Michael Liedtke
Yahoo seeks to shake up search, Web browsing
SAN FRANCISCO (AP) — Joining the battle to redefine Internet search, Yahoo is taking aim with a new browser enhancement it calls “Axis.”
It alters browsers made by other companies to display search results in a more convenient and visual format.
The troubled Internet company Yahoo Inc. released Axis in Apple’s app store late Wednesday. That version will work only on Apple’s iPhone, iPad and iPod Touch. The software also can be installed as a plug-in on most major browsers used on desktop computers and laptops. Apps for other mobile devices are in the works.
A device running Axis can display search results in a panorama of visual thumbnails that can be scrolled through above a Web page. It’s a departure from search engines’ traditional presentation of a list of staid Web links that require more navigation and guesswork.
“Searching through links has outlived its utility,” said Shashi Seth, a Yahoo Inc. senior vice president. “Users are demanding more now because we are all short on time.”
All the major search engines are adopting new formats intended to make it easier for users to find information without clicking through to page after page.
Two weeks ago, Microsoft Corp. previewed an upcoming change that will spread Bing’s search results in three columns, including one devoted to personalized recommendations pulled from Facebook, Twitter and other social networking services.
Last week, Google unveiled a new search feature called a “Knowledge Graph” that seeks to provide more immediate answers by highlighting information from a database containing more than 500 million entries about people, places and other commonly requested things.
The biggest challenge facing Axis may be overcoming the perception that Yahoo stopped innovating in search when it joined forces with Microsoft and started relying on Bing.
“If it’s good enough and cool enough, people will go out of their way to get it,” predicted IDC analyst Karsten Weide.
Yahoo is counting on Axis to reverse its steadily declining share of the Internet’s lucrative search market and bring it more traffic from among the growing number of smartphone and tablet users.
Its greatest appeal figures to be on mobile devices because users with the app installed can see their search results at the top of the screen just by flicking on whatever page is displayed. The relevant results appear in a ribbon of Web page snapshots, making it easier for users to find the right information.
Much like Google’s Knowledge Graph, Axis draws its results from a custom-built index. Most of the data in the Axis index resides on Yahoo’s own services. If Axis can’t find answers there, it presents links from Bing’s search index.
Yahoo has relied on Bing’s technology since 2010 as part of a decade-long partnership formed to lure users away from Google. So far, most of Bing’s gains have come at Yahoo’s expense, but Yahoo was losing search traffic well before it began leaning on Bing.
Yahoo’s share of the U.S. search market stood at 13.5 percent through April, down from nearly 25 percent five years ago, according to the research firm comScore Inc. Bing holds a 15.4 percent share, up from 9.4 percent five years ago when Microsoft operated a search engine under a different name and system. Google’s share has climbed from 56 percent five years ago to more than 66 percent now.
Yahoo’s alliance with Microsoft gives it the flexibility to offer unique search features, such as Axis, that Bing doesn’t have. Getting people to use its search engine more frequently is important to Yahoo because it keeps 88 percent of the revenue generated from requests made on its service, but none when a query is entered directly on Bing.
The erosion in Yahoo’s Internet market share has been a major factor in a financial malaise that has caused the company’s stock to slump for years and contributed to the management turmoil that has taken Yahoo through four CEOs — including two interim leaders — during just the past nine months, when it was working on Axis.
Yahoo won’t show ads next to Axis search results initially, but the company believes the visual format will be ideal for video commercials and graphical marketing.
In an effort to make Axis even more useful, Yahoo plans to store search activity on its servers so users can have access to their past activity on any computer or mobile device where they log in. Axis will accept the logins that people use on Google and Facebook, as well as Yahoo.
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Online:
Axis plug-in for desktop computer browsers: http://axis.yahoo.com
Axis mobile app: http://www.iTunes.com/appstore
Yahoo director on hot seat to leave board
SAN FRANCISCO (AP) — The flap over a bogus college degree on Yahoo CEO Scott Thompson’s official biography has claimed its first casualty — the director who led the committee that hired him four months ago.
Patti Hart will surrender her Yahoo board seat at the company’s still-unscheduled annual meeting. She framed her decision as a commitment to focus on her job as CEO of gambling-machine maker International Game Technology, while allowing Yahoo’s board to deal with the fallout from the recent revelations about Thompson’s inaccurate academic credentials.
Continue Reading CloseYahoo confirms misleading info on new CEO’s resume
FILE - In this Nov. 15, 2010 file photo, then PayPal president Scott Thompson, who in January 2012 was named CEO of Yahoo Inc., speaks at the Web 2.0 Summit in San Francisco. Yahoo shareholder and New York hedge fund manager Daniel Loeb questioned Thompson's qualifications and integrity after exposing a misrepresentation about the executives education. The fabrication confirmed by Yahoo Inc. on Thursday, May 3, 2012 gives Loeb more artillery as he tries to topple a board of directors favored by Thompson. (AP Photo/Paul Sakuma, File)(Credit: AP) SAN FRANCISCO (AP) — A disgruntled Yahoo shareholder questioned the qualifications and integrity of recently hired CEO Scott Thompson after exposing a misrepresentation about the executive’s education.
The fabrication confirmed Thursday by Yahoo Inc. gives New York hedge fund manager Daniel Loeb more artillery as he tries to topple a board of directors favored by Thompson, who became CEO of the troubled Internet company four months ago.
Loeb, whose fund Third Point owns a 5.8 percent stake in Yahoo, gained more leverage when he discovered Thompson doesn’t have a bachelor’s degree in computer science from a small college in Easton, Massachusetts, as Yahoo stated in a regulatory filing last week.
Continue Reading CloseEx-Yahoo CEO got $16.4M package in final year
SAN FRANCISCO (AP) — Former Yahoo CEO Carol Bartz received a compensation package valued at $16.4 million in her final year on the job, including a $3 million severance payment after the troubled Internet company abruptly fired her last September.
Bartz, now 63, stands to make even more from the nearly 386,000 shares of restricted stock and nearly 416,000 stock options that vested upon her ouster, according to a Friday regulatory filing from Yahoo Inc. Options and awards she got earlier in the year tallied at $12 million.
Continue Reading CloseHubbub over content rights greets Google Drive
SAN FRANCISCO (AP) — Google is already facing spasms of suspicion and confusion as it tries to persuade people to entrust their personal documents, photos and other digital content to the company’s new online storage service.
That became apparent shortly after Tuesday’s release of the long-awaited Google Drive service. Before the day was over, technology blogs and Twitter users were picking apart a legal clause that made it sound as if all the users’ content stored in Google Drive automatically would become the intellectual property of Google Inc.
Continue Reading CloseKey to Netflix’s future: better recommendations
In this March 20, 2012, photo, Netflix executives John Ciancutti, left, and Todd Yellin chat in front of a board of ideas inside Netflix headquarters in Los Gatos, Calif. A big part of Netflixs future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription services 26 million customers. Netflix has spent 13 years learning viewers disparate tastes so it can point out movies they might enjoy. (AP Photo/Paul Sakuma)(Credit: AP) LOS GATOS, Calif. (AP) — Netflix executives John Ciancutti and Todd Yellin are trying to create a video-recommendation system that knows you better than an old friend. It’s a critical mission as Netflix faces pressure from its Internet video rivals and subscribers still smarting from recent price hikes.
A big part of Netflix’s future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service’s 26 million customers.
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