You may have thought Webvan and Kozmo were just dot-com delivery boys. But their demise has left their customers deeply scarred and cast adrift in a suddenly meaningless universe.
Ruth Shalit and Robin Danielson Hafitz Wednesday, Jul 11, 2001 7:53 PM UTC
Entertainment
Stodgy companies are paying big bucks to learn about the trendsetting tastes of "alpha consumers." But will sales of meat tenderizer dance to a techno beat?
Ruth Shalit Thursday, Mar 22, 2001 8:16 PM UTC
Entertainment
We have seen the reality TV of the future, and it is 20 hipsters spending a loft weekend thinking about packaged goods.
Ruth Shalit Tuesday, Jan 2, 2001 8:21 PM UTC
Politics Advertising, Reality TV
Doing market research in Milan is an exceptional, a very brilliant idea! More grappa!
Ruth Shalit Tuesday, Dec 12, 2000 8:10 PM UTC
Entertainment Advertising
Olympic advertising deserves a gold medal -- in confusion.
Ruth Shalit Saturday, Sep 30, 2000 7:30 PM UTC
Politics Advertising, Olympics
The meat snack gets a marketing makeover, but will on-the-go professionals bite?
Ruth Shalit Thursday, Sep 14, 2000 7:00 PM UTC
Politics Advertising
Why prancing dwarves didn't fly for Long John Silver's.
Ruth Shalit Monday, Aug 7, 2000 7:00 PM UTC
Politics Advertising
Exclusive documents fabricated online reveal the hidden story behind the veep selection process.
Mickey Kaus and Ruth Shalit Wednesday, Jul 26, 2000 7:34 PM UTC
Politics Tom Ridge, George W. Bush
In a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game.
Ruth Shalit Wednesday, Jun 21, 2000 8:57 PM UTC
Politics Advertising
Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.
Ruth Shalit Friday, Mar 24, 2000 5:00 PM UTC
Entertainment Advertising
How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
Ruth Shalit Thursday, Mar 23, 2000 5:00 PM UTC
Entertainment Advertising
Ad biz pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase.
Ruth Shalit Monday, Jan 31, 2000 9:30 AM UTC
Entertainment Advertising, Super Bowl
Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.
Ruth Shalit Tuesday, Nov 30, 1999 3:00 PM UTC
Entertainment Advertising
After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?
Ruth Shalit Wednesday, Sep 29, 1999 4:00 PM UTC
Entertainment Advertising
Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
Ruth Shalit Tuesday, Sep 28, 1999 4:00 PM UTC
Entertainment Advertising
Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
Ruth Shalit Monday, Sep 27, 1999 4:00 PM UTC
Entertainment Advertising
Dick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop.
Ruth Shalit Monday, Jun 14, 1999 4:00 PM UTC
Entertainment Dick Morris, Advertising
Can a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse.
Ruth Shalit Friday, May 28, 1999 4:00 PM UTC
Entertainment Advertising, Paul Shirley
After two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.
Ruth Shalit Tuesday, May 11, 1999 4:00 PM UTC
Entertainment Advertising
A peep through the one-way mirror at that great American institution, the focus group, reveals a glittering lineup of cheaters, repeaters and sad sacks who wash their hair with Jell-O.
Ruth Shalit Friday, Apr 23, 1999 4:00 PM UTC
Entertainment Advertising
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