Mars To Make All Candy Bars 250 Calories Or Less

Published February 16, 2012 8:36PM (EST)

NEW YORK (AP) — Snickers bars may soon satisfy you a bit less.

Mars Inc., the makers of popular candy brands including M&M's and Twix, says it will stop making chocolate products that exceed 250 calories by the end of next year.

That means king-sized versions of the company's chocolate bars will disappear from candy aisles. The privately-held company also makes Milky Way, Bounty, 3Musketeers, and Kudos bars.

Mars also owns Wrigley, Uncle Ben's and Whiskas pet food.

A representative from Mars was not available to provide details on its calorie goals. But in an emailed statement, the company maintained that it has shown a "broad -based commitment to health and nutrition" in recent years.

In 2007, for example, the company said it would no longer market its chocolate directly to children under 12.

By Salon Staff

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