to reach out to Carl, to offer some advice, maybe slap him around a little. I do this not as a bystander or a peer, but as an authority: I’ve been married seven times (if you count the one on,stage at the old Fillmore Auditorium in San Francisco) and divorced six.

Carl, buddy, breaking up is hard to do. It’s hard when you hate each other and it’s hard when it’s one of those supposedly “amicable” divorces. But it is never so hard that you ever reveal information about blow jobs. Ever.

God knows, I’ve thought about vengeance, payback, revenge. I thought about enrolling one ex in the Columbia Record Club. I thought about letting the air out of another’s tires. But I never thought about discussing oral sex before a worldwide audience of prurient shut-ins. I never gave the whole world an opportunity to read my simpering revisionism and say, “Jesus, what an asshole!” (About me, not my ex-wife).

Dirty laundry stays in the hamper, Carl. Nobody cares about the nature of the stains. Hell, I spent some time in the pornography business and I still eschew discussing my sex life, current or previous, in public. Do I really want anyone, let alone everyone, to know that the sex was bad? I don’t think so.

Besides, there should be some mystery surrounding a divorce. It is one of the few things a couple can share, even if they hate each other. No one really wants to know the details anyway. It is far, far more difficult, Carl, to drum up sympathy for a man who had to fend off a speed-crazed feminist icon who wouldn’t cop his joint than it is to find a place in your heart for a divorced man who keeps the gory details to himself. Now that my friend, is the way to get laid — or even blown.

And Carl, from one fogey to another, if you think you’re going to drum up support or sympathy from other unenlightened men, keep this in mind: Now that we know who you are, we know who to blame for this whole feminist thing.

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The swimsuit issue is here!

Wimpy, artsy, dishonest porn delivered to your door -- now in 3D!

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Here it is sports fans! Babes, bikinis, water and palms (both kinds)! A narcotic blend of masturbatory fantasy and high fashion all in the name of good sportsmanship. And this time — because you wondered last time, “What will they think of next?” — there are 3-D glasses! An actual souvenir that will fit in your underwear drawer or glove compartment. Christ! Even the kids can get ahold of them and do no harm!

I speak, of course, of the swimsuit issue of Sports Illustrated, the only porn product sanctioned by people who publicly, and sometimes profusely, object to porn. When is porn not porn? When it is delivered to the house by an employee of the federal government without a brown wrapper.

Which used to be the reason I could begin to understand the whole thing. I figured the deeply inhibited man might subscribe and get 51 weekly issues of S.I. as a beard for that March swimsuit edition while millions of 14-year-old boys loitered near mailboxes nationwide, hoping that access to the late winter issue would coincide with their parents’ trip to Cancun.

My heart breaks for both parties, of course. But it occurs to me that the Internet has rendered this whole pathetic scenario obsolete. Of course, they don’t make laptops small enough to really work in a tree fort or powder room, but I haven’t really investigated the Palm V for its special porn advantages.

Personally, I hate the Internet and I prefer old-time porn. Call me old-fashioned, but I like those nasty little black-and-white photos that guys would show around the locker room — 4-by-5 pictures of slatterns in white panties giving head to scrawny guys wearing Lone Ranger masks and black socks. Hell, in those golden days of snapshot smut — “from Tijuana” we always heard — even the donkeys wore black masks. And those women were so skanky you just knew they’d be available if only you could track them down, probably at some Great Plains roadhouse where they slung hash on the night shift.

Availability is definitely not a quality one imagines for those swimsuit models. And my understanding is that the tarts one finds on the Internet don’t even exist. Modern day blow-up dolls: absolutely the refuge of the truly perverted.

Porn was better when it was dirty. When the very conveyance — say, the printed page or a personal slide viewer — could be tattered and worn or stained. Of course, there is still plenty of good, nasty pornography available in dirty bookstores for those of us unafraid of being observed entering or leaving a place called Frenchy’s. Real men, for instance.

Maybe the worst part of this whole S.I. thing is the duplicity, the laugh-out-loud assertion that once a year, the hip dandy who actually thinks Rick Reilly is funny and football is an allegory for life takes a moment to — just this once — enjoy intimacy with supermodels in thongs. That arty artifice — those stabs at creativity — really grates. It is subterfuge! Denial! A lie!

It does a disservice to porn in its most honest form. Plus, it’s wimpy. It reminds me of the outburst of a very wise Hustler editor who, when presented with a too-tame photo spread by a new photographer, said:

“Now who the hell is going to look at that and stop what they’re doing to go jack off?”

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