The first time he experiences this newly hardened U.S.-Canada border, it takes him by surprise. It’s a freezing late December day and Matthews, a lawyer (who asked me to change his name), is on the passenger side of a car as he and three friends cross the Blue Water Bridge from Sarnia, Ontario, to the old industrial town of Port Huron, Michigan. They are returning from the Reviving the Islamic Spirit conference in Toronto, chatting and happy to be almost home when the car pulls up to the booth, where a blue-uniformed U.S. Customs and Border Protection (CBP) agent stands. The 60,000-strong CBP is the border enforcement arm of the Department of Homeland Security and includes both customs and U.S. Border Patrol agents. What is about to happen is the furthest thing from Matthews’s mind. He’s from Port Huron and has crossed this border “a million times before.”

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William “Drew” Dodds, the salesperson for StrongWatch, a Tucson-based company, is at the top of his game when he describes developments on the southern border of the United States in football terms. In his telling, that boundary is the line of scrimmage, and the technology his company is trying to sell -- a mobile surveillance system named Freedom-On-The-Move, a camera set atop a retractable mast outfitted in the bed of a truck and maneuvered with an Xbox controller -- acts like a “roving linebacker.”

As Dodds describes it, unauthorized migrants and drug traffickers often cross the line of scrimmage undetected. At best, they are seldom caught until the “last mile,” far from the boundary line.  His surveillance system, he claims, will cover a lot more of that ground in very little time and from multiple angles.  It will become the border-enforcement equivalent of New York Giants’ linebacking great, Lawrence Taylor.

To listen to Dodds, an ex-Marine -- Afghanistan and Iraq, 2001-2004 -- with the hulking physique of a linebacker himself, is to experience a new worldview being constructed on the run.  Even a decade or so ago, it might have seemed like a mad dream from the American fringe.  These days, his all-the-world’s-a-football-field vision seemed perfectly mainstream inside the brightly-lit convention hall in Phoenix, Arizona, where the seventh annual Border Security Expo took place this March. Dodds was just one of hundreds of salespeople peddling their border-enforcement products and national security wares, and StrongWatch but one of more than 100 companies scrambling for a profitable edge in an exploding market.

Vivid as he is, Dodds is speaking a new corporate language embedded in an ever-more powerful universe in which the need to build up “boundary enforcement” is accepted, even celebrated, rather than debated. It’s a world where billions of dollars are potentially at stake, and one in which nothing is more important than creating, testing, and even flaunting increasingly sophisticated and expensive technologies meant for border patrol and social control, without serious thought as to what they might really portend.

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