Kmart kicks off September by reminding you that Christmas isn't far away

"This is not a Christmas commercial..." begins what is very clearly a Christmas commercial

Published September 5, 2014 10:02PM (EDT)

It sounds like the premise of a dystopian novel: There are no seasons anymore, not because of global warming, but because corporations push their super-addictive, seasonally-themed products whenever they want to and you will buy them because they control your brain with a microchip (okay, that last part was just me getting a little carried away). The point is that Starbucks pulled this stunt by debuting the fall-themed pumpkin spice latte drink in August, and now Kmart has done gone even further by issuing a layaway commercial for all your Christmas shopping.

To be fair, as AdWeek points out, the commercial is self-aware over how absurd it is. That does not, however, make it any less annoying. Prepare to roll your eyes as the Kmart representative speaks into the camera, and says, "This is not a Christmas commercial. However, let's say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day. Now's the time to go to Kmart and put those gifts on layaway."

Clever move, Kmart. Now, if you excuse me, I'm going to go lay out on the beach for one last time this year.

By Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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Ads Christmas Commercial Kmart Layaway Video