(YouTube)

Amazing video shows colorblind people seeing colors for the first time

Okay, it's kind of an ad-- we are sheep


Joanna Rothkopf
March 25, 2015 6:40PM (UTC)

Valspar Paint, a paint company, teamed up with EnChroma, a company that manufactures glasses that boosts color vision, to launch the #ColorForAll campaign, which aims to bring the glasses to colorblind people. As part of the project, which is essentially a clever ad campaign, Valspar produced a short documentary in which we get to learn more about how colorblindness has affected people's lives, and watch them try on a pair of EnChroma glasses for the first time.

"I just want to cry a little bit," says one of the participants. "I never realized how much I was affected by the fact that I can't see the world the way other people see the world."

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Inherited colorblindness is caused by abnormal photopigmentsin the retina, which result in an inability to see certain colors or color differences under normal light. The most common sort of color blindness is the inability to distinguish between red and green.

Watch the video below--it's a little cheesy but also kind of lovely.


Joanna Rothkopf

MORE FROM Joanna RothkopfFOLLOW @joannarothkopf

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Advertising Color Colorblindness Enchroma Publicity Stunt Valspar Paint Video

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