"Don't b*tch": Watch your feisty elders dispense life advice in this amazing Dodge Super Bowl ad

Well played, Dodge

By Sarah Gray
Published February 2, 2015 2:16AM (EST)
  (Dodge)
(Dodge)

Car commercial themes have run the gamut during this Super Bowl, as they're wont to do. However, there has been a trend away from the flashy (Lexus) toward the sentimental (Nissan, Toyota, etc.).

Dodge, however figured out how to meld the two. With a subtle shift in tone, an awesome cast of elderly folks, and some well-steered advice the advertisement manipulated our emotions from nostalgic to engine roaring. Well played, Dodge. Hear the advice below:


Sarah Gray

Sarah Gray is an assistant editor at Salon, focusing on innovation. Follow @sarahhhgray or email sgray@salon.com.

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