You may have thought Webvan and Kozmo were just dot-com delivery boys. But their demise has left their customers deeply scarred and cast adrift in a suddenly meaningless universe.
Wednesday, Jul 11, 2001 7:53 PM UTCStodgy companies are paying big bucks to learn about the trendsetting tastes of "alpha consumers." But will sales of meat tenderizer dance to a techno beat?
Thursday, Mar 22, 2001 8:16 PM UTCWe have seen the reality TV of the future, and it is 20 hipsters spending a loft weekend thinking about packaged goods.
Tuesday, Jan 2, 2001 8:21 PM UTCDoing market research in Milan is an exceptional, a very brilliant idea! More grappa!
Tuesday, Dec 12, 2000 8:10 PM UTCOlympic advertising deserves a gold medal -- in confusion.
Saturday, Sep 30, 2000 7:30 PM UTCThe meat snack gets a marketing makeover, but will on-the-go professionals bite?
Thursday, Sep 14, 2000 7:00 PM UTCWhy prancing dwarves didn't fly for Long John Silver's.
Monday, Aug 7, 2000 7:00 PM UTCExclusive documents fabricated online reveal the hidden story behind the veep selection process.
Wednesday, Jul 26, 2000 7:34 PM UTCIn a quest to define its brand, a dot-com start-up turns to that old standby of corporate America: The Bunny Game.
Wednesday, Jun 21, 2000 8:57 PM UTCBurned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars.
Friday, Mar 24, 2000 5:00 PM UTCHow an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
Thursday, Mar 23, 2000 5:00 PM UTCAd biz pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase.
Monday, Jan 31, 2000 9:30 AM UTCWelcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.
Tuesday, Nov 30, 1999 3:00 PM UTCAfter pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?
Wednesday, Sep 29, 1999 4:00 PM UTCThrough hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
Tuesday, Sep 28, 1999 4:00 PM UTCDriven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
Monday, Sep 27, 1999 4:00 PM UTCDick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop.
Monday, Jun 14, 1999 4:00 PM UTCCan a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse.
Friday, May 28, 1999 4:00 PM UTCAfter two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.
Tuesday, May 11, 1999 4:00 PM UTCA peep through the one-way mirror at that great American institution, the focus group, reveals a glittering lineup of cheaters, repeaters and sad sacks who wash their hair with Jell-O.
Friday, Apr 23, 1999 4:00 PM UTCPage 1 of 2 in Ruth Shalit
Revenge, ego and the corruption of Wikipedia
Jaron Lanier: The Internet destroyed the middle class
When the IRS targeted liberals
The man behind Abercrombie & Fitch
Pat Robertson: Husbands won't cheat if the wife makes the home "wonderful"
White House trolls Republicans over Obamacare hashtag
Is Reddit censoring openly racist users?
Report: Millennials don't like Abercrombie & Fitch
Obstruction will ruin GOP
Cannes: The 10 hottest movies
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Dave Tomar: Records Aren't Just For Hipsters Anymore
'If You Had Pitched This As A Movie, Nobody Would've Bought It'
Colbert At U.Va.: You Owe The Previous Generation Nothing
Celebrating A TV Trailblazer