Steve Erickson
Can a film’s website be more than promotional?
Sundance-winning director Ira Sachs hopes the site for his new film, "Keep the Lights On," builds real community
(Credit: Jean Christophe Husson) Online movie marketing can be a craft, if not an art, all its own. Many people found the website of “The Blair Witch Project,” which elaborated on the film’s story and mythology, more entertaining than the film itself. However, in recent years, most film websites have settled for mere promotion. The site for Ira Sachs’ “Keep the Lights On,” which is now in postproduction, does something different. Drawing on the themes of Sachs’ film, which include autobiography, addiction and gay New York, it opens itself up to readers’ contributions. The blog is unpredictable. One day, you’re likely to find a memoir of adolescent desire, an advice column, a short documentary or Sachs’ production diary. While its nature is ultimately promotional, it has more substantial content than the vast majority of personal, noncommercial blogs.
Sachs, whose films include the Sundance-winning “Forty Shades of Blue,” created the blog in collaboration with editor Adam Baran, with whom he also curates the Queer/Art/Film series, held at New York’s IFC Center. Queer/Art/Film presents films selected by LGBT artists, who speak about their choices in front of the audience and then do a question-and-answer session afterward. One can recognize something of the social nature of Queer/Art/Film screenings, which often sell out, in the film’s blog, although it appears in a much different form.
Sachs says that his blog was inspired by the blog Matt Wolf created for his film “Teenage.” As he puts it, Wolf “started something which seemed to have intrinsic value in itself as a website connected to a film. The site is actually a place of productivity and creation, not just promotion.” As it turns out, the two blogs are connected more deeply. Sachs and Baran “borrowed both the idea and the web designers, who are Carl Williamson and Ian Crowther. They designed the site for us, with the intention of creating a site where people could talk about the nature of personal artmaking. To sum it up, it’s a site about storytelling.”
The Internet is full of sex blogs, but most of them are anonymous or pseudonymous. While it’s perfectly understandable why someone would not want a boss to know about a bondage fetish, for example, there’s still an aura of shame around them. The sex stories on the “Keep the Lights On” blog usually come with names attached. My favorite came from an Englishman who recalled his teenage fondness for a friend’s father and his growing realization of his attraction to bears. He planned to seduce his friend’s father, despite the man’s evident heterosexuality, only to discover that when the man shaves off his beard, he finds himself repulsed.
This particular contributor was a stranger to Baran and Sachs. As Baran recalls, “The British man was someone who saw the launch of the site and had a story to tell. He came out of the woodwork. We just found a way to shape it. It’s just a matter of reaching out to people we’re intrigued by.”
Sachs’ production diary has been frank about the possible missteps that can occur in filmmaking, whether it’s scratching the film stock, making errors in blocking, choosing an inappropriate camera lens or awkwardly setting up a sex scene. He sees filmmaking as an extension of his life, not an escape from it, and his writing about the process reflects that. He says: “This site is about the community that’s gained by shared transparency, by people who choose to share things that go on in their lives. What was going on in my life was making a film. So it was interesting not to hide the nuances and challenges of that. It’s also narcissistically appealing, which is not to deny the narcissism of storytelling in general. I felt rewarded by people’s interest in the production diary.”
Baran thinks Sachs’ diary can be particularly useful for queer filmmakers. As he describes, “We don’t have guides to shoot a sex scene between two men or how to deal with a crew who would rather be making an action movie. It’s important to offer something for other queer filmmakers. Ira’s diary doesn’t only speak to queer filmmakers, but it does describe these issues.”
Sachs went on to elaborate on Baran’s linkage of the production diary and queer sexuality. He sees the blog as essentially demystifying. He describes his work as “an attempt to take away the mystique of the things that we feel are shameful in our lives, as well as the things that we feel are grand. Maybe it seems as though films magically appear.” Connecting this explicitly to queer sexuality, he goes on say that “similarly, maybe the things queer people do in the dark are hidden. So in a way we’re trying to say it’s all the same, just the things we do. The site is encouraging people to share the things we do. “
Sachs is now documenting his film’s postproduction. When I interviewed him, he had yet to begin this process. At the time, he told me “I’m going to try [to do a postproduction diary], because Adam keeps telling me to and because the film came out from the idea that if you link together the events in your life, a story will emerge. By documenting the production day after day, something grows. I’m interested in that. It’s all scary. There’s always drama.”
One feature of the blog has been a series of articles on Avery Willard, a pioneering queer photographer and filmmaker who worked during the ’60s. Sachs and Baran are working on restoring four of Willard’s films and producing a documentary about him. He figures in the plot of “Keep the Lights On” as well. They learned about Willard from singer Antony Hegarty. Ira recalls, “About two years ago, Queer/Art/Film restored several films by Charles Ludlum. Antony told us there’s another set of lost films stored at the public library and suggested we do something about them. I looked at them and realized there was something worthwhile.” Ira sees the blog’s Willard thread as fitting into a larger context: “A lot of the website is about stories that are lost and realizing that each of us has a story that is lost. How do we connect around telling those stories?”
Sachs expects “Keep the Lights On” to premiere at film festivals in 2012. He wonders whether the community created by its blog will help the film’s chances of finding an audience. Sachs admits that “you can also over-sell and over-promote a film. As long as we don’t focus on that, I’m sure there will be some benefits to the film’s life, but we both are interested in having the site become a place that stands alone.” He thinks that “the hardest thing is to build a site that has its own life. I want to create one where artists talk about their work and reveal themselves. These are the kinds of questions I hope the site can speak to.”
Hollywood’s summer of revolution
"Rise of the Planet of the Apes" and other hits build upon the rage of the oppressed underclass
A still from "Rise of the Planet of the Apes" Our oppressed underclass rises up and rebels against inhuman treatment — well, at least in some of Hollywood’s biggest current blockbusters.
While Tim Burton’s 2001 “Planet of the Apes” remake didn’t seem to have much on its mind, “Rise of the Planet of the Apes” is far more engaged with the culture of the moment — as was the original, widely seen as a response to the civil rights movement. It’s the only recent American film with even metaphorical relevance to the Arab Spring movement. And it shares some interesting resonance with Tate Taylor’s “The Help” and British director Joe Cornish’s “Attack the Block.”
Continue Reading CloseThe New Sanctimony
Down with Jefferson, Clinton and '60s hedonism! American politics has declared war on the pursuit of pleasure.
Unless we take it all with the appropriate pillar of salt, as we turn to gaze at the Sodom some have come to call America, the most important revelation of the last two weeks is that the men who presume to lead us measure our national morality in the currency of blow jobs. The opening of the coming fall campaign has been about not guns or abortion or education or Social Security or the environment but eight years of lost righteousness. After a 20th century of New Deals, New Frontiers, New Covenants, the politics of the 21st century is the New Sanctimony, most remarkable for how it’s been so entirely embraced by both political parties and their candidates that you can barely tell one strategically timed cri de coeur from another.
Continue Reading CloseL.A. stories
The author of "The Sea Came in at Midnight" recommends five great contemporary novels about Los Angeles.
“The Death of Speedy” by Jaime Hernandez (1989)
Life among las locas, east of a Los Angeles River where no water flows: Amid the urban punk rubble she never quite fits into, running with grrrls tough enough to get by with one r, Maggie is distinguished as much by her enduring spirit as by her endless remorse at not somehow being better than she is, even as she’s better than everyone around her. Funny, violent, sexy, tender and devastating, rejecting sensationalism as forcefully as sociological cant, disdaining cheap emotion as determinedly as glib resolutions, like a classic 19th century novel, this barrio masterpiece even has pictures. Quite a few of them.
Swing Nation RIP
Rat Pack Sinatra, khaki pants and frosty martinis may have been vapid, but just wait for the next horror on the cultural horizon
Last week I listened to “The Summit in Concert,” the new CD memorial to Frank Sinatra’s Rat Pack days, with Dean Martin and Sammy Davis Jr. The “comedy” isn’t amusing but puerile, and musically it’s inferior to a second-rate Dino CD, not to mention a third-rate Sinatra — but none of this really accounts for why I hate it, which is more complicated. In and of itself, “The Summit in Concert”
doesn’t really warrant any sort of emotional response other than sour irony. But in a culture of sour irony the Rat Pack is hot right now, from an HBO movie to “Ocean’s Eleven” on cable, complete with all the boys’ booze-and-broads wit
plus a few darkie jokes here and there just so Sammy doesn’t feel left out.
Why Elia Kazan should not receive an Oscar
By bestowing a special honor on the director, who already has won two Oscars, the academy is glossing over history.
Watched John Ford’s 1956 “The Searchers” on video the other night. My wife had never seen it. At the end, of course, she was drop-jawed stunned, and talked about it for days, not because it’s an impeccable masterpiece; at best it’s a flawed masterpiece. Leaving aside Jane Darwell in “The Grapes of Wrath,” Ford could never direct women to save his life, and every time “The Searchers” switches to the Vera Miles-Jeffrey Hunter romantic subplot, it heads south. Which is to say, every time either Monument Valley or John Wayne isn’t on-screen.
Continue Reading ClosePage 1 of 3 in Steve Erickson