Ben & Jerry's unveils charoset-flavored ice cream in time for Passover

For now, it's only available in Israel

By Joanna Rothkopf
April 1, 2015 9:50PM (UTC)
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(American Spirit via Shutterstock)

Are you a Jew or a friend of Jews? Then you will love Ben & Jerry's newest charoset-flavored ice cream, introduced in time for Passover, the Jewish holiday that honors wiliness and large-scale magic.

Ben & Jerry's didn't officially release the new flavor -- instead, an ambitious little factory in Beer Tuvia, Israel just started producing vanilla ice cream with the apple-cinnamon-nut-wine mixture -- but now, American customers have been pressuring the company to start mass-producing.

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"People are calling Vermont, [asking] where they can get it, and it's not available," said the factory's head Avi Zinger in an interview with PRI. Now, Ben & Jerry's reps have started calling him, asking what is going on. "They're not familiar with charoset," he continued.

Zinger has tried his hands at flavor doctoring before. A few years ago, he released something called Matzah Crunch.

"We took chocolate-covered matzah and we added it to our vanilla ice cream," he said. "It was a big success, but unfortunately after awhile, it gets very soggy. You know, the product wasn't as good as supposed to [sic], so we didn't do it anymore."

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He said it went "straight to the flavor graveyard," (what I would call the 'flave-yard') which is an actual place at the company's Vermont headquarters.

It seems like Zinger's culinary ambitions are also heading to the flave-yard:

"I think after this year we had enough of those flavors," he said to PRI. "People are very upset that they cannot find it, and it's not available, so I say, forget it."


Joanna Rothkopf

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Ben & Jerry's Charoset Flavors Food Ice Cream Israel Judaism Passover